According to the latest report by IMARC Group, titled "North America Potato Chips Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025," the North America potato chips market witnessed steady growth during 2014-2019. Potato chips are one of the most popular and widely consumed snacks in North America. These thinly sliced potato pieces can be served as a side dish or appetizer. Generally prepared using various ingredients, such as salt, sugar, oil, spices, cheese, colorants, seasonings and flavoring agents, they are fried or baked to resemble a yellowish-brown color and a crispy texture. These processed chips contain low moisture levels, which makes them inert toward vapor migration, microbiological spoilage, and chemical and enzymatic activities. They are then packed and sold in air-tight plastic packages that assist in maintaining the taste, texture and color of the chips while extending their shelf life.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
North America Potato Chips Market Trends:
The market is primarily driven by the increasing sales of convenient and RTE snacking options across North America. The hectic lifestyle and busy schedules of the masses have contributed to the demand for quick snacking options, including potato chips. Moreover, the growing health-consciousness among consumers has led manufacturers to launch healthier and value-added product variants in the market. These products are characterized by the reduced fat and calorie content and are fortified with natural, organic and gluten-free ingredients, which are widely gaining prominence among individuals. Furthermore, extensive research and development (R&D) activities conducted by numerous companies have led to the launch of processed potato chips with experimental flavors to expand their product portfolio and cater to a wide array of consumer preferences. The market is further driven by the expansion of the organized retail sector and the easy availability of these chips through online portals. Some of the other factors contributing to the market growth include the advancements in production facilities and the abundant availability of raw materials. On account of the aforementioned factors, the market is anticipated to exhibit steady growth during the forecast period (2020-2025).
- On the basis of the product type, the market is bifurcated into plain and flavored potato chips.
- Based on the distribution channel, the market has been classified into supermarkets/hypermarkets, convenience stores, specialty food stores, online stores, and others.
- On the geographical front, the market is segregated into the United States and Canada.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the industry.
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