According to the latest report by IMARC Group, titled “India Oral Hygiene Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the India oral hygiene market size reached US$ 1844.0 Million in 2022. Oral hygiene refers to the practice of maintaining good health and cleanliness of the mouth, teeth, and gums. It involves regular and consistent efforts to prevent dental problems such as tooth decay, gum disease, bad breath, toothache, gingivitis, periodontal disease, oral cancer, halitosis, plaque, and other oral health issues. Good oral hygiene habits include brushing teeth twice a day with fluoride toothpaste, flossing daily, and using mouthwash to kill bacteria and freshen breath. It is essential for overall health and well-being as it can help improve self-esteem, prevent tooth loss, and promote a healthy, attractive smile. Some of the standard oral care products include toothbrushes, toothpaste, breath fresheners, mouthwash, and dental floss.
India Oral Hygiene Market Trends:
The widespread prevalence of dental ailments, such as tooth decay, gum disease, bad breath, plaque, oral cancer, and gingivitis, in India due to increasing smoking and consumption of processed food products among the masses is primarily driving the oral hygiene market growth. Moreover, the implementation of favorable initiatives, such as free dental camps, by the Government of India (GoI), in collaboration with vendors and dental associations to promote awareness regarding the importance of maintaining good oral health, are acting as other growth-inducing factors. In addition to this, the increasing number of dental clinics and dentists and the availability of advanced dental treatments in the country are creating a positive outlook for the market. Furthermore, the introduction of various multifunctional products integrated with smart technologies, such as electric toothbrushes, and extensive investments in advertising and promotional campaigns by leading market players are fuelling the sales of oral care products in the country. Other factors, such as rising population, rapid urbanization, changing lifestyles, inflating disposable incomes of individuals, and easy product availability through numerous online and offline retail channels, are presenting remunerative growth opportunities for the market. Looking forward, the market value is projected to reach US$ 2,586.3 Million by 2028, expanding at a CAGR of 5.3 % during 2023-2028.
- On the basis of the product, the market has been segregated into toothpaste, toothbrushes & accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others.
- Based on the distribution channel, the market is categorized into supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.
- On the basis of the application, the market has been classified into adults, kids, and infants.
- On a regional basis, the market has been segmented into North, West and Central, South, and East India.
- The competitive landscape of the industry has also been examined, covering the competitive structure and key player profiles.
|Base Year of the Analysis
||Product, Distribution Channel, Application, Region
||North India, West and Central India, South India, East India
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