Market Overview:

The Nigeria online food delivery market size reached US$ 834.7 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,719.4 Million by 2028, exhibiting a growth rate (CAGR) of 12.2% during 2023-2028.

Online food delivery refers to a convenient method of ordering and delivering food via online portals. This platform includes mobile-based software applications or web pages that offer access to single or multiple food joints based on customer preferences. Online food delivery platforms also provide various payment options, such as prepaid cards, cash on delivery, net banking, food coupons, etc. In Nigeria, the elevating levels of urbanization coupled with the increasing penetration of IoT-based smart devices are propelling the market for online food delivery.

The hectic consumer work schedules and sedentary lifestyles are augmenting the demand for ready-to-eat (RTE) food products in Nigeria. Furthermore, the rise in working women population along with the improving consumer living standards have led to the increasing expenditures on express food delivery services in the country. Additionally, the growing consumer inclination towards online food delivery based on the availability of diverse food options, door-step delivery, numerous discounts, secured payment gateways, etc., is also propelling the market growth in Nigeria. Apart from this, the increasing adoption of online sales channels by several brick-and-mortar food chains to expand their consumer base is further augmenting the market for online food delivery. Moreover, the growing integration of online food delivery companies platforms with several advanced technologies, such as AI, IoT, predictive analytics, Big Data, etc., for providing a personalized consumer experience is also catalyzing the market growth in Nigeria. The outbreak of the COVID-19 pandemic in early 2020 has also resulted in a rising shift from conventional food joints towards online food delivery services to mitigate the risk of coronavirus infection upon human interaction. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Nigeria online food delivery market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on platform type, business model, payment mode and end user.

Breakup by Platform Type:

• Mobile Applications
• Websites
   

Breakup by Business Model:

• Order Focused Food Delivery System
• Logistics Based Food Delivery System
• Full-Service Food Delivery System
   

Breakup by Payment Mode:

• Online
• Cash on Delivery
   

Breakup by End User:

• Individual
• Corporate
   

Breakup by Region

• North West
• South West
• North Central
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being AreaChops, Chopnownow, Foodie Nigeria, Foodstantly, Gingerbox, GoFood (AT&A Retail Limited), Jumia Foods, NaijaEats, and Ofood (Opay).

Report Coverage: