Market Overview:
The North America pretzel market reached a value of US$ 1.65 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 2.15 Billion by 2027, exhibiting a CAGR of 4.00% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Pretzel refers to crisp, dough-based, and dry biscuits that are made in a twisted-knot shape. Some of the commonly used ingredients include cassava flour, yeast, cane sugar syrup, salt, canola oil, corn starch, cauliflower, etc. Pretzels are mainly available in salt and unsalted variants. Different types of pretzels include soft pretzels, which are eaten shortly after preparation, and hard-baked pretzels that are smaller and crispier and could be consumed up to several months after manufacturing. They act as a rich source of iron, niacin, and folate, which offer numerous health benefits in improving digestion, boosting metabolism, reducing cholesterol levels, lowering the risk of cardiovascular diseases, etc.
North America Pretzel Market Trends:
The rising popularity of ready-to-eat and convenient snacks, particularly among the millennial and working population, is primarily driving the pretzel market in North America. Moreover, the wide product availability across numerous food service establishments and retail stores is further bolstering the sales of pretzel in the region. Additionally, the launch of pretzels in various innovative flavors ranging from butter and honey mustard to barbecue, parmesan, and garlic, is acting as another significant growth-inducing factor. Apart from this, with the rising number of health-conscious consumers, several product manufacturers are introducing all-natural, cholesterol-, gluten-, and trans-fat-free pretzels fortified with essential vitamins and minerals. These manufacturers are also expanding their product portfolios by adding pretzels in different shapes and sizes, such as pretzel sticks, sandwiches, poppers, minis, etc. Furthermore, frozen pretzels and frozen pretzel dough, which do not require any preparation, are gaining traction among consumers with hectic lifestyles, thereby positively influencing the regional market. Besides this, the emergence of unique packaging solutions with resealable lids that help in preserving the freshness, enabling easy storage, and extending the product shelf life is expected to drive the North America pretzel market in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America pretzel market, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on content, type, packaging type and distribution channel.
Breakup by Content:
- Salted Pretzels
- Unsalted Pretzels
Breakup by Type:
Breakup by Packaging Type:
- Bags
- Boxes
- Containers
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Store
- Specialist Retailers
- Online Retailers
- Others
Breakup by Country:
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Conagra Brands, Inc, Dot’s Pretzels (The Hershey Company), Frito-Lay North America, Inc (Pepsi Co), Herr Foods Inc., J&J Snack Foods Co., Mars Incorporated, Mr. Pretzels, Old Dutch Foods, Inc., Soft Pretzel Franchise Systems Inc., Snyder’s-Lance, Inc. (Campbell Soup Company), Unique Snacks and Utz Brands, Inc.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Billion |
| Segment Coverage |
Content, Type, Packaging Type, Distribution Channel, Country |
| Countries Covered |
United States, Canada |
| Companies Covered |
Conagra Brands, Inc, Dot’s Pretzels (The Hershey Company), Frito-Lay North America, Inc (Pepsi Co), Herr Foods Inc., J&J Snack Foods Co., Mars Incorporated, Mr. Pretzels, Old Dutch Foods, Inc., Soft Pretzel Franchise Systems Inc., Snyder’s-Lance, Inc. (Campbell Soup Company), Unique Snacks and Utz Brands, Inc. |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the North America pretzel market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the North America pretzel market?
- What are the key regional markets?
- What is the breakup of the market based on the content?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the packaging type?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the North America pretzel market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Pretzel Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Content
5.4 Market Breakup by Type
5.5 Market Breakup by Packaging Type
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Region
5.8 Market Forecast
6 North America Pretzel Market
6.1 Market Overview
6.2 Market Performance
6.3 Impact of COVID-19
6.4 Market Forecast
7 Market Breakup by Content
7.1 Salted Pretzels
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Unsalted Pretzels
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Type
8.1 Hard
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Soft
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Packaging Type
9.1 Bags
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Boxes
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Containers
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Supermarkets and Hypermarkets
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Convenience Store
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Specialist Retailers
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Online Retailers
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by Country
11.1 United States
11.1.1 Market Trends
11.1.2 Market Breakup by Content
11.1.3 Market Breakup by Type
11.1.4 Market Breakup by Packaging Type
11.1.5 Market Breakup by Distribution Channel
11.1.6 Market Forecast
11.2 Canada
11.2.1 Market Trends
11.2.2 Market Breakup by Content
11.2.3 Market Breakup by Type
11.2.4 Market Breakup by Packaging Type
11.2.5 Market Breakup by Distribution Channel
11.2.6 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
13.1 Input Suppliers
13.2 Farmers
13.3 Manufacturing
13.4 Distributors
13.5 Exporters
13.6 Retailer
13.7 End Users
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
15.1 Key Price Indicators
15.2 Price Structure
15.3 Margin Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Conagra Brands, Inc
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.3.3 SWOT Analysis
16.3.2 Dot’s Pretzels (The Hershey Company)
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 Frito-Lay North America, Inc (Pepsi Co)
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.1.3 Financials
16.3.3.3 SWOT Analysis
16.3.4 Herr Foods Inc
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 J&J Snack Foods Corporation
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.1.3 Financials
16.3.3.3 SWOT Analysis
16.3.6 Mars Incorporated
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 SWOT Analysis
16.3.7 Mr. Pretzels
16.3.7.1 Company overview
16.3.7.2 Product Portfolio
16.3.8 Old Dutch Foods, Inc
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.9 Soft Pretzel Franchise Systems Inc
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.10 Snyder’s-Lance, Inc. (Campbell Soup Company)
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 Financials
16.3.10.3 SWOT Analysis
16.3.11 Unique Snacks
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.12 Utz Brands, Inc.
16.3.12.1 Company Overview
16.3.12.2 Product Portfolio
16.3.12.3 Financials
List of Figures
Figure 1: North America: Pretzel Market: Major Drivers and Challenges
Figure 2: Global: Pretzel Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Pretzel Market: Breakup by Content (in %), 2021
Figure 4: Global: Pretzel Market: Breakup by Type (in %), 2021
Figure 5: Global: Pretzel Market: Breakup by Packaging Type (in %), 2021
Figure 6: Global: Pretzel Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: Pretzel Market: Breakup by Region (in %), 2021
Figure 8: Global: Pretzel Market Forecast: Sales Value (in Billion US$), 2022- 2027
Figure 9: North America: Pretzel Market: Sales Value (in Billion US$), 2016-2021
Figure 10: North America: Pretzel Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 11: North America: Pretzel Market: Breakup by Content (in %), 2021
Figure 12: North America: Pretzel Market: Breakup by Type (in %), 2021
Figure 13: North America: Pretzel Market: Breakup by Packaging Type (in %), 2021
Figure 14: North America: Pretzel Market: Breakup by Distribution Channel (in %), 2021
Figure 15: North America: Pretzel Market: Breakup by Country (in %), 2021
Figure 16: North America: Pretzel (Salted Pretzels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: North America: Pretzel (Salted Pretzels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: North America: Pretzel (Unsalted Pretzels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: North America: Pretzel (Unsalted Pretzels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: North America: Pretzel (Hard) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: North America: Pretzel (Hard) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: North America: Pretzel (Soft) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: North America: Pretzel (Soft) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: North America: Pretzel (Bags) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: North America: Pretzel (Bags) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: North America: Pretzel (Boxes) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: North America: Pretzel (Boxes) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: North America: Pretzel (Containers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: North America: Pretzel (Containers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: North America: Pretzel (Other Packaging Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: North America: Pretzel (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: North America: Pretzel (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: North America: Pretzel (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: North America: Pretzel (Convenience Store) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: North America: Pretzel(Convenience Store) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: North America: Pretzel (Specialist Retailers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: North America: Pretzel (Specialist Retailers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: North America: Pretzel (Online Retailers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: North America: Pretzel (Online Retailers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: North America: Pretzel(Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: North America: Pretzel(Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: United States: Pretzel Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: United States: Pretzel Market: Breakup by Content (in %), 2021
Figure 44: United States: Pretzel Market: Breakup by Type (in %), 2021
Figure 45: United States: Pretzel Market: Breakup by Packaging Type (in %), 2021
Figure 46: United States: Pretzel Market: Breakup by Distribution Channel (in %), 2021
Figure 47: United States: Pretzel Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Canada: Pretzel Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Canada: Pretzel Market: Breakup by Content (in %), 2021
Figure 50: Canada: Pretzel Market: Breakup by Type (in %), 2021
Figure 51: Canada: Pretzel Market: Breakup by Packaging Type (in %), 2021
Figure 52: Canada: Pretzel Market: Breakup by Distribution Channel (in %), 2021
Figure 53: Canada: Pretzel Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: North America: Pretzel Industry: SWOT Analysis
Figure 55: North America: Pretzel Industry: Value Chain Analysis
Figure 56: North America: Pretzel Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Pretzel Market: Key Industry Highlights, 2016 and 2021
Table 2: North America: Pretzel Market: Key Industry Highlights, 2021 and 2027
Table 3: North America: Pretzel Market Forecast: Breakup by Content (in Million US$), 2022-2027
Table 4: North America: Pretzel Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 5: North America: Pretzel Market Forecast: Breakup by Packaging Type (in Million US$), 2022-2027
Table 6: North America: Pretzel Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 7: North America: Pretzel Market Forecast: Breakup by Country (in Million US$), 2022-2027
Table 8: North America: Pretzel Market: Competitive Structure
Table 9: North America: Pretzel Market: Key Players