The North America potato chips market exhibited stable growth during 2015-2020. Potato chips represent one of the most popular snacks, which are consumed in North America. They are prepared using thin slices of potatoes that are seasoned after being fried until crisp. At the time of frying, the sugar present in potatoes combine with amino acids and turn brown, thereby resulting in the yellowish-brown color of potato chips. In addition to this, potato chips are processed and stored in such a way that they are inert towards any microbiological spoilage, chemical and enzymatic activities. Further, they are packed and sold in air-tight plastic bags, which aid in increasing their shelf-life.
North America potato chips market is presently being driven by hectic lifestyles of the people, which is resulting in the increasing demand for convenient and ready-to-eat snacking options, such as potato chips. Moreover, several manufacturers in the region are offering a wide variety of taste, flavor and texture of chips to consumers. They are also making considerable investments in R&D activities to launch various products in the market and expand their product portfolio. Furthermore, due to the increased health consciousness among consumers, manufacturers are also launching value-added potato chips variants that are relatively healthier. This includes products with reduced fat and calorie content, fortified with healthy ingredients, and lower cholesterol. Apart from this, the well-organized retail sector has propelled the easy availability of potato chips in hypermarkets, supermarkets, and convenient stores, thereby fueling market growth. Looking forward, IMARC Group expects the North America potato chips market to continue its stable growth during 2021-2026.
IMARC Group’s latest report provides a deep insight into the North America potato chips market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America potato chips market in any manner.
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