North America Potato Chips Market to Reach 1.4 Billion kg by 2032, Driven by the Changing Consumer Behavior

August 16, 2023 | Food & Beverages

According to the latest report by IMARC Group, titled “North America Potato Chips Market Report by Product Type (Plain, Flavored), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Food Stores, Online Stores, and Others), and Country 2024-2032,” the North America potato chips market size reached 1.2 Billion kg in 2023. Potato chips, also known as crisps in some regions, are thin slices of potato that are deep-fried or baked until they become crispy. They originated in the United States and have since grown in popularity worldwide, evolving into ubiquitous snack food with a myriad of flavors and varieties. The traditional method of making potato chips involves washing, peeling, and slicing potatoes into thin pieces. These slices are then soaked in cold water to remove excess starch and prevent discoloration. After being dried, the slices are fried in hot oil until they reach a golden-brown color, drained, and seasoned with salt. However, in large-scale manufacturing, more automated processes are used. Potato chips come in an extensive range of flavors, with companies offering everything from classic salted and sour cream & onion to more unique variations like sweet chili, wasabi, and barbecue. Regional preferences often dictate the available flavors, reflecting local culinary traditions and preferences. Potato chips are typically packaged in bags filled with nitrogen gas to prevent the chips from oxidizing and becoming stale. Despite being a snack food, they are often criticized for their high levels of sodium and fats.

North America Potato Chips Market Trends:

Changing consumer behavior represents one of the key factors driving the growth of the potato chips market across North America. North America is witnessing a rise in the 'snackification' trend, where consumers prefer smaller, more frequent meals, often in the form of snacks. This shift in eating habits is leading to an increased demand for convenient, ready-to-eat (RTE) products like potato chips. In line with this, innovation in flavor profiles is playing a significant role in driving the market growth. Companies are constantly experimenting with new and unique flavors to cater to a wide array of consumer tastes and preferences. In addition to this, manufacturers are responding to health trends by producing chips with reduced sodium, lower fat content, or organic ingredients. Such innovations help attract health-conscious consumers and expand the market. The market is also driven by the increasing home consumption of snacks as more people worked and studied from home, coupled with a surge in online grocery shopping. Companies employ strategic marketing and branding efforts to increase product visibility and consumer engagement. Celebrity endorsements, attractive packaging, and online marketing campaigns are some tactics used to stimulate product demand. Apart from this, the growth and expansion of supermarkets, hypermarkets, and online retail platforms provide easy accessibility to a variety of potato chips, which is driving sales, thus contributing to the growth of the market. With a strong economy and high disposable income, consumers in North American countries are increasingly indulging in premium and gourmet varieties of potato chips. Moreover, potato chips are popular among younger generations, including Millennials and Gen Z, who often prefer snacking over traditional meals which is creating a positive outlook for the market across the region. Looking forward, the market volume is projected to reach 1.4 Billion kg by 2032, expanding at a CAGR of 1.4% during 2024-2032.

Market Summary:

  • On the basis of the product type, the market is bifurcated into plain and flavored potato chips. Currently, plain holds the largest market share in the region.
  • Based on the distribution channel, the market has been classified into supermarkets/hypermarkets, convenience stores, specialty food stores, online stores, and others. Presently, supermarkets/hypermarkets is dominating the largest market in the region.
  • On a geographical front, the market has been segmented into the United States, and Canada. Currently, the United States holds the largest market in the region.
  • The competitive landscape of the market has also been examined with some of the key players.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units Billion Kg
Segment Coverage Product Type, Distribution Channel, Country
Countries Covered United States, Canada
Customization Scope 10% Free Customization
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North America Potato Chips Market to Reach 1.4 Billion kg by 2032, Driven by the Changing Consumer Behavior
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