The North America fluid milk market reached a volume of 31.3 Billion Liters in 2018. Fluid milk refers to a nutrient-rich and white-colored liquid which is obtained from mammals, such as cow, buffalo, goat and camel. Being an integral part of the staple diet, milk is rich in vitamins A, D, E and K, casein and lactalbumin, lactose, calcium, and phosphorus. It offers myriad health benefits, which include improving bone strength, offering smoother skin and strengthening the immune system. It also helps in the prevention of illnesses, such as hypertension, dental decay, dehydration, respiratory problems, obesity, osteoporosis and even some forms of cancer. Owing to these benefits, fluid milk is widely utilized in the food and beverages industry.
The North America fluid milk market is currently being driven by several factors. The rising health consciousness among consumers has escalated the consumer base for nutritious and healthy dairy products. Apart from this, rapid innovations in the dairy industry have led to the development of specialty fluid milk beverages to cater different nutritional needs to a large consumer base in the region. These beverages include lactose-reduced and lactose-free milk, and acidophilus milk which is suited for consumers with lactose intolerance or maldigestion. Moreover, the easy availability of fluid milk in hypermarkets, supermarkets, specialty stores, and grocery stores, has also contributed to the market growth. Looking forward, IMARC Group expects the market to exhibit a stable growth during 2019-2024.
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