North America Advertising Market Report by Segment (Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet Advertising, Mobile Advertising, Cinema Advertising), and Country 2024-2032

North America Advertising Market Report by Segment (Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet Advertising, Mobile Advertising, Cinema Advertising), and Country 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A1778
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Market Overview:

The North America advertising market size reached US$ 314.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 560.9 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 314.0 Billion
Market Forecast in 2032
US$ 560.9 Billion
Market Growth Rate 2024-2032 6.5%


Advertising is a means of communication involved in promoting services, products or ideas to potential buyers. It is generally aired or printed on mediums such as television, radio, print, digital and cinema. Advertising helps in launching new products, expanding the market, increasing sales and notifying consumers. As a result, it is widely used by brands from different industries to build an image and attain a higher market share.

At present, North America represents one of the largest markets for advertising owing to the investments in online advertising. This, in turn, is influencing the demand for online advertising services, such as Google Ads, which aid in hosting advertisements on websites and YouTube videos. Apart from this, brands nowadays are also investing in advertisements on social media platforms like Instagram and Facebook owing to the presence of a huge population. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America advertising market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on segment.

  • Key Regions Analysed
    • United States
    • Canada
       
  • Analysis for Each Country
     
  • Market by Segment
    • Television Advertising
    • Print Advertising
    • Radio Advertising
    • Outdoor Advertising
    • Internet Advertising
    • Mobile Advertising
    • Cinema Advertising
       
  • Value Chain Analysis
  • Key Drivers and Challenges
  • Porters Five Forces Analysis
  • Competitive Landscape
    • Competitive Structure
    • Key Player Profiles
       

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Segment, Country
Countries Covered United States, Canada
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The North America advertising market was valued at US$ 314.0 Billion in 2023.

We expect the North America advertising market to exhibit a CAGR of 6.5% during 2024-2032.

The rising spending on advertisements across the media and entertainment industry, along with the growing popularity of mobile advertising, as it is cost-effective, convenient, and highly targeted way of communication for specific groups of mobile users, is primarily driving the North America advertising market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of digital advertising over traditional media platforms, such as billboards, by numerous organizations for promoting their products and services, during the lockdown scenario across several North American nations.

Based on the segment, the North America advertising market can be bifurcated into television advertising, print advertising, radio advertising, outdoor advertising, internet advertising, mobile advertising, and cinema advertising. Currently, television advertising holds the largest market share.

On a regional level, the market has been classified into United States and Canada, where United States currently dominates the North America advertising market.

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North America Advertising Market Report by Segment (Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet Advertising, Mobile Advertising, Cinema Advertising), and Country 2024-2032
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