Nigeria Online Food Delivery Market

Market Overview:

The Nigeria online food delivery market grew at a CAGR of around 13% during 2015-2020. Online food delivery refers to a convenient method of ordering and delivering food via online portals. This platform includes mobile-based software applications or web pages that offer access to single or multiple food joints based on customer preferences. Online food delivery platforms also provide various payment options, such as prepaid cards, cash on delivery, net banking, food coupons, etc. In Nigeria, the elevating levels of urbanization coupled with the increasing penetration of IoT-based smart devices are propelling the market for online food delivery.

The hectic consumer work schedules and sedentary lifestyles are augmenting the demand for ready-to-eat (RTE) food products in Nigeria. Furthermore, the rise in working women population along with the improving consumer living standards have led to the increasing expenditures on express food delivery services in the country. Additionally, the growing consumer inclination towards online food delivery based on the availability of diverse food options, door-step delivery, numerous discounts, secured payment gateways, etc., is also propelling the market growth in Nigeria. Apart from this, the increasing adoption of online sales channels by several brick-and-mortar food chains to expand their consumer base is further augmenting the market for online food delivery. Moreover, the growing integration of online food delivery platforms with several advanced technologies, such as AI, IoT, predictive analytics, Big Data, etc., for providing a personalized consumer experience is also catalyzing the market growth in Nigeria. The outbreak of the COVID-19 pandemic in early 2020 has also resulted in a rising shift from conventional food joints towards online food delivery services to mitigate the risk of coronavirus infection upon human interaction. Looking forward, IMARC Group expects the Nigeria online food delivery market to continue its strong growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Nigeria online food delivery market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, platform type, business model, payment mode and end user.

Breakup by Platform Type:

• Mobile Applications
• Websites
   

Breakup by Business Model:

• Order Focused Food Delivery System
• Logistics Based Food Delivery System
• Full-Service Food Delivery System
   

Breakup by Payment Mode:

• Online
• Cash on Delivery
   

Breakup by End User:

• Individual
• Corporate
   

Breakup by Region

• North West
• South West
• North Central
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being AreaChops, Chopnownow, Foodie Nigeria, Foodstantly, Gingerbox, GoFood (AT&A Retail Limited), Jumia Foods, NaijaEats, and Ofood (Opay).

Key Questions Answered in This Report:

• How has the Nigeria online food delivery market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Nigeria online food delivery market?
• What are the key regional markets?
• What is the breakup of the market based on the platform type?
• What is the breakup of the market based on the business model?
• What is the breakup of the market based on the payment mode?
• What is the breakup of the market based on the end user?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Nigeria online food delivery market and who are the key players?
• What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Nigeria Online Food Delivery Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Platform Type
    6.1     Mobile Applications
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2     Websites
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Business Model
    7.1    Order Focused Food Delivery System
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Logistics Based Food Delivery System
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Full-Service Food Delivery System
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Payment Mode
    8.1    Online
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Cash on Delivery
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by End User
    9.1    Individual 
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Corporate 
        9.2.1 Market Trends
        9.2.2 Market Forecast
10    Market Breakup by Region
    10.1    North West
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    South West
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    North Central
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Others
        10.4.1 Market Trends
        10.4.2 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    AreaChops
           15.3.1.1 Company Overview
           15.3.1.2 Business Overview
        15.3.2    Chopnownow
           15.3.2.1 Company Overview
           15.3.2.2 Business Overview
        15.3.3    Foodie Nigeria
           15.3.3.1 Company Overview
           15.3.3.2 Business Overview
        15.3.4    Foodstantly
           15.3.4.1 Company Overview
           15.3.4.2 Business Overview
        15.3.5    Gingerbox
           15.3.5.1 Company Overview
           15.3.5.2 Business Overview
        15.3.6    GoFood (AT&A Retail Limited)
           15.3.6.1 Company Overview
           15.3.6.2 Business Overview
        15.3.7    Jumia Foods
           15.3.7.1 Company Overview
           15.3.7.2 Business Overview
           15.3.7.3 Financials
        15.3.8    NaijaEats
           15.3.8.1 Company Overview
           15.3.8.2 Business Overview
        15.3.9    Ofood (Opay)
           15.3.9.1 Company Overview
           15.3.9.2 Business Overview

List of Figures

Figure 1: Nigeria: Online Food Delivery Market: Major Drivers and Challenges
Figure 2: Nigeria: Online Food Delivery Market: Sales Value (in Million US$), 2015-2020
Figure 3: Nigeria: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: Nigeria: Online Food Delivery Market: Breakup by Platform Type (in %), 2020
Figure 5: Nigeria: Online Food Delivery Market: Breakup by Business Model (in %), 2020
Figure 6: Nigeria: Online Food Delivery Market: Breakup by Payment Mode (in %), 2020
Figure 7: Nigeria: Online Food Delivery Market: Breakup by End User (in %), 2020
Figure 8: Nigeria: Online Food Delivery Market: Breakup by Region (in %), 2020
Figure 9: Nigeria: Online Food Delivery (Mobile Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Nigeria: Online Food Delivery (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Nigeria: Online Food Delivery (Websites) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Nigeria: Online Food Delivery (Websites) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Nigeria: Online Food Delivery (Order Focused Food Delivery System) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Nigeria: Online Food Delivery (Order Focused Food Delivery System) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Nigeria: Online Food Delivery (Logistics Based Food Delivery System) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Nigeria: Online Food Delivery (Logistics Based Food Delivery System) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Nigeria: Online Food Delivery (Full-Service Food Delivery System) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Nigeria: Online Food Delivery (Full-Service Food Delivery System) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Nigeria: Online Food Delivery (Online) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Nigeria: Online Food Delivery (Online) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Nigeria: Online Food Delivery (Cash on Delivery) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Nigeria: Online Food Delivery (Cash on Delivery) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Nigeria: Online Food Delivery (Individual) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Nigeria: Online Food Delivery (Individual) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Nigeria: Online Food Delivery (Corporate) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Nigeria: Online Food Delivery (Corporate) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: North West Nigeria: Online Food Delivery Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: North West Nigeria: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: South West Nigeria: Online Food Delivery Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: South West Nigeria: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: North Central Nigeria: Online Food Delivery Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: North Central Nigeria: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Other Regions: Online Food Delivery Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Other Regions: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Nigeria: Online Food Delivery Industry: SWOT Analysis
Figure 36: Nigeria: Online Food Delivery Industry: Value Chain Analysis
Figure 37: Nigeria: Online Food Delivery Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Nigeria: Online Food Delivery Market: Key Industry Highlights, 2020 and 2026
Table 2: Nigeria: Online Food Delivery Market Forecast: Breakup by Platform Type (in Million US$), 2021-2026
Table 3: Nigeria: Online Food Delivery Market Forecast: Breakup by Business Model (in Million US$), 2021-2026
Table 4: Nigeria: Online Food Delivery Market Forecast: Breakup by Payment Mode (in Million US$), 2021-2026
Table 5: Nigeria: Online Food Delivery Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 6: Nigeria: Online Food Delivery Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Nigeria: Online Food Delivery Market: Competitive Structure
Table 8: Nigeria: Online Food Delivery Market: Key Players