North America Mayonnaise Market Report by Type (Unflavored Mayonnaise, Flavored Mayonnaise), End Use (Institutional, Retail), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Specialty Stores, and Others), and Region 2024-2032

North America Mayonnaise Market Report by Type (Unflavored Mayonnaise, Flavored Mayonnaise), End Use (Institutional, Retail), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Specialty Stores, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A1764
Buy Now

Market Overview:

The North America mayonnaise market size reached US$ 6.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.0 Billion by 2032, exhibiting a growth rate (CAGR) of 2.9% during 2024-2032. The shifting consumer preferences, the rising product adoption in the food service industry, the introduction of new flavors, packaging formats, and value-added variants and the escalating demand for convenience foods are among the key factors driving the market growth.

Report Attribute
 Key Statistics 
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 6.1 Billion
Market Forecast in 2032
US$ 8.0 Billion
Market Growth Rate 2024-2032 2.9%


Mayonnaise is a thick, creamy condiment or sauce that is widely used in various culinary applications. It is typically made by combining egg yolks, oil, vinegar or lemon juice, and seasonings. These ingredients are emulsified together to create a smooth and creamy texture. It has a rich flavor profile that is tangy, slightly acidic, and savory. The creamy texture and distinctive taste of mayonnaise make it a versatile ingredient in a wide range of dishes. As a result, it is commonly used as a spread for sandwiches and burgers, as a base for salad dressings and dips, and as a component in various sauces and marinades.

The market is primarily driven by the shifting consumer preferences. Mayonnaise is a versatile condiment that can be used in various dishes, including sandwiches, salads, burgers, and dips. As consumers seek convenience, flavor variety, and culinary experimentation, the demand for mayonnaise as a flavor-enhancing and customizable ingredient has increased. In addition, North America is a culturally diverse region with a growing population of diverse ethnic backgrounds. This diversity has led to the introduction and popularity of ethnic cuisines, such as Mexican, Mediterranean, and Asian flavors. Many of these cuisines incorporate mayonnaise-based sauces and dressings, which has driven the demand for mayonnaise in North America. Moreover, the expansion of retail channels, including supermarkets, hypermarkets, convenience stores, and online platforms, contributes to the availability and accessibility of mayonnaise products, thus augmenting the market growth.

North America Mayonnaise Market Trends/Drivers:

The rising product adoption in the food service industry

The foodservice industry, including restaurants, cafes, fast-food chains, and catering services, is a major consumer of mayonnaise. As the foodservice sector continues to grow, the demand for mayonnaise as a key ingredient and condiment in various dishes and preparations is also increasing in the region. The need for bulk quantities of mayonnaise to meet the requirements of foodservice establishments positively impacts the overall consumption and market demand. Moreover, mayonnaise plays a vital role in enhancing the taste, texture, and overall appeal of many foodservice menu items. It is commonly used as a spread in sandwiches and burgers, as a base for salad dressings, coleslaw, and sauces, and as a component in various dips and toppings. The adoption of mayonnaise in diverse menu offerings across the foodservice industry expands the application scope and drives the demand for mayonnaise.

The introduction of new flavors and packaging formats

Traditional mayonnaise flavors are being complemented by innovative variations such as chipotle, sriracha, garlic, herb-infused, and specialty blends. These new flavors cater to evolving consumer tastes, preferences, and culinary experimentation. Moreover, by offering a diverse array of flavors, mayonnaise manufacturers are capturing the interest of a broader consumer base and stimulate market demand. Besides, packaging formats play a crucial role in influencing consumer purchasing decisions. The introduction of new packaging formats, such as squeeze bottles, portion-controlled sachets, or convenient resealable pouches, enhances product presentation, ease of use, and storage convenience, which is also contributing to market growth.

North America Mayonnaise Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the North America mayonnaise market report, along with forecasts from 2024-2032. Our report has categorized the market based on type, end use and distribution channel.

Breakup by Type:

  • Unflavored Mayonnaise
  • Flavored Mayonnaise


Unflavored mayonnaise represents the most preferred type

The report has provided a detailed breakup and analysis of the market based on the type. This includes unflavored and flavored mayonnaise. According to the report, unflavored mayonnaise represented the largest segment.

Unflavored mayonnaise serves as a versatile base for a wide range of dishes. Its neutral taste allows it to complement and enhance the flavors of various ingredients without overpowering them. It can be used as a spread in sandwiches, a base for dressings and sauces, and a binding agent in salads, among other applications. Its versatility makes it a go-to choice for consumers who want to create their own custom flavors or pairings. It also provides consumers with the flexibility to customize its flavor according to their preferences. By adding herbs, spices, or other ingredients, consumers can easily create their own unique flavored mayonnaise. This customization aspect appeals to those who enjoy experimenting with different tastes or who have specific dietary requirements or flavor preferences. Moreover, Unflavored mayonnaise often comes in low-fat or light versions, catering to consumers who are conscious of their calorie or fat intake. These healthier options allow individuals to enjoy the creamy texture and versatility of mayonnaise while adhering to their dietary goals.

Breakup by End Use:

  • Institutional
  • Retail
     

Institutional establishments account for the majority of the market share

A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes institutional and retail.  According to the report, the institutional segment accounted for the largest market share.

Institutional establishments typically require mayonnaise in large quantities to meet the demand of their operations. These establishments serve a significant number of customers daily, and mayonnaise is a staple ingredient used in various menu items and food preparations. Bulk purchasing and consumption by institutional establishments contribute to a substantial share of the mayonnaise market. Moreover, these establishments require larger containers or packaging formats, such as tubs, jars, or pouches, to ensure efficient storage, usage, and distribution. The availability of bulk packaging specifically designed for institutional use enables seamless integration of mayonnaise into their operations, further contributing to their dominant market share.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Stores
  • Specialty Stores
  • Others
     

Mayonnaise is widely distributed through supermarkets and hypermarkets

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, specialty stores, and others. According to the report, the supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets offer a wide selection of products, including various brands, flavors, and packaging sizes of mayonnaise. They provide shelves or dedicated sections specifically designated for condiments, which include mayonnaise. This extensive product variety allows consumers to choose from different options, catering to their specific preferences, dietary needs, or budget requirements. Moreover, these stores offer the advantage of bulk purchasing for both consumers and institutional buyers. Consumers can purchase mayonnaise in larger quantities, which is cost-effective for regular usage. Bulk buying options are particularly attractive for households, foodservice establishments, or businesses that require mayonnaise in substantial quantities.

Breakup by Region:

  • United States
  • Canada
     

A detailed breakup and analysis of the market based on the region has also been provided in the report. This includes the United States and Canada.

The United States has a large population and a high consumption rate of mayonnaise products. Mayonnaise is a staple condiment in American cuisine and is widely used in sandwiches, salads, dressings, and various recipes. Moreover, the country has a expanding foodservice industry, which includes restaurants, fast-food chains, hotels, and catering services. The extensive use of mayonnaise in the foodservice sector contributes to the high demand for the product.

Mayonnaise consumption in Canada is also significant, with the condiment being a popular choice for sandwiches, salads, and dressings. Canadian consumers appreciate mayonnaise as a versatile ingredient in both home cooking and foodservice establishments. Besides, The Canadian market primarily relies on supermarkets, hypermarkets, and grocery stores for mayonnaise distribution. These retail channels provide widespread access to a variety of mayonnaise brands and flavors, ensuring convenience and availability for consumers.

Competitive Landscape:

The market features a competitive landscape with several key players vying for market share and consumer preference. These players engage in various strategies to maintain their market position and drive growth. Presently, key players are investing in product innovation and expanding their product portfolios. They introduce new flavors, formulations, and packaging options to meet changing consumer demands. For example, they may offer organic, low-fat, or flavored mayonnaise variants to appeal to health-conscious or adventurous consumers. focus on marketing and branding initiatives to enhance their visibility and build brand loyalty. They are also investing in advertising campaigns, digital marketing, and social media engagement to promote their mayonnaise brands.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

North America mayonnaise Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Type
  • End Use
  • Distribution Channel
  • Region
Types Covered Unflavored, Flavored
End Uses Covered Institutional, Retail
Distribution Channels Covered Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Specialty Stores, Others
Countries Covered United States, Canada
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the North America mayonnaise market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the North America mayonnaise market?
  • What is the impact of each driver, restraint, and opportunity on the North America mayonnaise market?
  • What is the breakup of the market based on the type?
  • Which is the most attractive type in the North America mayonnaise market?
  • What is the breakup of the market based on the end use?
  • Which is the most attractive end use in the North America mayonnaise market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the North America mayonnaise market?
  • What is the competitive structure of the North America mayonnaise market?
  • Who are the key players/companies in the North America mayonnaise market?

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the North America mayonnaise market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the North America mayonnaise market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the North America mayonnaise industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
North America Mayonnaise Market Report by Type (Unflavored Mayonnaise, Flavored Mayonnaise), End Use (Institutional, Retail), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Specialty Stores, and Others), and Region 2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More