Oman Online Grocery Market Size, Share, Trends and Forecast by Product Type, Business Model, Platform, Purchase Type, and Region, 2026-2034

Report Format: PDF+Excel | Report ID: SR112025A43988

Oman Online Grocery Market Overview:

The Oman online grocery market is projected to exhibit a growth rate (CAGR) of 26.98% during 2026-2034. The market is driven by expanding digital payment infrastructure and e-commerce platforms that aid in enhancing consumer convenience and government-led digital transformation initiatives aimed at strengthening the technological foundation for online commerce. Additionally, rising smartphone penetration and improved internet connectivity are fueling the Oman online grocery market share.

Report Attribute	Key Statistics
Base Year	2025
Forecast Years	2026-2034
Historical Years	2020-2025
Market Growth Rate 2026-2034	26.98%

Oman Online Grocery Market Trends:

Growing Internet Penetration and Smartphone Usage

The expansion of internet connectivity and smartphone adoption in Oman is positively influencing the market. As more individuals are utilizing high-speed mobile networks and smartphones, accessing online grocery platforms is becoming effortless and smooth. This connection allows real-time searching, purchasing, and monitoring of groceries from the convenience of home, particularly in urban areas, such as Muscat and Salalah. People are increasingly favoring the convenience of online shopping to bypass lengthy journeys to brick-and-mortar stores, conserving both time and energy. Mobile applications and websites offer extra functionalities, including tailored suggestions, electronic payment methods, and rewards programs, which improve the shopping experience. With the ongoing growth of internet access and heightened awareness about e-commerce platforms, the uptake of online grocery services is anticipated to speed up, rendering digital accessibility a key driver of the market growth in Oman.

Changing Consumer Lifestyles

Shifting lifestyles and the growing preference for convenience are driving the demand for online grocery services in Oman. Busy work schedules, dual-income households, and urban living patterns reduce the time available for traditional in-store shopping. Online platforms provide a convenient alternative, allowing people to order groceries anytime and receive doorstep delivery, saving time and effort. Additionally, these platforms offer wide product variety, enabling customers to find items that may not be readily available in local stores. This trend is further fueled by younger, tech-savvy populations who value efficiency and time management. As more Omanis are embracing modern, fast-paced lifestyles, the demand for convenient, reliable online grocery options continues to rise, making lifestyle changes a significant factor contributing to the market growth.

Increasing Disposable Incomes and Purchasing Power

Rising disposable incomes and higher purchasing power among Omanis are contributing significantly to the growth of the market. Consumers with more financial flexibility are willing to pay for convenience, premium products, and delivery services offered by online platforms. This allows e-commerce companies to offer a broader range of products, including organic, imported, and specialty items, which attract higher-end customers. The willingness to invest in quality and convenience is strengthening the market for both urban and semi-urban households. Additionally, higher income levels support repeated usage of online platforms for weekly or daily grocery needs. As income levels continue to rise, the capacity and readiness to adopt online grocery solutions are expanding, driving sustained growth of the market.

Expansion of E-commerce Portals and Logistics Infrastructure

The broadening of e-commerce channels and improvements in logistics infrastructure are fueling the Oman online grocery market growth. Retailers and startups are increasingly investing in technology-enabled platforms that allow seamless online ordering, real-time inventory updates, and digital payments. Efficient delivery networks, including cold chain logistics, ensure that perishable items, such as fruits, vegetables, and dairy products, reach consumers in optimal condition. Partnerships between grocery retailers and logistics companies have further enhanced delivery speed, reliability, and coverage across urban and suburban areas. The expansion of warehouses, fulfillment centers, and last-mile delivery options also ensures timely order fulfillment, boosting user confidence in online grocery services. As digital platforms and logistics capabilities continue to improve, they are supporting the market growth by making online grocery shopping more efficient, accessible, and dependable in Oman.

Oman Online Grocery Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on product type, business model, platform, and purchase type.

Product Type Insights:

Vegetables and Fruits
Dairy Products
Staples and Cooking Essentials
Snacks
Meat and Seafood
Others

A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.

Business Model Insights:

Pure Marketplace
Hybrid Marketplace
Others

The report has provided a detailed breakup and analysis of the market based on the business model. This includes pure marketplace, hybrid marketplace, and others.

Platform Insights:

Web-based
App-based

A detailed breakup and analysis of the market based on the platform have also been provided in the report. This includes web-based and app-based.

Purchase Type Insights:

One-time
Subscription

The report has provided a detailed breakup and analysis of the market based on the purchase type. This includes one-time and subscription.

Regional Insights:

Muscat
Dhofar
Al Batinah
Sharqiyah
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Muscat, Dhofar, Al Batinah, Sharqiyah, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Oman Online Grocery Market News:

March 2025: Talabat finalized the purchase of InstaShop for USD 32 Million from Delivery Hero, enhancing its grocery and retail offerings throughout the MENA region, including Oman. InstaShop remained an independent brand within Talabat's grocery and retail sector, improving online grocery delivery services in the marketplace.

Oman Online Grocery Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2025
Historical Period	2020-2025
Forecast Period	2026-2034
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Business Model Platform Purchase Type Region
Product Types Covered	Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat and Seafood, Others
Business Models Covered	Pure Marketplace, Hybrid Marketplace, Others
Platforms Covered	Web-based, App-based
Purchase Types Covered	One-time, Subscription
Regions Covered	Muscat, Dhofar, Al Batinah, Sharqiyah, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Oman online grocery market performed so far and how will it perform in the coming years?
What is the breakup of the Oman online grocery market on the basis of product type?
What is the breakup of the Oman online grocery market on the basis of business model?
What is the breakup of the Oman online grocery market on the basis of platform?
What is the breakup of the Oman online grocery market on the basis of purchase type?
What is the breakup of the Oman online grocery market on the basis of region?
What are the various stages in the value chain of the Oman online grocery market?
What are the key driving factors and challenges in the Oman online grocery market?
What is the structure of the Oman online grocery market and who are the key players?
What is the degree of competition in the Oman online grocery market?

Key Benefits for Stakeholders:

IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Oman online grocery market from 2020-2034.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Oman online grocery market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Oman online grocery industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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