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The latest report by IMARC Group, titled “North America Pretzel Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the North America pretzel market reached a value of US$ 1.65 Billion in 2021. Pretzels are dough-based, baked snacks that are usually made in the shape of a twisted knot. They are prepared with wheat flour, yeast, sugar, salt, vegetable oil, corn starch, and water. Alternatively, pretzels are also made from cassava flour, cane sugar syrup, and canola oil. Pretzels are considered a healthier snacking alternative to traditional fried snacks. They are a rich source of iron, folate, and niacin, which aids in digestion and metabolizing fats, proteins, and carbohydrates in the body. The snack is available in various flavors and seasonings, such as glazes, seeds, and nuts. Pretzels can be soft or hard and are usually consumed in between meals.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
North America Pretzel Market Trends:
The market is primarily driven by the rising demand for healthy snacking options. This is further supported by factors such as a large working population and fast-paced lifestyles, which have led to the demand for convenient and low-calorie snacks. Furthermore, the availability of innovative variants with different flavors and ingredients, including butter, honey mustard, barbecue, parmesan, and garlic, is significantly impacting the growth of the market. Manufacturers are also introducing vegan, organic, and gluten- and cholesterol-free products to meet the changing consumer requirements. The presence of frozen pretzels at various retail channels across the region is further driving the market growth. Looking forward, the market is expected to reach a value of US$ 2.15 Billion by 2027, exhibiting a CAGR of 4.00% during the forecast period (2022-2027).
Market Summary:
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