India Online Video Platform Market to Reach US$ 321.7 Million by 2032, Catalyzed by Surging Use of Mobile Devices

December 09, 2022 | Technology & Media

IMARC Group’s latest report, titled “India Online Video Platform Market Report by Model Type (UGC Model, DIY Model, SaaS Model), Application (Media & Entertainment Industry, Enterprises, and Others), Product Type (Software, Services), and Region 2024-2032,” finds that the India online video platform market size reached US$ 110.5 Million in 2023. An online video platform, or OVP, refers to a fee-based digital video hosting service that allows users to stream videos and upload self-produced content on the internet and cloud. It enables creators and publishers to perform various tasks, including transcoding and converting multiple file formats, uploading, editing, and sharing content, storage, syndication, distribution, monetization, and engagement analytics. It also helps manage seamless content delivery to the desired audience across the globe cost-effectively. In India, OVP is gaining immense popularity among users as it lets them host videos and record live broadcasting.

India Online Video Platform Market Trends:

In India, there has been a substantial increase in OVP viewership through various gadgets, such as smartphones and tablets, that employ dynamic HTML players to allow viewers to access live or pre-uploaded content according to their preferences. This, along with the surging use of mobile devices, smart TVs, and laptops, represents the primary factor driving the market growth. Moreover, the rising preference for on-demand online video streaming, especially among the younger population, is another major growth-inducing factor. In addition, due to the emergence of digital marketing, there has been widespread adoption of OVP among brands as one of the most popular advertising methods to create a market presence across the country and provide information to consumers in an interactive manner. Along with this, the increasing spending on online advertisements owing to the surging internet penetration has catalyzed market growth. Furthermore, the emerging trend of live streaming has accelerated the usage of live videos by e-commerce companies on various platforms, including Facebook, YouTube, and Instagram, to endorse their products and attract more customers. In line with this, significant improvements in video streaming due to technological advancements, such as artificial intelligence (AI), blockchain, and cloud-based video streaming solutions, have propelled market growth. Other factors, including the advent of 5G technology, rapid expansion in the e-learning industry, rising digitization, and elevating consumer income levels, are also providing a positive thrust to the market growth. Looking forward, IMARC Group expects the market value to reach US$ 321.7 Million by 2032, growing at a CAGR of 12.2% during 2024-2032.

Market Summary:

  • On the basis of the model type, the market has been classified into UGC, DIY, and SaaS models.
  • The market has been segregated based on the application into media and entertainment industry, enterprises, and others.
  • Based on the product type, the market has been bifurcated into software and services.
  • Region-wise, the market has been divided into North India, West and Central India, South India, and East India.
  • The competitive landscape of the market has also been examined, along with detailed profiles of the key players operating in the industry.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Model Type, Application, Product Type, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
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India Online Video Platform Market to Reach US$ 321.7 Million by 2032, Catalyzed by Surging Use of Mobile Devices
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