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North America Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The North America sanitary napkin market reached a value of US$ 5.1 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 6.5% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Sanitary napkins, also known as sanitary or menstrual pads, are thin pads, which are made from absorbent materials, such as cotton or cellulose. They help in absorbing the uterine flow during menstruation. Sanitary napkins are available in different shapes and sizes, with different absorption capacities. Most sanitary napkins in the market are disposable and meant for single use. However, reusable sanitary napkins are also being introduced by manufacturers that can be washed, dried and reused.

North America sanitary napkin market is currently being driven by several factors. The high per capita income levels coupled with the increased health consciousness among the consumers has positively influenced the demand for premium quality sanitary napkins in the region. Moreover, various technological advancements, such as super-absorbent fiber technology, the introduction of organic products, and the absence of chemicals in sanitary napkins are expected to catalyze the market growth in the upcoming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America sanitary napkin market, along with forecasts at the regional and country level from 2021-2026. Our report has categorized the market based on type and distribution channel.

  • Key Regions Analysed
    • United States
    • Canada
       
  • Analysis for Each Country
     
  • Market by Type
    • Menstrual Pad
    • Pantyliner
       
  • Market by Distribution Channel
    • Supermarkets and Hypermarkets
    • Pharmacies
    • Convenience Stores
    • Online Stores
    • Speciality Stores
    • Others
       
  • Value Chain Analysis
  • Key Drivers and Challenges
  • Porters Five Forces Analysis
  • Competitive Landscape
    • Competitive Structure
    • Key Player Profiles
       

IMARC Group’s latest report provides a deep insight into the North America sanitary napkin market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America sanitary napkin market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Type, Distribution Channel, Country
Countries Covered United States, Canada
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License $ 2499
Five User License $ 3499
Corporate License $ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the North America sanitary napkin market performed so far and how will it perform in the coming years?
  • What are the key regions in the North America sanitary napkin market?
  • What has been the impact of COVID-19 on the North America sanitary napkin market?
  • What is the breakup of the North America sanitary napkin market on the basis of type?
  • What is the breakup of the North America sanitary napkin market on the basis of distribution channel?
  • What are the various stages in the value chain of the North America sanitary napkin industry?
  • What are the key driving factors and challenges in the North America sanitary napkin industry?
  • What is the structure of the North America sanitary napkin industry and who are the key players?
  • What is the degree of competition in the North America sanitary napkin industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Sanitary Napkin Market
    5.1    Market Performance
    5.2    Market Breakup by Type
    5.3    Market Breakup by Distribution Channel 
    5.4    Market Breakup by Region 
    5.5    Market Forecast 
6    North America Sanitary Napkin Market
    6.1    Market Performance
    6.2    Impact of COVID-19
    6.3    Market Forecast 
7    North America Sanitary Napkin Market: Breakup by Type 
    7.1    Menstrual Pad
    7.2    Pantyliner
8    North America Sanitary Napkin Market: Breakup by Distribution Channel 
    8.1    Supermarkets and Hypermarkets
    8.2    Pharmacies
    8.3    Convenience Stores
    8.4    Online Stores
    8.5    Specialty Stores
    8.6    Others
9    North America Sanitary Napkin Market: Breakup by Country 
    9.1   United States
     9.1.1    Historical Market Trends
     9.1.2    Market Breakup by Type
     9.1.3    Market Breakup by Distribution Channel
     9.1.4    Market Forecast
    9.2   Canada
     9.2.1    Historical Market Trends
     9.2.2    Market Breakup by Type
     9.2.3    Market Breakup by Distribution Channel
     9.2.4    Market Forecast
10    SWOT Analysis 
    10.1    Overview 
    10.2    Strengths
    10.3    Weaknesses 
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis 
    11.1    Overview
    11.2    Research and Development
    11.3    Raw Material Procurement
    11.4    Manufacturing
    11.5    Marketing
    11.6    Distribution
    11.7    End-Use
12    Porter’s Five Forces Analysis 
    12.1     Overview
    12.2     Bargaining Power of Buyers
    12.3     Bargaining Power of Suppliers
    12.4     Degree of Rivalry
    12.5     Threat of New Entrants
    12.6     Threat of Substitutes
13    Price Analysis 
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players

List of Figures

Figure 1: Global: Sanitary Napkin Market: Sales Value (in Billion US$), 2015-2020
Figure 2: Global: Sanitary Napkin Market: Breakup by Type (in %), 2020
Figure 3: Global: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2020
Figure 4: Global: Sanitary Napkin Market: Breakup by Region (in %), 2020
Figure 5: Global: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 6: North America: Sanitary Napkin Market: Sales Value (in Billion US$), 2015-2020
Figure 7: North America: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 8: North America: Sanitary Napkin Market: Breakup by Type (in %), 2020
Figure 9: North America: Sanitary Napkin (Menstrual Pad) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: North America: Sanitary Napkin (Menstrual Pad) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: North America: Sanitary Napkin (Pantyliner) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: North America: Sanitary Napkin (Pantyliner) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: North America: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2020
Figure 14: North America: Sanitary Napkin Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 15: North America: Sanitary Napkin Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 16: North America: Sanitary Napkin Market: Sales Through Pharmacies (in Million US$), 2015 & 2020
Figure 17: North America: Sanitary Napkin Market Forecast: Sales Through Pharmacies (in Million US$), 2021-2026
Figure 18: North America: Sanitary Napkin Market: Sales Through Convenience Stores (in Million US$), 2015 & 2020
Figure 19: North America: Sanitary Napkin Market Forecast: Sales Through Convenience Stores (in Million US$), 2021-2026
Figure 20: North America: Sanitary Napkin Market: Sales Through Online Stores (in Million US$), 2015 & 2020
Figure 21: North America: Sanitary Napkin Market Forecast: Sales Through Online Stores (in Million US$), 2021-2026
Figure 22: North America: Sanitary Napkin Market: Sales Through Speciality Stores (in Million US$), 2015 & 2020
Figure 23: North America: Sanitary Napkin Market Forecast: Sales Through Speciality Stores (in Million US$), 2021-2026
Figure 24: North America: Sanitary Napkin Market: Sales Through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 25: North America: Sanitary Napkin Market Forecast: Sales Through Other Distribution Channels (in Million US$), 2021-2026
Figure 26: North America: Sanitary Napkin Market: Breakup by Country (in %), 2020
Figure 27: United States: Sanitary Napkin Market: Sales Value (in Million US$), 2015-2020
Figure 28: United States: Sanitary Napkin Market: Breakup by Type (in %), 2020
Figure 29: United States: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2020
Figure 30: United States: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Canada: Sanitary Napkin Market: Sales Value (in Million US$), 2015-2020
Figure 32: Canada: Sanitary Napkin Market: Breakup by Type (in %), 2020
Figure 33: Canada: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2020
Figure 34: Canada: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: North America: Sanitary Napkin Industry: SWOT Analysis
Figure 36: North America: Sanitary Napkin Industry: Value Chain Analysis
Figure 37: North America: Sanitary Napkin Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: North America: Sanitary Napkin Market: Key Industry Highlights, 2020 and 2026
Table 2: North America: Sanitary Napkin Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: North America: Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 4: North America: Sanitary Napkin Market Forecast: Breakup by Country (in Million US$), 2021-2026
Table 5: North America: Sanitary Napkin Market: Competitive Structure
Table 6: North America: Sanitary Napkin Market: Key Players

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