The North America handicrafts market reached a value of around US$ 218 Billion in 2018. Handicrafts, also known as artisanry, handcrafting, crafting, and handcraftsmanship, can be defined as unique artefacts representing the tradition, culture and heritage of a country. They include products which are prepared either entirely by hand or with the help of tools. Handicraft products can have different values including aesthetic, creative, decorative, traditional, utilitarian, artistic, functional, cultural, social and religious. They play a vital role in the economic development of a country as handicrafts are a prominent medium for foreign exchange revenue, require low capital investments and offer employment opportunities.
The origin of handicrafts cannot be pinpointed to an era or year as they are connected to the inception of a culture and tradition itself. However, decorative arts gained new appreciation with the initiation of the Arts and Crafts Movements which developed in the latter half of the 19th Century in Europe with a continuation by designers in North America. Subsequently, the movement emerged in the 1920s in Japan and was known as the Mingei movement. It had a significant effect in Europe until the 1930s when the movement was replaced by Modernism which defined various cultural trends and changes in western society during the late 19th Century and early 20th Century. With time, handicrafts also gained immense popularity and importance across the globe.
North America handicrafts market is currently being driven by several factors. Rising travel and tourism in the region has attracted large number of international visitors offering many opportunities to local handicraft manufacturers to sell their products to tourists as they are willing to spend significant amount of money on souvenirs and other craft items. Moreover, with the emergence of online retailing and proliferation of various e-commerce websites, the accessibility to handicrafts has significantly increased. Consumers can now buy handicraft items by the click of their smartphones and have them shipped anywhere in the world. Moreover, social media and the internet have made it more convenient for craftsmen to directly access their target markets. Catalyzed by the aesthetic appeal and unique designs of handmade décor accessories, the demand in homes, offices, restaurants and other commercial places has escalated. Furthermore, the use of handmade products in the gifting industry has provided a positive impact on the growth of the market. Apart from this, handicrafts are non-essential items with a strong correlation with disposable incomes. Driven by strong economic growth of the region, per capita incomes have been increasing continuously over the past few decades. This has triggered the demand for high-quality, luxurious and vintage handmade products across the region. Handcrafted products have proved to be unique, customized, cost-effective, environment-friendly and have diversified product portfolio such as metal wares, wood wares, hand printed textiles, shawls, carpets, earthenware, jute products, marble sculptures, imitation jewelry and various other miscellaneous handicrafts. Looking forward, IMARC Group expects the market to reach a value of US$ 402 Billion by 2024, registering a CAGR of nearly 11% during 2019-2024.
Key Questions Answered in This Report:
IMARC Group’s latest report provides a deep insight into the North America handicrafts market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America handicrafts market in any manner.
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