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North America Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

The North America advertising market reached a value of US$ 240 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 3.6% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Advertising is a means of communication involved in promoting services, products or ideas to potential buyers. It is generally aired or printed on mediums such as television, radio, print, digital and cinema. Advertising helps in launching new products, expanding the market, increasing sales and notifying consumers. As a result, it is widely used by brands from different industries to build an image and attain a higher market share.

At present, North America represents one of the largest markets for advertising owing to the investments in online advertising. This, in turn, is influencing the demand for online advertising services, such as Google Ads, which aid in hosting advertisements on websites and YouTube videos. Apart from this, brands nowadays are also investing in advertisements on social media platforms like Instagram and Facebook owing to the presence of a huge population. 

Report Scope:

  • North America Advertising Market
     
  • Key Regions Analysed
    • United States
    • Canada
       
  • Analysis for Each Country
     
  • Market by Segment
    • Television Advertising
    • Print Advertising
    • Radio Advertising
    • Outdoor Advertising
    • Internet Advertising
    • Mobile Advertising
    • Cinema Advertising
       
  • Value Chain Analysis
  • Key Drivers and Challenges
  • Porters Five Forces Analysis
  • Competitive Landscape
    • Competitive Structure
    • Key Player Profiles
       

Report Coverages:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Segment, Country
Countries Covered United States, Canada,
Customization Scope 10% Free Customization
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Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the North America advertising market performed so far and how will it perform in the coming years?
  • What are the key regions in the North America advertising market?
  • What has been the impact of COVID-19 on the North America advertising market?
  • What is the breakup of the North America advertising market on the basis of segment?
  • What are the various stages in the value chain of the North America advertising industry?
  • What are the key driving factors and challenges in the North America advertising industry?
  • What is the structure of the North America advertising industry and who are the key players?
  • What is the degree of competition in the North America advertising industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Advertising Market
    5.1    Market Performance
    5.2    Market Breakup by Segment
    5.3    Market Breakup by Region
    5.4    Market Forecast 
6    North America Advertising Market
    6.1    Market Performance
    6.2    Impact of COVID-19
    6.3    Market Forecast 
7    North America Advertising Market: Breakup by Segment 
    7.1   Television Advertising 
    7.2   Print Advertising 
    7.3   Radio Advertising  
    7.4   Outdoor Advertising   
    7.5   Internet Advertising  
    7.6   Mobile Advertising  
    7.7   Cinema Advertising    
8    North America Advertising Market: Breakup by Country 
    8.1   United States
     8.1.1    Historical Market Trends
     8.1.2    Market Breakup by Segment
     8.1.3    Market Forecast
    8.2   Canada
     8.2.1    Historical Market Trends
     8.2.2    Market Breakup by Segment
     8.2.3    Market Forecast
9    SWOT Analysis 
    9.1    Overview 
    9.2    Strengths
    9.3    Weaknesses 
    9.4    Opportunities
    9.5    Threats
10    Value Chain Analysis 
    10.1    Overview 
    10.2    Research
    10.3    Content Development 
    10.4    Advertising Agency
    10.5    Advertising Media 
    10.6    Audience
11    Porter’s Five Forces Analysis 
    11.1     Overview
    11.2     Bargaining Power of Buyers
    11.3     Bargaining Power of Suppliers
    11.4     Degree of Rivalry
    11.5     Threat of New Entrants
    11.6     Threat of Substitutes
12    Competitive Landscape
    12.1    Market Structure
    12.2    Key Players
    12.3    Profiles of Key Players

List of Figures

Figure 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2020
Figure 3: Global: Advertising Market: Breakup by Region (in %), 2020
Figure 4: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 5: North America: Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 6: North America: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 7: North America: Advertising Market: Breakup by Segment (in %), 2020
Figure 8: North America: Advertising (Television) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 9: North America: Advertising (Television) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 10: North America: Advertising (Print) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 11: North America: Advertising (Print) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 12: North America: Advertising (Radio) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 13: North America: Advertising (Radio) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 14: North America: Advertising (Outdoor) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 15: North America: Advertising (Outdoor) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 16: North America: Advertising (Internet) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 17: North America: Advertising (Internet) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 18: North America: Advertising (Mobile) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 19: North America: Advertising (Mobile) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 20: North America: Advertising (Cinema) Market: Sales Value (in Billion US$), 2015 & 2020
Figure 21: North America: Advertising (Cinema) Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 22: North America: Advertising Market: Breakup by Country (in %), 2020
Figure 23: United States: Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 24: United States: Advertising Market: Breakup by Segment (in %), 2020
Figure 25: United States: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 26: Canada: Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 27: Canada: Advertising Market: Breakup by Segment (in %), 2020
Figure 28: Canada: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 29: North America: Advertising Industry: SWOT Analysis
Figure 30: North America: Advertising Industry: Value Chain Analysis
Figure 31: North America: Advertising Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: North America: Advertising Market: Key Industry Highlights, 2020 and 2026
Table 2: North America: Advertising Market Forecast: Breakup by Segment (in Billion US$), 2021-2026
Table 3: North America: Advertising Market Forecast: Breakup by Country (in Billion US$), 2021-2026
Table 4: North America: Advertising Market: Competitive Structure
Table 5: North America: Advertising Market: Key Players

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