The North America whey protein market reached a value of US$ 1.78 Billion in 2018. Whey protein is derived from the liquid by-product of cheese, which is known as whey. It is available in three forms, namely whey protein concentrate, whey protein isolate and hydrolyzed whey protein. Whey protein contains higher protein content as compared to soy, egg and other milk created proteins and has a longer shelf life than other milk products in its powdered state. It also helps in repairing muscle tissues, promoting fat loss, building muscles, lowering blood pressure and cholesterol levels, reducing stress and inflammation, preventing diseases and improving overall health. Owing to these benefits, whey protein is widely utilized across the food and beverage sector in the form of infant formula, functional foods, sports and performance nutrition.
The North America whey protein market is currently being driven by several factors. The increasing prevalence of lifestyle diseases coupled with the rising health awareness among consumers has positively influenced the demand for whey protein in North America. Furthermore, a majority of the population has joined gyms and fitness centers that recommend protein supplements, including whey protein as a key ingredient which, in turn, is strengthening the market growth in the region. Moreover, based on the anti-hypertensive and anti-bacterial properties, whey protein is being utilized for preparing cereals, beverages, chocolate, dairy products, snacks and bakery items, thereby escalating its overall demand in the region. Looking forward, IMARC Group expects the market to reach a value of US$ 2.51 Billion by 2024, registering a CAGR of nearly 6% during 2019-2024.
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