The North America A2 milk market reached a volume of 148,800 Tons in 2018. A2 is one of the two variants of the beta-casein present in cow milk, other than A1 milk. Beta-casein accounts for nearly one-third of the overall protein content available in the regular milk. Both A1 and A2 differ in terms of their structures by one amino acid. A2 milk is generally sourced from older cow breeds, including Guernsey, Limousin, Charolais and Jersey. These breeds are primarily found in France, Australia, India, Japan and New Zealand. With its various benefits and natural golden color, A2 milk has been gaining popularity in North America.
The North America A2 milk market is being driven by various factors. There has been a rise in the health consciousness amongst consumers across the region, which has created a shift toward A2 milk as it helps in improving digestion. Consequently, the escalating demand for this milk has prompted international market players to expand their distribution to regional retailers so as to broaden their consumer base. For instance, in 2018, the New Zealand-based firm, the A2 Milk Company, launched its products in the stores of the US-based retail corporation, Walmart. Other than this, manufacturers have also been introducing different A2 milk-based products in the region to address the rapid rise of lactose intolerance. Some of them include A2 cheese, flavored coffee creamers, whole milk and milk with reduced-fat. Looking forward, IMARC Group expects the market to reach a volume of 542,230 Tons by 2024, growing at a CAGR of around 24% during 2019-2024.
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