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The North America fluid milk market reached a volume of 32.7 Billion Liters in 2020. Looking forward, IMARC Group expects the market to exhibit stable growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
Fluid milk refers to a nutrient-rich and white-colored liquid which is obtained from mammals, such as cow, buffalo, goat and camel. Being an integral part of the staple diet, milk is rich in vitamins A, D, E and K, casein and lactalbumin, lactose, calcium, and phosphorus. It offers myriad health benefits, which include improving bone strength, offering smoother skin and strengthening the immune system. It also helps in the prevention of illnesses, such as hypertension, dental decay, dehydration, respiratory problems, obesity, osteoporosis and even some forms of cancer. Owing to these benefits, fluid milk is widely utilized in the food and beverages industry.
The North America fluid milk market is currently being driven by several factors. The rising health consciousness among consumers has escalated the consumer base for nutritious and healthy dairy products. Apart from this, rapid innovations in the dairy industry have led to the development of specialty fluid milk beverages to cater different nutritional needs to a large consumer base in the region. These beverages include lactose-reduced and lactose-free milk, and acidophilus milk which is suited for consumers with lactose intolerance or maldigestion. Moreover, the easy availability of fluid milk in hypermarkets, supermarkets, specialty stores, and grocery stores, has also contributed to the market growth.
|Base Year of the Analysis||2020|
|Segment Coverage||Type, Packaging Material, Distribution Channel, Country|
|Countries Covered||United States, Canada|
|Customization Scope||10% Free Customization|
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