Latin America Online Grocery Market to Grow at 10.95% During 2025-2033, Impelled by Rising Preference for Enhanced Convenience

February 06, 2025 | Technology & Media

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According to the latest report by IMARC Group, titled "Latin America Online Grocery Market Report by Product Type (Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat and Seafood, and Others), Business Model (Pure Marketplace, Hybrid Marketplace, and Others), Platform (Web-Based, App-Based), Purchase Type (One-Time, Subscription), and Region 2025-2033," the Latin America online grocery market size reached USD 3.8 Billion in 2024. Online grocery is done using various mobile applications and e-commerce websites. It involves the utilization of the internet for ordering packaged foods, fresh fruits and vegetables, dairy products, personal care and other necessary household items. It is widely adopted as a preferred alternative for conventional shopping channels owing to various features offered by these portals, including order history, saved preferences, comparison of various products and pay on delivery options. Along with this, it also offers exchange, and refund and return policies, along with discounts offers, due to which it is gaining widespread prominence among the masses. Looking forward, the market value is projected to reach USD 10.1 Billion by 2033, expanding at a CAGR of 10.95% during 2025-2033.

Latin America Online Grocery Market Trends:

The market in Latin America is primarily driven by the penetration of high-speed internet connectivity. Coupled with the increasing adoption of smartphones and rapid digitization across Latin America, there has been a considerable rise in the preference for these portals. Moreover, continuous improvements in the e-commerce infrastructure are creating a positive market outlook. The demand is further impelled by enhanced convenience offered by online grocery platforms and the advent of efficient online delivery models with flexible and contactless payment methods and the selection of delivery slots. Additionally, the rapid outbreak of coronavirus disease (COVID-19) has contributed to the popularity of online grocery services amid strict lockdown restrictions. Along with this, several key players are heavily investing in developing user-friendly interfaces and celebrity endorsements in order to expand their customer base, which is providing a boost to the market. Other factors, including rapid urbanization and the growing influence of social media among individuals, are also favorably impacting the market across Latin America.

Market Summary:

On the basis of the product type, the market has been categorized into vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.
Based on the business model, the market has been segmented into pure marketplace, hybrid marketplace and others.
On the basis of the platform, the market has been bifurcated into web- and app-based.
Based on the purchase type, the market has been segregated into one-time and subscription.
On the basis of the country, the market has been divided into Brazil, Mexico, Argentina, Colombia, Chile, Peru and others.
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: Product Type Business Model Platform Purchase Type Country
Product Types Covered	Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat and Seafood, Others
Business Models Covered	Pure Marketplace, Hybrid Marketplace, Others
Platforms Covered	Web-Based, App-Based
Purchase Types Covered	One-Time, Subscription
Countries Covered	Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Latin America Online Grocery Market to Grow at 10.95% During 2025-2033, Impelled by Rising Preference for Enhanced Convenience

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