The North America flavoured milk market reached a volume of 2.91 Billion Liters in 2018. Flavoured milk refers to the milk that contains added artificial or natural flavours, food coloring and sugar. It is pasteurized using ultra-high-temperature (UHT) treatment, which gives flavoured milk a longer shelf-life than regular milk. Flavoured milk has high nutritional value and contains carbohydrates, sodium, calcium, and vitamins, such as vitamin A and D. Owing to this, some flavoured milk products are formulated and distributed as dietary supplements with additional vitamins or minerals. This has led to a rise in its demand across the globe.
The North America flavoured milk market is being driven by several factors. Rising awareness amongst consumers regarding the high calcium and protein content of flavoured milk has catalyzed its demand in the region. Furthermore, with increasing cases of lifestyle diseases due to the unhealthy diets, consumers are shifting towards flavoured milk, as a healthier alternative to other ready-to-drink beverages. Additionally, unlike regular milk, flavoured milk can be consumed directly without boiling and adding other supplements. On account of this, it has become an ideal solution for on-the-go lifestyles of consumers. Moreover, the availability of flavoured milk in various flavours, such as chocolate, vanilla, mango and strawberry, has catered to different tastes and preferences of consumers, thereby propelling the demand. Furthermore, flavoured milk is being offered in the schools and college cafeterias to meet the daily milk intake of students, which has also contributed to the market growth in the region. Looking forward, IMARC Group expects the market to reach a volume of 3.75 Billion Liters by 2024, registering a CAGR of 4.3% during 2019-2024.
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