According to the latest report by IMARC Group, titled "Indian Online Grocery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the Indian online grocery market size reached US$ 6.8 Billion in 2022. Online grocery refers to various e-commerce web- or mobile-based applications that are used for purchasing food and other necessary household products over the internet. It can be either an independent online grocery retailer or a brick-and-mortar grocery store and supermarket with online ordering facilities. The online grocery offers various advantages such as convenience, ease of shopping, and access to a wide selection of products at any time of the day. Apart from this, it allows customers to pre-pay orders online and schedule the time and intervals of the home deliveries as per their requirements directly from the local department store or third-party e-retailing businesses. These platforms provide a variety of goods, including beverages, bakery, canned products, dairy, frozen foods, meat, personal care, fresh fruits and vegetables, and homecare cleaners, among others.
Indian Online Grocery Market Trends:
The flourishing e-commerce industry, backed by the penetration of smartphones and the rising proliferation of the internet due to declining data tariffs, is primarily driving the market growth in India. Besides this, the widespread adoption of online shopping among consumers in Tier-I cities and various government initiatives promoting digital literacy and the digital economy framework are creating a positive outlook for the market. Additionally, rapid urbanization, the expanding working population, inflating disposable incomes, and hectic schedules are prompting individuals to employ customizable and convenient online channels for grocery shopping, which, in turn, is favoring the market growth. Moreover, innovative advancements, such as the introduction of better voice search features and local languages over English, are presenting lucrative opportunities for the market's growth. Concurrent with this, attractive offers, including low delivery charges, fast delivery, cashback offers, and flexible return policies by online grocery stores, are fuelling the product demand in the country. Furthermore, extensive private equity (PE) and venture capital (VC) funding in the retail sector to upgrade existing systems and develop an efficient supply chain, transportation system, and inventory to meet evolving consumer needs are acting as other growth-inducing factors. Apart from this, the rising inclination of younger demographics toward convenience, changing consumer preferences for premium and organic food, new market entrants, and the intensive focus on expanding the e-commerce business are propelling the market growth. Looking forward, the market value is projected to reach US$ 37.0 Billion by 2028, expanding at a CAGR of 31.3% during 2023-2028.
- On the basis of the product type, the market is segregated into food grains, bread, bakery and dairy products, fruits and vegetables, personal care, dry and baking products, household products, beverages, meat and meat products, and others.
- Based on the payment method, the market has been bifurcated into online and cash-on-delivery.
- On the basis of the platform, the market has been divided into app- and web-based.
- On a regional basis, the market has been segmented into North, East, West, and South India.
- The competitive landscape of the market has also been examined, with some of the key players being Aaram Shop Private Limited, Amazon Retail India Pvt. Ltd, Godrej Nature's Basket, Blink Commerce Private Limited, Innovative Retail Concepts Pvt Ltd (Bigbasket), and Paytm E-Commerce Pvt. Ltd.
|Base Year of the Analysis
||Product Type, Payment Method, Platform, Region
|| North India, East India, West India, South India
||Aaram Shop Private Limited, Amazon Retail India Pvt. Ltd, Godrej Nature's Basket, Blink Commerce Private Limited, Innovative Retail Concepts Pvt Ltd (Bigbasket) and Paytm E-Commerce Pvt. Ltd.
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
30 N Gould St, Ste R
Sheridan, WY (Wyoming) 82801 USA
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800