IMARC Group’s latest report, titled “North America Fruit Juice Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, finds that the North America fruit juice market size reached US$ 32.7 Billion in 2019. Fruit juice refers to a drink that is sourced naturally by squeezing or macerating fresh fruits. It can be consumed immediately or processed using artificial methods to extend its shelf life. For instance, fruit juice undergoes pasteurization before being packed to ensure that consumers receive a high-quality and safe product. Nowadays, the leading companies in North America are introducing preservative- and sugar-free fruit juices in multi-layer-flexible plastic bags and tetra packs that have a relatively long shelf-life of around six months to one year. They are also launching innovative flavors to diversify their existing product portfolio and attract a larger consumer base.
North America Fruit Juice Market Trends:
As per the findings of the global fruit juice market report, consumers in North America generally opt for ready-to-drink (RTD) beverages, like fruit juices, which provide instant energy and refreshment. Fruit juice contains several vitamins, minerals and antioxidants, which offer various health benefits, such as detoxifying the body, boosting energy, improving metabolism and reducing cholesterol levels and inflammation. These benefits, along with the increasing health awareness among consumers in North America, has resulted in the shifting preferences of consumers from carbonated drinks to natural beverages. Also, they have become more inclined toward organic and fresh juices with no added sweeteners or other additives. Looking forward, the market value is projected to reach US$ 42.3 Billion by 2025, expanding at a CAGR of 4.4% during the forecast period (2020-2025).
- Based on the type, the market has been segmented as 100% fruit juice, nectars, juice drinks, concentrates, powdered juice and others. Amongst these, juice drinks currently dominate the market, holding the largest market share.
- On the basis of the flavor, orange is the most preferred product. Other popular flavors include apple, mango, mixed fruit and others.
- The market has been categorized based on the distribution channel into supermarkets and hypermarkets, convenience stores, specialty food stores, online stores and others. At present, fruit juices are mostly distributed through supermarkets and hypermarkets.
- Region-wise, the United States exhibits a clear dominance in the market. Other major countries are Canada and Mexico.
- The competitive landscape of the market has also been analyzed with the detailed profiles of the key players operative in the industry.
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