Night Creams Market

Night Creams Market Size and Share:

The global night creams market size was valued at USD 9.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 14.8 Billion by 2033, exhibiting a CAGR of 5.16% from 2025-2033. Europe currently dominates the market, holding a market share of over 33.7% in 2024. The global night creams market share is increasing due to the growing consumer demand for hydration, anti-aging, and repair benefits, along with creative formulas, natural ingredients, green packaging, and greater awareness about skincare routines and customized solutions.

The night cream market has witnessed tremendous growth in the last decade due to increased awareness about consumers regarding the need for skin care and due to growing demands for anti-aging and skin-rejuvenating products. In general, with a rising awareness level among people toward skincare, as people get more concerned about the necessity of keeping healthy and young skin, night creams have emerged as very popular as they are deeply hydrating, repairing, and rejuvenating the body during rest hours. These creams usually possess a higher ratio of active ingredients, which include retinol, peptides, hyaluronic acid, antioxidants, and vitamins, and also help in rebuilding the skin from within, offering solutions to fight fine lines and wrinkles and pigmentation concerns, as well as dry skin. The need to have customized solutions for these specific skin types and conditions fuels the brands toward creating specialized, targeted formulations for different skin. This has also escalated the demand for night creams that are cruelty-free, eco-friendly and organic. With more consumers opting for natural ingredients in their products, this is part of the driving factor behind its growth. Moreover, the rising usage of premium skincare products, beauty trends through social media, and easy access to upscale brands through both online and offline retailing platforms are factors influencing the growth. Night creams with advanced formulations will continue to rise in demand as skincare routines become more sophisticated, and there will be room for established and emerging brands alike in the global beauty industry.

The United States has emerged as a key regional market for night creams. This has been fueled by increasing consumer interest in skincare and anti-aging solutions. With more informed consumers on the significance of nighttime skincare, the demand for night creams that target skin repair and rejuvenation has skyrocketed. Night creams, containing such potent ingredients as retinol, hyaluronic acid, and peptides, are popular for their capability to enhance the texture of skin, reduce wrinkles, and give deep hydration at night. Other products the U.S. consumers are also seeking include specific skin care solutions, for instance, sensitive skin night creams, night creams for dry skin, or night creams targeting pigmentation problems. The increase in clean beauty and natural ingredients further boosts demand for organic and cruelty-free night creams. Also, social media and influencer-driven beauty trends are some factors that drive up the popularity of premium skincare brands. The U.S. market is expected to continue expanding as consumers prioritize skincare and invest in high-quality night creams.

Night Creams Market Trends:

Increasing demand for natural and organic products

The demand for natural and organic night creams is increasing rapidly as consumers today are becoming more conscious of the potential risks associated with synthetic chemicals. According to a ProdegeMR survey, 34% of consumers preferred buying organic or natural skincare products. Most people are shifting toward plant-based and non-toxic products that are perceived as gentler and safer for the skin. This is further fueled by increasing awareness about environmental sustainability and the long-term effects of chemical-based skincare. Now, brands are competing in a market where products are not just green, however, cruelty-free as health-conscious customers are the trend. The shift toward natural skin care is indicative of a much larger trend for wellness and sustainability, which contributes to significant organic beauty segment growth in the night creams market. For example, in April 2024, Weleda unveiled two new ranges of face care products at the Natural & Organic Products Expo. The Pomegranate and Maca Peptides Firming Face Care collection provides regenerative skincare with long-lasting moisture and protection against the effects of blue light exposure. The Blue Gentian and Edelweiss Contouring Face Care range features age-resilient skincare with a patent-pending natural Collagen+ Active Complex. Both collections contain sustainable and ethically sourced components, and the packaging is environment-friendly.

Technological innovations

Technological advancements, including encapsulation techniques and advanced delivery systems, are influencing the night cream market by improving product efficacy. Encapsulation provides a protective covering around active ingredients, such as retinol or peptides, which increases stability and prevents degradation. According to a study, 66.4% of women have applied retinol cream to combat acne, 62.7% have applied it to avoid wrinkles, and 67.0% have used it to treat sun damage. This make sure that the ingredients are effective until they reach the skin. Advanced delivery systems, such as time-release formulas, enable gradual and consistent absorption of these ingredients overnight, promoting prolonged skin repair and hydration. These technologies enhance product performance and cater to the consumer demand for highly effective, science-backed skincare solutions that deliver visible and long-lasting results. For example, in December 2023, Theraderm Clinical Skincare launched Brilliance Night Boost Retinol Repair Cream. The innovative product brings together the essential active ingredients of glycerin, lactic acid, and retinol, which work synergistically to rejuvenate, smooth fine lines, and stimulate collagen production.

Eco-friendly packaging

Eco-friendly packaging is another growing trend in night creams as more consumers and manufacturers focus on sustainable practices. Many companies are shifting toward eco-friendly solutions, using recyclable, biodegradable, and even refillable packaging materials to reduce plastic waste. This is as consumers are increasingly becoming aware of environmental issues and demanding sustainable practices in beauty products. Glass, plant-based plastics and paper are attaining acceptance as substitutes for traditional packaging. By implementing these solutions, brands reduce their carbon footprint and align with the values of eco-conscious consumers, enhancing brand loyalty and contributing to a greener future. For example, in July 2024, Lass Naturals, an organic beauty brand leader in India, launched new eco-friendly packaging to enhance the customer experience. The packaging features a clean and minimalistic design with vibrant color stripes representing different active ingredients. The new packaging is both aesthetically pleasing and completely recyclable, showing that the brand cares about quality and the environment.

Night Creams Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global night creams market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on product type, distribution channel, price, and application.

Analysis by Product Type:

• Moisturizing Cream
• Anti-aging Cream
• Skin Whitening Cream

Moisturizing creams are leading the market with a share of 51.6%, as they appeal to everyone and play a vital role in any skincare routine. They are all about hydrating and nourishing the skin overnight to tackle issues like dryness, fine lines, and dullness. Their versatile formulas, often charged with hyaluronic acid, glycerin, and natural oils, make them an ideal fit for a wide array of skin types, which explains why they are being increasingly sought out. As consumers turn their attention toward hydration and aging benefits, they have been selecting moisturizing creams as the obvious choice in night creams, helping to increase their market share in mass-market offerings and premium collections. For example, in May 2023, PONDS relaunched its Age Miracle Range with advanced formulations and vibrant new packaging. The range includes Day and Night Creams enriched with Retinol C, Collagen, and Vitamin B3 to combat signs of aging. The products are designed to suit all skin types to maintain healthy and young-looking skin. POND promotes the idea of anti-aging care, which should be adopted from the mid-20s onwards. Hence, some essential ingredients are given, such as retinol and collagen B3complexx.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Retail Pharmacies
• Convenience Stores
• Online Stores

Supermarkets and hypermarkets represent the largest segment with a share of 39.8%, as they are accessible to everyone, are convenient, and have diversity under one roof. The reason these retail giants attract a large customer base is as they provide a one-stop shopping experience, competitive pricing, and frequent promotional offers. They can stock many brands due to their extensive distribution networks, catering to different consumer preferences. In addition, the strategic locations of these stores in urban and suburban areas, along with the availability of essential and non-essential goods, make them a preferable choice among their target customers, furthering their dominant position in the retail industry. These factors are further building a positive night creams market outlook by increasing accessibility, visibility, and availability of products to a wide range of consumers.

Analysis by Price:

• Premium
• Mass

Mass night creams offer affordable and accessible skincare solutions. These products are widely available in drugstores and supermarkets, focusing on essential benefits such as hydration and basic anti-aging properties. Mass night creams often feature affordability with common ingredients like hyaluronic acid and retinol. Their cost-effectiveness makes them popular among budget-conscious consumers seeking reliable skincare options without a high price tag. The market is propelled by the awareness about skincare routines and the growing demand for everyday skincare products that offer fundamental benefits. Premium night creams appeal to customers seeking high-end skincare solutions with advanced formulations and luxurious ingredients. Such products are mostly sold at departmental, specialty and online stores.

Premium night creams contain the newest ingredients, such as peptides, stem cells, and high doses of vitamins. Their objective is to offer superior anti-aging effects, enhanced hydration, and skin rejuvenation. Its market is dominated by quality, efficacy, and exclusivity. This is for the consumers wanting to spend on a well-priced product to guarantee noticeable and long-term results. Personalized skincare and rising income levels are the other major growth-inducing factors in this market segment.

Analysis by Application:

• Male
• Female
• Unisex

Male night creams are designed to target the specific needs of men's skin, including oiliness, pore size, and rough texture. They are made with retinol and hyaluronic acid, among other ingredients, to improve elasticity and reduce signs of aging. These creams are usually strong and non-greasy, which is perfect for men's skin, as it is thicker and oilier than women's. These products typically consist of even more moisturizing components to soothe irritation from shaving and environmental stressors, thus working toward a smoother, more resilient skin surface. Female night creams cater specifically to common skin issues in women, like fine lines, unevenly toned skin, and hydration requirements. Enriched with nutrients such as peptides, antioxidants, and hyaluronic acids, these lotions work for a whole night to stimulate new cell regeneration along with fighting anti-aging. Normally, they usually have a thinner, more moisture-rich texture fit for women with sensitive skin prone to dryness. Most brands also contain some vitamins and floral extracts to make their skin look fresh and firm all over, refreshing the face the next morning. Unisex night creams are designed for all skin types, regardless of gender, as a versatile way to take care of the skin. They are mainly hydration-n and repair-based creams containing niacinamide, retinol, and ceramides that target multiple skin concerns. They are expected to be the ultimate solution to healthy skin with better texture and reduced signs of aging. Neutral fragrance and texture, unisex night creams ensure compatibility with different skin types and preferences, hence a smooth and radiant complexion for all.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Europe leads the night creams market with a share of 33.7%, as the income levels are very high, allowing individuals to invest in premium skincare products. This, in turn, drives the high-quality night creams market demand. In addition, a strong emphasis on skincare and beauty within European culture provides a boost to the market. The presence of many established brands and advanced research and development in cosmetic formulations has further cemented Europe's leadership position. The growing awareness about the benefits of skincare and the increased popularity of anti-aging products among European consumers also contribute substantially to the dominance of the market. For example, in August 2023, UK wellness firm Cellular Goods PLC reported that they intend to launch the 'Look Better' skincare collection in France and Germany last fall to leverage the surging demand for lab-created cannabinoids. The offering included a revitalizing face serum, night cream, nourishing face oil, SPF 255 rejuvenating day cream, and soothing cannabinoid after-shaving moisturizer. The company focused on increasing its distribution and revenue growth, targeting the festive shopping season and e-commerce sales in the EU market.

The night cream market in North America is primarily growing due to rising awareness about the skincare routine, as well as the increasing demand for anti-aging products. In this region, consumers look for high-quality, effective solutions for skin issues including wrinkles, dryness, and pigmentation. Clean beauty trends coupled with the surge in organic and cruelty-free product popularity further intensify the night creams market growth. Influence culture and social media trends largely influence consumer demand for premium, innovative skincare brands.

The Asia-Pacific region has witnessed growth in the night cream market due to the growing middle class and higher disposable incomes. Consumers are getting more conscious about skincare, thereby increasing demand for night creams targeting signs of aging, skin tone, and hydration. The region has a strong affinity for natural and traditional ingredients and is witnessing K-beauty and J-beauty trends, which are further boosting the market. The increasing use of social media also fuels the popularity of luxury skincare brands in this region.

Night creams in Latin America are gaining traction with a growing consciousness for skincare and increasing interest in anti-aging and repairing skin. With rising disposable incomes, particularly in Brazil and Mexico, consumers' demand for luxury skincare is growing. Consumers are looking for effective, high-performance formulations addressing pigmentation and hydration issues, among others. Global beauty trends and social media promotion of night creams are driving a surge in the use of natural and organic ingredients.

Night creams in the Middle East and Africa have seen an upward trend as disposable income is on the rise and Westernized beauty trends have gained popularity. Consumers are increasingly showing interest in anti-aging skincare products, hydration, and brightening the skin. There is also a growing demand for premium skincare products in the form of luxury brands. Demand for natural, organic, and halal-certified skincare in the region is high. Demand for skincare products continues to take shape through social media, influencers, and beauty experts.

Key Regional Takeaways:

United States Night Creams Market Analysis

In 2024, the US held a significant share of 83.80% for the night creams market, mainly driven by increased awareness about the benefits of skincare and an increasing demand for products that help to maintain youthful and healthy skin. An ongoing survey conducted recently across the United States has reported that 75% of women and 60% of men regularly use skincare products, leading to a transformation in skincare routines. The primary drivers of the recent skincare interest are fears associated with environmental damage to the skin by pollution and UV rays. The demand for night skincare products is increasing as more consumers seek overnight solutions to restoration and rejuvenation. Millennials and Generation Z prefer luxury and organic products, hence exerting pressure on night cream sales. A general trend toward clean beauty is occurring, where product formulations are being done free of harmful chemicals, with an incorporation of natural ingredients. Night creams have become integral to the developing multi-step routines that appeal to women and men alike. With the increasing inclination toward e-commerce platforms, market has witnessed growth. Social media and celebrity endorsement influence consumer choice, however, this also increases the threat level. Innovations in product formulations, such as anti-aging and hydration properties, further support the demand for night creams across a wide consumer base.

Europe Night Creams Market Analysis

The night creams market in Europe is driven by the increasing focus on skincare and wellness. With a strong preference for high-quality, natural, and organic products, European consumers are increasingly turning to night creams as part of their nighttime skincare routines to combat skin aging and damage. The demand for night creams that can repair and rejuvenate skin overnight is being heavily influenced by this aging demographic. Growing awareness about the ill effects of pollution and environmental factors is also encouraging consumers to opt for restorative skincare solutions. In Europe, transparency and safety are of paramount importance to consumers, as EU regulations are very strict when it comes to cosmetics. There is increasing interest in bespoke skincare, where the product is suited to specific skin concerns, driving the development of customized night creams. Clean beauty and sustainable packaging solutions are yet another driver. Eco-conscious consumers prefer products that are effective and environmentally friendly. This trend, coupled with the fact that the products are now available in large numbers through retail as well as e-commerce, will ensure the growth of the European market.

Asia Pacific Night Creams Market Analysis

The Asia Pacific night creams market is experiencing robust growth, driven by a rising demand for skincare solutions across key markets like China, India, Japan, and South Korea. Rapid urbanization, changing lifestyles and rising incomes, drive the adoption of premium skincare. According to the 2021 Euromonitor International survey, Voice of the Consumer: Beauty, about 19% of APAC consumers said they suffer from sensitive skin due to stressful lifestyles, pollution, and improper use of skincare products. This trend has led to an increase in night creams offering skin repair, hydration, and protection. Traditional beauty practices incorporating natural ingredients like herbs and oils also remain popular in the region, contributing to the preference for night creams with plant-based formulations. Moreover, consumers, particularly younger generations, are increasingly seeking products that address environmental skin damage from pollution and sun exposure. The expanding e-commerce platforms further ease the access to a wide range of international skincare brands, driving market expansion. With the demand for such products, brands are now launching specific products that cater to the ethnic group's special needs in skincare, which aligns with the growing trend of personalized skincare.

Latin America Night Creams Market Analysis

The Latin American night creams market is growing with increased urbanization and changing consumer behavior. According to sources, the overall urbanization now stands at almost 80 percent in the nations of Latin American countries and most other places except Latin America with higher levels, hence the increase in skincare demand through urbanized individuals. Thereby enhancing the increased number of demand sales for night cream as awareness hits the consciousness more about skin hydrating, an anti-aging product. The region prefers natural ingredients and organic formulations that are in vogue globally and are a contributory factor in the growth of the market in Latin America.

Middle East and Africa Night Creams Market Analysis

Increasing urbanization with a focus on skincare is an important driver of night creams demand in the Middle East and Africa. The World Bank reports that the MENA region is already 64% urbanized, which has increased the demand for premium skincare products. The hot climate, with high temperatures and exposure to the sun, further fuels the need for night creams that hydrate and protect. The region is highly favorable for natural and organic ingredients as well as anti-aging solutions. Thus, this market grows significantly for night creams.

Competitive Landscape:

Night cream manufacturers have recently started concentrating more on innovation, product differentiation, and engaging the consumers. Several companies develop formulations to solve skin concerns like anti-aging, pigmentation, and hydration. They are also introducing organic, cruelty-free, and sustainable night creams to compete with the mounting demand for using more natural-based products. Leading companies are focusing on research into innovative technology to heighten the products' effectiveness using modern ingredients, such as peptides, retinol, or hyaluronic acid, to name a few. Other strategies to enhance brand visibility and consumer confidence include collaborations with various influencers and various social media campaigns. E-commerce has also opened further market reach, where brands can reach the customer directly for personalized skincare solutions.

The report provides a comprehensive analysis of the competitive landscape in the night creams market with detailed profiles of all major companies, including:

• Avon Products Inc.
• Beiersdorf AG
• Derma E (Topix Pharmaceuticals Inc.)
• Guerlain (LVMH Moët Hennessy Louis Vuitton)
• Himalaya Global Holdings Ltd.
• Johnson & Johnson
• L'Oréal S.A.
• Procter & Gamble Company
• Shiseido Company Limited
• The Estée Lauder Companies Inc.
• Unilever PLC
• VLCC Health Care Limited

Latest News and Developments:

• November 2024: The Skin Diary, a skin and beauty treatment concept, rolled out its Night Repair Therapy cream in London on 14th November at Claridge's. During the launch event, which focused on how the product was developed, including the science behind it, a double-blind, placebo-controlled trial was carried out by the University of Manchester. Delegates took home a gift box consisting of the new cream, plus some other treats, before a three-course meal.
• July 2024: Hautsache has launched a new night cream, part of its collaboration with Susanne Krammer (frau-beauty), now available at dm.de and in over 2,100 dm stores. The product line, which includes a comprehensive facial care routine, emphasizes simplicity and effectiveness-based formulations. The night cream is designed to complement the brand's sweet dreams routine, offering targeted skin care with coordinated active ingredients. 
• July 2024: La Mer launched a new rejuvenating night cream with a retinol alternative, MRA-3, to help improve evening skincare routines. This sea-borne skin renewal complex combines marine-based ingredients to deliver anti-aging effects without the irritation often associated with retinol. The formula, designed with a 'pillow proof' texture, is expected to complement.

Night Creams Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the night creams market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global night creams market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the night creams industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.