The North America stevia market reached a volume of 2,467 Tons in 2018. Stevia is a type of natural sweetener which is extracted from Stevia Rebaudiana, an herbal plant species. The sweetness in the plant occurs due to the presence of two active compounds, namely Stevioside and Rebaudioside A. Based on its sweetening properties, stevia acts as a natural alternative to sugar or artificial sweeteners. As a result, it finds wide applications in the food and beverages, and pharmaceuticals industry.
North America stevia market is currently being driven by several factors. The rising health consciousness among consumers about the low-calorie levels contained in stevia-based products is catalyzing the demand in the region. Stevia helps in controlling diabetes, regulating blood pressure, relaxing blood vessels, reducing cardiovascular disorders and eliminating excess sodium from the blood. Owing to this, stevia is being used in the preparation of numerous food products and beverages such as coffee, tea, smoothies, and yogurt. Furthermore, the rising demand for low-calorie drinks has further influenced the demand for stevia in the region. Looking forward, IMARC Group expects the market to reach a volume of 3,560 Tons by 2024, registering a CAGR of 6.3% during 2019-2024.
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