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North America Pretzel Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The North America pretzel market reached a value of US$ 1.65 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 2.15 Billion by 2027, exhibiting a CAGR of 4.00% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Pretzel refers to crisp, dough-based, and dry biscuits that are made in a twisted-knot shape. Some of the commonly used ingredients include cassava flour, yeast, cane sugar syrup, salt, canola oil, corn starch, cauliflower, etc. Pretzels are mainly available in salt and unsalted variants. Different types of pretzels include soft pretzels, which are eaten shortly after preparation, and hard-baked pretzels that are smaller and crispier and could be consumed up to several months after manufacturing. They act as a rich source of iron, niacin, and folate, which offer numerous health benefits in improving digestion, boosting metabolism, reducing cholesterol levels, lowering the risk of cardiovascular diseases, etc.

North America Pretzel Market Trends:

The rising popularity of ready-to-eat and convenient snacks, particularly among the millennial and working population, is primarily driving the pretzel market in North America. Moreover, the wide product availability across numerous food service establishments and retail stores is further bolstering the sales of pretzel in the region. Additionally, the launch of pretzels in various innovative flavors ranging from butter and honey mustard to barbecue, parmesan, and garlic, is acting as another significant growth-inducing factor. Apart from this, with the rising number of health-conscious consumers, several product manufacturers are introducing all-natural, cholesterol-, gluten-, and trans-fat-free pretzels fortified with essential vitamins and minerals. These manufacturers are also expanding their product portfolios by adding pretzels in different shapes and sizes, such as pretzel sticks, sandwiches, poppers, minis, etc. Furthermore, frozen pretzels and frozen pretzel dough, which do not require any preparation, are gaining traction among consumers with hectic lifestyles, thereby positively influencing the regional market. Besides this, the emergence of unique packaging solutions with resealable lids that help in preserving the freshness, enabling easy storage, and extending the product shelf life is expected to drive the North America pretzel market in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America pretzel market, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on content, type, packaging type and distribution channel.

Breakup by Content:

  • Salted Pretzels
  • Unsalted Pretzels
     

Breakup by Type:

  • Hard
  • Soft
     

Breakup by Packaging Type:

  • Bags
  • Boxes
  • Containers
  • Others
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Store
  • Specialist Retailers
  • Online Retailers
  • Others
     

Breakup by Country:

  • United States
  • Canada
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Conagra Brands, Inc, Dot’s Pretzels (The Hershey Company), Frito-Lay North America, Inc (Pepsi Co), Herr Foods Inc., J&J Snack Foods Co., Mars Incorporated, Mr. Pretzels, Old Dutch Foods, Inc., Soft Pretzel Franchise Systems Inc., Snyder’s-Lance, Inc. (Campbell Soup Company), Unique Snacks and Utz Brands, Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Content, Type, Packaging Type, Distribution Channel, Country
Countries Covered United States, Canada
Companies Covered Conagra Brands, Inc, Dot’s Pretzels (The Hershey Company), Frito-Lay North America, Inc (Pepsi Co), Herr Foods Inc., J&J Snack Foods Co., Mars Incorporated, Mr. Pretzels, Old Dutch Foods, Inc., Soft Pretzel Franchise Systems Inc., Snyder’s-Lance, Inc. (Campbell Soup Company), Unique Snacks and Utz Brands, Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Pretzel Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Content
    5.4    Market Breakup by Type
    5.5    Market Breakup by Packaging Type
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    Market Forecast
6    North America Pretzel Market
    6.1    Market Overview
    6.2    Market Performance
    6.3    Impact of COVID-19
    6.4    Market Forecast
7    Market Breakup by Content
    7.1    Salted Pretzels
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Unsalted Pretzels
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Type
    8.1    Hard
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Soft
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Packaging Type
    9.1    Bags
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Boxes
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Containers
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Others
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    Market Breakup by Distribution Channel
    10.1    Supermarkets and Hypermarkets
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Convenience Store
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Specialist Retailers
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Online Retailers
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Others 
        10.5.1 Market Trends
        10.5.2 Market Forecast
11    Market Breakup by Country
    11.1    United States
        11.1.1 Market Trends
        11.1.2 Market Breakup by Content
        11.1.3 Market Breakup by Type
        11.1.4 Market Breakup by Packaging Type
        11.1.5 Market Breakup by Distribution Channel
        11.1.6 Market Forecast
    11.2    Canada
        11.2.1 Market Trends
        11.2.2 Market Breakup by Content
        11.2.3 Market Breakup by Type
        11.2.4 Market Breakup by Packaging Type
        11.2.5 Market Breakup by Distribution Channel
        11.2.6 Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
    13.1    Input Suppliers
    13.2    Farmers
    13.3    Manufacturing
    13.4    Distributors
    13.5    Exporters
    13.6    Retailer
    13.7    End Users
14    Porters Five Forces Analysis
    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Analysis
    15.1    Key Price Indicators
    15.2    Price Structure
    15.3    Margin Analysis
16    Competitive Landscape
    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    Conagra Brands, Inc
           16.3.1.1 Company Overview 
           16.3.1.2 Product Portfolio
           16.3.1.3 Financials
           16.3.3.3 SWOT Analysis
        16.3.2     Dot’s Pretzels (The Hershey Company)
            16.3.2.1 Company Overview
            16.3.2.2 Product Portfolio 
        16.3.3     Frito-Lay North America, Inc (Pepsi Co)
            16.3.3.1 Company Overview 
            16.3.3.2 Product Portfolio
            16.3.1.3 Financials
            16.3.3.3 SWOT Analysis
        16.3.4     Herr Foods Inc
            16.3.4.1 Company Overview
            16.3.4.2 Product Portfolio 
        16.3.5     J&J Snack Foods Corporation
            16.3.5.1 Company Overview
            16.3.5.2 Product Portfolio
            16.3.1.3 Financials
            16.3.3.3 SWOT Analysis
        16.3.6     Mars Incorporated
            16.3.6.1 Company Overview
            16.3.6.2 Product Portfolio
            16.3.6.3 SWOT Analysis
        16.3.7     Mr. Pretzels
            16.3.7.1 Company overview
            16.3.7.2 Product Portfolio 
        16.3.8    Old Dutch Foods, Inc
            16.3.8.1 Company Overview
            16.3.8.2 Product Portfolio
        16.3.9     Soft Pretzel Franchise Systems Inc
            16.3.9.1 Company Overview
            16.3.9.2 Product Portfolio
        16.3.10    Snyder’s-Lance, Inc. (Campbell Soup Company)
            16.3.10.1 Company Overview
            16.3.10.2 Product Portfolio
            16.3.10.3 Financials
            16.3.10.3 SWOT Analysis
        16.3.11     Unique Snacks
            16.3.11.1 Company Overview
            16.3.11.2 Product Portfolio
         16.3.12    Utz Brands, Inc.
            16.3.12.1 Company Overview
            16.3.12.2 Product Portfolio
            16.3.12.3 Financials

List of Figures

Figure 1: North America: Pretzel Market: Major Drivers and Challenges
Figure 2: Global: Pretzel Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Pretzel Market: Breakup by Content (in %), 2021
Figure 4: Global: Pretzel Market: Breakup by Type (in %), 2021
Figure 5: Global: Pretzel Market: Breakup by Packaging Type (in %), 2021
Figure 6: Global: Pretzel Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: Pretzel Market: Breakup by Region (in %), 2021
Figure 8: Global: Pretzel Market Forecast: Sales Value (in Billion US$), 2022- 2027
Figure 9: North America: Pretzel Market: Sales Value (in Billion US$), 2016-2021
Figure 10: North America: Pretzel Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 11: North America: Pretzel Market: Breakup by Content (in %), 2021
Figure 12: North America: Pretzel Market: Breakup by Type (in %), 2021
Figure 13: North America: Pretzel Market: Breakup by Packaging Type (in %), 2021
Figure 14: North America: Pretzel Market: Breakup by Distribution Channel (in %), 2021
Figure 15: North America: Pretzel Market: Breakup by Country (in %), 2021
Figure 16: North America: Pretzel (Salted Pretzels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: North America: Pretzel (Salted Pretzels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: North America: Pretzel (Unsalted Pretzels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: North America: Pretzel (Unsalted Pretzels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: North America: Pretzel (Hard) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: North America: Pretzel (Hard) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: North America: Pretzel (Soft) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: North America: Pretzel (Soft) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: North America: Pretzel (Bags) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: North America: Pretzel (Bags) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: North America: Pretzel (Boxes) Market: Sales Value (in Million US$), 2016 & 2021 
Figure 27: North America: Pretzel (Boxes) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: North America: Pretzel (Containers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: North America: Pretzel (Containers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: North America: Pretzel (Other Packaging Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: North America: Pretzel (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: North America: Pretzel (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: North America: Pretzel (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: North America: Pretzel (Convenience Store) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: North America: Pretzel(Convenience Store) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: North America: Pretzel (Specialist Retailers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: North America: Pretzel (Specialist Retailers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: North America: Pretzel (Online Retailers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: North America: Pretzel (Online Retailers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: North America: Pretzel(Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: North America: Pretzel(Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: United States: Pretzel Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: United States: Pretzel Market: Breakup by Content (in %), 2021
Figure 44: United States: Pretzel Market: Breakup by Type (in %), 2021
Figure 45: United States: Pretzel Market: Breakup by Packaging Type (in %), 2021
Figure 46: United States: Pretzel Market: Breakup by Distribution Channel (in %), 2021
Figure 47: United States: Pretzel Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Canada: Pretzel Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Canada: Pretzel Market: Breakup by Content (in %), 2021
Figure 50: Canada: Pretzel Market: Breakup by Type (in %), 2021
Figure 51: Canada: Pretzel Market: Breakup by Packaging Type (in %), 2021
Figure 52: Canada: Pretzel Market: Breakup by Distribution Channel (in %), 2021
Figure 53: Canada: Pretzel Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: North America: Pretzel Industry: SWOT Analysis
Figure 55: North America: Pretzel Industry: Value Chain Analysis
Figure 56: North America: Pretzel Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Pretzel Market: Key Industry Highlights, 2016 and 2021
Table 2: North America: Pretzel Market: Key Industry Highlights, 2021 and 2027
Table 3: North America: Pretzel Market Forecast: Breakup by Content (in Million US$), 2022-2027
Table 4: North America: Pretzel Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 5: North America: Pretzel Market Forecast: Breakup by Packaging Type (in Million US$), 2022-2027
Table 6: North America: Pretzel Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 7: North America: Pretzel Market Forecast: Breakup by Country (in Million US$), 2022-2027
Table 8: North America: Pretzel Market: Competitive Structure
Table 9: North America: Pretzel Market: Key Players


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Key Questions Answered in This Report

The North America pretzel market was valued at US$ 1.65 Billion in 2021.

We expect the North America pretzel market to exhibit a CAGR of 4.00% during 2022-2027.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of pretzel across North America.

The rising popularity of ready-to-eat and convenient snacks, along with the introduction of all-natural, cholesterol-, gluten-, and trans-fat-free pretzels for health-conscious consumers, is primarily driving the North America pretzel market.

Based on the content, the North America pretzel market has been divided into salted pretzels and unsalted pretzels, where salted pretzels currently exhibit a clear dominance in the market.

Based on the type, the North America pretzel market can be categorized into hard and soft. Currently, hard accounts for the majority of the total market share.

Based on the packaging type, the North America pretzel market has been segregated into bags, boxes, containers, and others. Among these, bags currently hold the largest market share.

Based on the distribution channel, the North America pretzel market can be bifurcated into supermarkets and hypermarkets, convenience stores, specialist retailers, online retailers, and others. Currently, supermarkets and hypermarkets exhibit a clear dominance in the market.

On a regional level, the market has been classified into United States and Canada, where United States currently dominates the North America pretzel market.

Some of the major players in the North America pretzel market include Conagra Brands, Inc, Dot’s Pretzels (The Hershey Company), Frito-Lay North America, Inc (Pepsi Co), Herr Foods Inc., J&J Snack Foods Co., Mars Incorporated, Mr. Pretzels, Old Dutch Foods, Inc., Soft Pretzel Franchise Systems Inc., Snyder’s-Lance, Inc. (Campbell Soup Company), Unique Snacks, and Utz Brands, Inc.

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