North America Advertising Market Industry Trends and Forecast 2023-2028

North America Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Report Format: PDF+Excel | Report ID: SR112023A1778

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Market Overview:

The North America advertising market size reached US$ 292.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 448.7 Billion by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.

Advertising is a means of communication involved in promoting services, products or ideas to potential buyers. It is generally aired or printed on mediums such as television, radio, print, digital and cinema. Advertising helps in launching new products, expanding the market, increasing sales and notifying consumers. As a result, it is widely used by brands from different industries to build an image and attain a higher market share.

At present, North America represents one of the largest markets for advertising owing to the investments in online advertising. This, in turn, is influencing the demand for online advertising services, such as Google Ads, which aid in hosting advertisements on websites and YouTube videos. Apart from this, brands nowadays are also investing in advertisements on social media platforms like Instagram and Facebook owing to the presence of a huge population.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America advertising market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on segment.

Key Regions Analysed
- United States
- Canada
Analysis for Each Country
Market by Segment
- Television Advertising
- Print Advertising
- Radio Advertising
- Outdoor Advertising
- Internet Advertising
- Mobile Advertising
- Cinema Advertising
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Competitive Landscape
- Competitive Structure
- Key Player Profiles

Report Coverage:

Report Features	Details
Base Year of the Analysis	2022
Historical Period	2017-2022
Forecast Period	2023-2028
Units	US$ Billion
Segment Coverage	Segment, Country
Countries Covered	United States, Canada
Customization Scope	10% Free Customization
Report Price and Purchase Option	Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The North America advertising market was valued at US$ 292.3 Billion in 2022.

We expect the North America advertising market to exhibit a CAGR of 7.2% during 2023-2028.

The rising spending on advertisements across the media and entertainment industry, along with the growing popularity of mobile advertising, as it is cost-effective, convenient, and highly targeted way of communication for specific groups of mobile users, is primarily driving the North America advertising market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of digital advertising over traditional media platforms, such as billboards, by numerous organizations for promoting their products and services, during the lockdown scenario across several North American nations.

Based on the segment, the North America advertising market can be bifurcated into television advertising, print advertising, radio advertising, outdoor advertising, internet advertising, mobile advertising, and cinema advertising. Currently, television advertising holds the largest market share.

On a regional level, the market has been classified into United States and Canada, where United States currently dominates the North America advertising market.

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