According to the latest report by IMARC Group, titled “North America Fluid Milk Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025,” the North America fluid milk market size reached 31.8 Billion Liters in 2019. Fluid milk has a pleasantly sweet flavor without any distinctive aftertaste, and is obtained from milch animals, such as cows, goats, buffalos and camels. It is rich in calcium, proteins, fats, carbohydrates, minerals, riboflavin, and vitamin A and D. Its regular consumption boosts immunity, improves bone strength and skin health, maintains blood pressure levels, prevents respiratory problems and minimizes the chances of developing cancer.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
North America Fluid Milk Market Trends:
High-income levels and the rising health consciousness among individuals on account of the high prevalence of lifestyle diseases, such as cardiovascular disorders, hypertension, diabetes and obesity, are escalating the demand for fluid milk in the North American region. Moreover, innovations in the dairy industry have resulted in the development of specialty fluid milk beverages that cater to the nutritional needs of a large consumer base. These beverages include acidophilus milk, lactose-reduced and lactose-free milk, which are manufactured for consumers with lactose intolerance or maldigestion. Apart from this, the easy availability of fluid milk through online and offline distribution channels is also accelerating the growth of the market. Another leading trend witnessed in the industry is the augmenting demand for healthy and immunity strengthening food products and beverages on account of the surging cases of the coronavirus disease (COVID-19) in the United States and Canada. However, due to lockdowns imposed by governments of these countries, the manufacturing units are temporarily closed. The market is anticipated to witness growth once normalcy is restored. Looking forward, the market volume is projected to reach 36 Billion Liters by 2025, expanding at a CAGR of 2.10% during the forecast period (2020-2025).
- Based on the type, the market has been segmented into the whole, reduced, fat-free, organic and other fluid milk.
- On the basis of the packaging material, the market has been segregated into paper, plastic, glass and others.
- The market has been analyzed on the basis of the distribution channel into supermarkets and hypermarkets, convenience stores, specialty food stores, online stores, and others.
- Country-wise, the market has been bifurcated into the United States and Canada.
- The competitive landscape of the market has been examined in the report, along with the detailed profiles of the major players operating in the industry.
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