IMARC Group’s latest report, titled “North America Online Food Delivery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” finds that the North America online food delivery market size reached US$ 29.8 Billion in 2022. Online food delivery refers to a service that allows consumers to order food from restaurants and outlets for doorstep delivery. The orders can be placed online via mobile apps or websites that provide users access to multiple restaurants based on their preferences. These online portals enable customers to create an account for hassle-free and frequent ordering, faster checkout, easier menu comparisons, and minimal human intervention. They also offer flexible payment methods, such as cash-on-delivery, net banking, credit/debit cards, and food coupons. In North America, online food delivery has gained immense popularity as it benefits both consumers and food service providers.
North America Online Food Delivery Market Trends:
The rising penetration of the internet and the surging number of smartphone users represent the primary factors driving the market in North America. Besides this, the escalating demand for ready-to-eat (RTE) foods on account of the expanding working population is another major growth-inducing factor. Additionally, there has been widespread adoption of online food delivery services amid the recent coronavirus disease (COVID-19) outbreak due to stringent lockdown regulations and social distancing norms across the North American region. In line with this, owing to busy lifestyles, rapid urbanization, and lack of domestic help, the shifting inclination toward online food delivery, especially among the young population, has augmented the demand for online food delivery options. Furthermore, several key players are adopting innovative food delivery methods, including self-driving cars, drones and robots, for enhanced convenience, safety and cost-effectiveness. Along with this, recent technological advancements, such as the integration of online food delivery platforms with the internet of things (IoT), artificial intelligence (AI), and predictive and big data analytics to offer a more personalized experience, have catalyzed the market growth. Other factors, including the rising popularity of cloud kitchens, elevating living standards, inflating consumer expenditure capacities, and availability of attractive discounts and offers on delivery platforms, are also providing a positive thrust to the market growth. Looking forward, IMARC Group expects the market value to reach US$ 64.8 Billion by 2028, growing at a CAGR of 13.7% during the forecast period (2023-2028).
- Based on the platform type, the market has been bifurcated into mobile applications and websites.
- The market has been divided based on the business model into order-focused, logistics-based, and full-service food delivery systems.
- On the basis of the payment method, the market has been classified as online and cash on delivery.
- Country-wise, the market has been segmented into the United States and Canada.
- The competitive landscape of the market has also been examined, along with the detailed profiles of the key players operating in the industry.
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