The global multi cleaners market grew at a CAGR of around 6% during 2014-2019. Multi-purpose cleaners are widely used for cleaning several surfaces such as windows, floors, carpets, upholsteries, etc. In the residential sector, multi-cleaners protect individuals from germs and infections along with rendering comfort within residential premises. On the other hand, commercial industries, such as food & beverage, hospitality, healthcare, etc., pose higher risks of infection; thus, raising the demand for multi-use cleaners in maintaining a hygienic environment. Moreover, with the current pandemic situation of coronavirus outbreak, the impetus of sanitization across commercial and residential spaces has become an important factor in ensuring infection-free conditions across the globe.
The rising consumer concerns towards maintaining proper hygiene, regular cleaning, and high prevalence of diseases, such as diarrhea, E. Coli, Buruli ulcers, etc., have significantly influenced the demand for multi-purpose cleaners. Additionally, the rising disposable income levels leading to high consumer purchasing power, have augmented the per capita expenditure on premium and high-end home care products, across both developed and emerging markets. Furthermore, rising construction of smart and luxury homes, including different kinds of surfaces such as stainless, mirrored, glass, vitrified, wood, etc., have led to the rising adoption of home care products with specific cleaning abilities. Furthermore, various technological advancements have led to the introduction of infused wipes, novel dispensing systems, and smart tube drop solutions to clean and preserve specialized surfaces. Moreover, several companies are launching newer and advanced products across a broad spectrum of price points to serve all categories of income groups. Additionally, the rising consumer concerns towards the harmful effects of harsh chemicals present in cleaners have led to the growing popularity of natural and organic products over chemically formulated ones. Such developments in the home care industry owing to the continuous upgradations and changing consumer preferences will continue to fuel the growth of the global multi-purpose cleaners market in the coming years. Looking forward, IMARC Group expects the global multi cleaners market to grow moderately during the next five years.
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The competitive landscape of the industry has also been examined with some of the key players being 3M, Amway Corp, Carroll Clean, The Clorox Company, Grainger Inc., Permatex Canada Inc, Procter & Gamble, Reckitt Benckiser Group plc, SC Johnson & Son, Inc., Spartan Chemical Company Inc, etc.
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