The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.
The North America pretzel market reached a value of US$ 1.65 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 2.15 Billion by 2027, exhibiting a CAGR of 4.00% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Pretzel refers to crisp, dough-based, and dry biscuits that are made in a twisted-knot shape. Some of the commonly used ingredients include cassava flour, yeast, cane sugar syrup, salt, canola oil, corn starch, cauliflower, etc. Pretzels are mainly available in salt and unsalted variants. Different types of pretzels include soft pretzels, which are eaten shortly after preparation, and hard-baked pretzels that are smaller and crispier and could be consumed up to several months after manufacturing. They act as a rich source of iron, niacin, and folate, which offer numerous health benefits in improving digestion, boosting metabolism, reducing cholesterol levels, lowering the risk of cardiovascular diseases, etc.
The rising popularity of ready-to-eat and convenient snacks, particularly among the millennial and working population, is primarily driving the pretzel market in North America. Moreover, the wide product availability across numerous food service establishments and retail stores is further bolstering the sales of pretzel in the region. Additionally, the launch of pretzels in various innovative flavors ranging from butter and honey mustard to barbecue, parmesan, and garlic, is acting as another significant growth-inducing factor. Apart from this, with the rising number of health-conscious consumers, several product manufacturers are introducing all-natural, cholesterol-, gluten-, and trans-fat-free pretzels fortified with essential vitamins and minerals. These manufacturers are also expanding their product portfolios by adding pretzels in different shapes and sizes, such as pretzel sticks, sandwiches, poppers, minis, etc. Furthermore, frozen pretzels and frozen pretzel dough, which do not require any preparation, are gaining traction among consumers with hectic lifestyles, thereby positively influencing the regional market. Besides this, the emergence of unique packaging solutions with resealable lids that help in preserving the freshness, enabling easy storage, and extending the product shelf life is expected to drive the North America pretzel market in the coming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the North America pretzel market, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on content, type, packaging type and distribution channel.
Breakup by Content:
Breakup by Type:
Breakup by Packaging Type:
Breakup by Distribution Channel:
Breakup by Country:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Conagra Brands, Inc, Dot’s Pretzels (The Hershey Company), Frito-Lay North America, Inc (Pepsi Co), Herr Foods Inc., J&J Snack Foods Co., Mars Incorporated, Mr. Pretzels, Old Dutch Foods, Inc., Soft Pretzel Franchise Systems Inc., Snyder’s-Lance, Inc. (Campbell Soup Company), Unique Snacks and Utz Brands, Inc.
|Base Year of the Analysis||2021|
|Segment Coverage||Content, Type, Packaging Type, Distribution Channel, Country|
|Countries Covered||United States, Canada|
|Companies Covered||Conagra Brands, Inc, Dot’s Pretzels (The Hershey Company), Frito-Lay North America, Inc (Pepsi Co), Herr Foods Inc., J&J Snack Foods Co., Mars Incorporated, Mr. Pretzels, Old Dutch Foods, Inc., Soft Pretzel Franchise Systems Inc., Snyder’s-Lance, Inc. (Campbell Soup Company), Unique Snacks and Utz Brands, Inc.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The North America pretzel market was valued at US$ 1.65 Billion in 2021.
We expect the North America pretzel market to exhibit a CAGR of 4.00% during 2022-2027.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of pretzel across North America.
The rising popularity of ready-to-eat and convenient snacks, along with the introduction of all-natural, cholesterol-, gluten-, and trans-fat-free pretzels for health-conscious consumers, is primarily driving the North America pretzel market.
Based on the content, the North America pretzel market has been divided into salted pretzels and unsalted pretzels, where salted pretzels currently exhibit a clear dominance in the market.
Based on the type, the North America pretzel market can be categorized into hard and soft. Currently, hard accounts for the majority of the total market share.
Based on the packaging type, the North America pretzel market has been segregated into bags, boxes, containers, and others. Among these, bags currently hold the largest market share.
Based on the distribution channel, the North America pretzel market can be bifurcated into supermarkets and hypermarkets, convenience stores, specialist retailers, online retailers, and others. Currently, supermarkets and hypermarkets exhibit a clear dominance in the market.
On a regional level, the market has been classified into United States and Canada, where United States currently dominates the North America pretzel market.
Some of the major players in the North America pretzel market include Conagra Brands, Inc, Dot’s Pretzels (The Hershey Company), Frito-Lay North America, Inc (Pepsi Co), Herr Foods Inc., J&J Snack Foods Co., Mars Incorporated, Mr. Pretzels, Old Dutch Foods, Inc., Soft Pretzel Franchise Systems Inc., Snyder’s-Lance, Inc. (Campbell Soup Company), Unique Snacks, and Utz Brands, Inc.
REACH OUT TO US
Call us on
( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )
Drop us an email at