India Online Video Platform Market to Reach US$ 190.1 Million by 2027, Catalyzed by Surging Use of Mobile Devices

December 09, 2022

IMARC Group’s latest report, titled “India Online Video Platform Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the India online video platform market size reached US$ 82.2 Million in 2021. An online video platform, or OVP, refers to a fee-based digital video hosting service that allows users to stream videos and upload self-produced content on the internet and cloud. It enables creators and publishers to perform various tasks, including transcoding and converting multiple file formats, uploading, editing, and sharing content, storage, syndication, distribution, monetization, and engagement analytics. It also helps manage seamless content delivery to the desired audience across the globe cost-effectively. In India, OVP is gaining immense popularity among users as it lets them host videos and record live broadcasting.

India Online Video Platform Market Trends:

In India, there has been a substantial increase in OVP viewership through various gadgets, such as smartphones and tablets, that employ dynamic HTML players to allow viewers to access live or pre-uploaded content according to their preferences. This, along with the surging use of mobile devices, smart TVs, and laptops, represents the primary factor driving the market growth. Moreover, the rising preference for on-demand online video streaming, especially among the younger population, is another major growth-inducing factor. In addition, due to the emergence of digital marketing, there has been widespread adoption of OVP among brands as one of the most popular advertising methods to create a market presence across the country and provide information to consumers in an interactive manner. Along with this, the increasing spending on online advertisements owing to the surging internet penetration has catalyzed market growth. Furthermore, the emerging trend of live streaming has accelerated the usage of live videos by e-commerce companies on various platforms, including Facebook, YouTube, and Instagram, to endorse their products and attract more customers. In line with this, significant improvements in video streaming due to technological advancements, such as artificial intelligence (AI), blockchain, and cloud-based video streaming solutions, have propelled market growth. Other factors, including the advent of 5G technology, rapid expansion in the e-learning industry, rising digitization, and elevating consumer income levels, are also providing a positive thrust to the market growth. Looking forward, IMARC Group expects the market value to reach US$ 190.1 Million by 2027, growing at a CAGR of 14.51% during 2022-2027.

Market Summary:

  • On the basis of the model type, the market has been classified into UGC, DIY, and SaaS models.
  • The market has been segregated based on the application into media and entertainment industry, enterprises, and others.
  • Based on the product type, the market has been bifurcated into software and services.
  • Region-wise, the market has been divided into North India, West and Central India, South India, and East India.
  • The competitive landscape of the market has also been examined, along with detailed profiles of the key players operating in the industry.
     

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

IMARC Group
30 N Gould St, Ste 
Sheridan, WY (Wyoming) 82801 USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800

India Online Video Platform Market to Reach US$ 190.1 Million by 2027, Catalyzed by Surging Use of Mobile Devices
Select Licence Type



Benefits of Customization

Personalize This Research

Triangulate with your Data

Get Data as per your Format and Definition

Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor

Any level of Personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Bayer AH

It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More