Market Overview:

The India online video platform market size reached US$ 82.2 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 190.1 Million by 2027, exhibiting a growth rate (CAGR) of 14.51% during 2022-2027.

Online video platform (OVP) is a digital solution that enables users to stream video content and upload self-produced material over the cloud or the internet. It also manages the uninterrupted delivery of content to the audience around the world. A considerable amount of OVP viewership is generated through various mobile devices, like smartphones and tablets, using dynamic HTML players that allow viewers to access live or pre-uploaded material.

In India, the rising internet penetration and increasing usage of smartphones, smart televisions, tablets and personal computers are propelling the market growth. The rapid digitization, coupled with the growing popularity of on-demand online video streaming, is also contributing to the growth of the market. Besides this, with the advent of digital marketing, OVP has become one of the most common advertising means around the country. It is extensively used by various brands to create a market presence in India while providing information to the consumers in an interactive manner. Moreover, the emerging trend of live streaming is aiding the management and delivery of video content to the targeted audience in a cost-effective way. Due to this, several e-commerce companies are utilizing live videos on platforms such as Facebook, YouTube and Instagram to endorse their products. Furthermore, the growing adoption of technologies, such as blockchain, artificial intelligence and cloud-based video streaming solutions, has helped improve video streaming, thereby providing a positive impact on the industry.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India online video platform market report, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on model type, application and product type.

Breakup by Model Type:

• UGC Model
• DIY Model
• SaaS Model
   

Breakup by Application:

• Media & Entertainment Industry
• Enterprises
• Others
   

Breakup by Product Type:

• Software
• Services
   

Breakup by Region:

• North India
• West and Central India
• South India
• East India
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the India online video platform market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India online video platform market?
• What are the key regional markets?
• What is the breakup of the market based on the model type?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the product type?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the India online video platform market and who are the key players?
• What is the degree of competition in the industry?