The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.
The India online video platform market is currently witnessing robust growth. Online video platform (OVP) is a digital solution that enables users to stream video content and upload self-produced material over the cloud or the internet. It also manages the uninterrupted delivery of content to the audience around the world. A considerable amount of OVP viewership is generated through various mobile devices, like smartphones and tablets, using dynamic HTML players that allow viewers to access live or pre-uploaded material.
In India, the rising internet penetration and increasing usage of smartphones, smart televisions, tablets and personal computers are propelling the market growth. The rapid digitization, coupled with the growing popularity of on-demand online video streaming, is also contributing to the growth of the market. Besides this, with the advent of digital marketing, OVP has become one of the most common advertising means around the country. It is extensively used by various brands to create a market presence in India while providing information to the consumers in an interactive manner. Moreover, the emerging trend of live streaming is aiding the management and delivery of video content to the targeted audience in a cost-effective way. Due to this, several e-commerce companies are utilizing live videos on platforms such as Facebook, YouTube and Instagram to endorse their products. Furthermore, the growing adoption of technologies, such as blockchain, artificial intelligence and cloud-based video streaming solutions, has helped improve video streaming, thereby providing a positive impact on the industry. Looking forward, the market is expected to continue its robust growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the India online video platform market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, model type, application and product type.
Breakup by Model Type:
Breakup by Application:
Breakup by Product Type:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
REACH OUT TO US
Call us on
( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )
Drop us an email at