North America Pretzel Market to Reach US$ 2.1 Billion by 2028, Bolstered by Availability of Numerous Variants

February 09, 2022

The latest report by IMARC Group, titled “North America Pretzel Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” finds that the North America pretzel market reached a value of US$ 1.7 Billion in 2022. Pretzels are dough-based, baked snacks that are usually made in the shape of a twisted knot. They are prepared with wheat flour, yeast, sugar, salt, vegetable oil, corn starch, and water. Alternatively, pretzels are also made from cassava flour, cane sugar syrup, and canola oil. Pretzels are considered a healthier snacking alternative to traditional fried snacks. They are a rich source of iron, folate, and niacin, which aids in digestion and metabolizing fats, proteins, and carbohydrates in the body. The snack is available in various flavors and seasonings, such as glazes, seeds, and nuts. Pretzels can be soft or hard and are usually consumed in between meals.

North America Pretzel Market Trends: 

The market is primarily driven by the rising demand for healthy snacking options. This is further supported by factors such as a large working population and fast-paced lifestyles, which have led to the demand for convenient and low-calorie snacks. Furthermore, the availability of innovative variants with different flavors and ingredients, including butter, honey mustard, barbecue, parmesan, and garlic, is significantly impacting the growth of the market. Manufacturers are also introducing vegan, organic, and gluten- and cholesterol-free products to meet the changing consumer requirements. The presence of frozen pretzels at various retail channels across the region is further driving the market growth. Looking forward, the market is expected to reach a value of US$ 2.1 Billion by 2028, exhibiting a CAGR of 3.9% during the forecast period (2023-2028).

Market Summary: 

  • Based on the content, the market has been segmented into salted and unsalted pretzels.
  • On the basis of the type, the market has been classified into hard and soft types.
  • The market has been categorized based on the packaging type into bags, boxes, containers, and others.
  • On the basis of the distribution channel, the market has been segregated into supermarkets and hypermarkets, convenience stores, specialist retailers, and online retailers.
  • Region-wise, the market has been divided into the United States and Canada.
  • The competitive landscape of the market has been examined, with some of the key players being Conagra Brands, Inc, Dot’s Pretzels (The Hershey Company), Frito-Lay North America, Inc (Pepsi Co), Herr Foods Inc., J&J Snack Foods Co., Mars Incorporated, Mr. Pretzels, Old Dutch Foods, Inc., Soft Pretzel Franchise Systems Inc., Snyder’s-Lance, Inc. (Campbell Soup Company), Unique Snacks and Utz Brands, Inc.


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North America Pretzel Market to Reach US$ 2.1 Billion by 2028, Bolstered by Availability of Numerous Variants
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