Organic Food and Beverages Market

Market Overview:

The global organic food and beverages market size reached USD 331.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 917.8 Billion by 2033, exhibiting a growth rate (CAGR) of 12% during 2025-2033. North America currently dominates the market in 2024. The growing health consciousness among individuals, favorable government initiatives, and increasing awareness about consuming non-GMO products represent some of the key factors driving the market.

Market Size & Forecasts:

• Organic food and beverages market was valued at USD 331.4 Billion in 2024.
• The market is projected to reach USD 917.8 Billion by 2033, at a CAGR of 12% from 2025-2033.

Dominant Segments:

• Product Type: Organic food (organic fruit and vegetables, organic meat, fish and poultry, organic dairy products, organic frozen and processed foods, and others) dominates the market since it includes essential daily items like fruits, vegetables, grains, and dairy, which are consumed regularly, making them more in demand than beverages and driving consistent consumer preferences for healthier meal ingredients.
• Distribution Channel: Offline holds the largest market share because people prefer physically inspecting products, trust established retail outlets, and benefit from in-store promotions, personalized service, and immediate availability, making supermarkets, hypermarkets, and specialty stores popular choices for organic shopping.
• Region: North America leads the organic food and beverages market due to high health awareness, strong purchasing power, established organic farming practices, widespread retail availability, and supportive regulations that encourage production, certification, and consumption of organic products across the region.

Key Players:

• The leading companies in organic food and beverages market include Amy's Kitchen Inc., Belvoir Fruit Farms Ltd., Danone S.A., Dole Food Company, Inc, Eden Foods Inc., General Mills Inc., Organic Valley, SunOpta Inc., The Hain Celestial Group Inc., The Kroger Company, United Natural Foods Inc., etc.

Key Drivers of Market Growth:

• Popularity of Plant-Based Diets: People are seeking natural, chemical-free alternatives like organic meat substitutes, dairy-free options, and plant proteins to align with their ethical and environmental preferences.
• Rising Trend of Home cooking: Individuals are looking for high-quality, natural ingredients for healthier meals, leading to increased demand for organic grains, dairy, and pantry staples in everyday cooking routines. 
• Growing Health and Wellness Awareness: People prefer clean, natural products free from chemicals and additives to support better nutrition, prevent chronic diseases, and maintain a healthier lifestyle.
• Expansion of Distribution Channels: Products are becoming widely available in supermarkets, hypermarkets, online platforms, and subscription services, making it easier for people to access and regularly purchase organic items in their daily shopping routines. 
• Government Support and Certifications: Government policies aid in building user trust, ensuring product authenticity, and encouraging farmers and producers to adopt organic practices through subsidies, standards, and labeling that promote safer and more sustainable food choices.

Future Outlook:

• Strong Growth Outlook: The organic food and beverages market is expected to see sustained expansion, fueled by rising health awareness, clean-label demand, sustainability concerns, plant-based diets, and wider product availability across both offline and online retail channels. 
• Market Evolution: The market is anticipated to evolve from niche health stores to mainstream retail, driven by rising user awareness, improved certification standards, expanded distribution, and increasing demand for clean, natural, and sustainable items across diverse demographic and lifestyle segments.

Organic food and beverages comprise numerous food products, such as fruit and vegetables, organic meat, fish and poultry, dairy products, frozen and processed foods, juices, dairy, coffee, and tea, which are produced through organic farming methods. These food and beverages do not include any artificial fertilizers, synthetic pesticides, antibiotics or growth hormones, genetically modified organisms (GMOs), and radiation technology to improve or grow crop harvests. They may provide more nutrients, such as antioxidants, vitamins, zinc, magnesium, and iron, as compared to chemically produced food and beverages. They assist in improving soil quality, conservation of groundwater, and providing a healthy place for farm animals. They aid in enhancing the immune system and fight various diseases among individuals. Besides this, they are beneficial for the environment, as they reduce chemical runoff and pollution of soils and watersheds. As they are a safe and healthy food option, the demand for organic food and beverages is increasing across the globe.

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Organic Food and Beverages Market Trends:

Increasing demand from urban population

Rising urban population is driving the demand for organic food and beverages. According to SBI Research, India's urban population, which was 31.1% of the total in the 2011 Census, is projected to grow to 35-37% in the 2024 Census, reflecting a swiftly urbanizing nation. Urban people are becoming aware about the advantages of organic products, including the absence of harmful chemicals and artificial ingredients. With higher disposable incomes and access to information, they are more willing to invest in premium, clean-label food and beverages. Urban lifestyles also come with greater exposure to wellness trends, influencing people to employ healthier eating habits. As cities continue to grow and wellness awareness is increasing among urban consumers, the demand for organic products is strengthening, supporting steady growth of the market.

Rising social media influence

Increasing social media influence is positively influencing the market. Influencers, nutritionists, and wellness bloggers regularly share content highlighting the benefits of organic products, such as being free from chemicals and artificial additives. These messages reach wide audiences and help educate people about the value of organic eating. Visual platforms showcase attractive organic meals, product reviews, and clean eating routines, making organic living more appealing and aspirational. As people are following trends and recommendations from trusted online personalities, they are becoming more inclined to try and adopt organic products in their daily diets. Social media also enables brands to connect directly with target audiences, build trust, and promote new organic offerings. The growing number of social media users is significantly boosting visibility and consumption of organic food and beverages. A comprehensive analysis conducted by the Kepios team indicated that there were 5.31 Billion social media users globally at the beginning of April 2025, representing 64.7% of the worldwide population.

Growth of the organic baby food segment

With increasing infant population and high awareness, parents are becoming more conscious about the quality of food given to young children and prefer products free from synthetic pesticides, preservatives, and artificial colors. According to preliminary data from the Centers for Disease Control and Prevention (CDC), the US saw a rise in births in 2024, totaling approximately 3.6 Million. Organic baby food is perceived as healthier and gentler on developing digestive systems, making it a preferred choice among health-focused families. This growing awareness is encouraging brands to expand their organic offerings with a variety of cereals, purees, snacks, and formula. The segment benefits from strong trust in certified organic labels, along with increasing recommendations from pediatricians and healthcare professionals.

Key Growth Drivers of Organic Food and Beverages Market:

Expansion of distribution channels

The broadening of distribution channels is positively influencing the market. As organic options are moving beyond niche and specialty stores, they are becoming available in everyday shopping locations like supermarkets, hypermarkets, and convenience stores. People are able to find organic items during routine grocery trips, increasing the chances of regular purchases. Online retailers and e-commerce platforms also play a major role by offering a wide variety of organic options with home delivery, while subscription box services provide curated organic goods directly to consumers. This wider presence is improving visibility and convenience, encouraging both first-time and repeat buyers. As availability is spreading across multiple channels, people are developing greater trust and familiarity with organic products.

Growing health and wellness awareness

People are increasingly choosing food items that support long-term health and help prevent lifestyle-related illnesses. This shift is driving strong demand for organic products, which are viewed as safer and healthier due to the lack of synthetic pesticides, artificial additives, herbicides, and genetically modified organisms (GMOs). With rising concerns about chronic conditions like obesity, diabetes, and heart disease, many individuals are turning to organic options in hopes of reducing health risks. Clean eating is becoming a priority, and organic food fits that preference. The desire for natural, wholesome ingredients that promote better physical and mental health is strengthening the appeal of organic items. As this awareness continues to increase across all age groups, especially among young and health-conscious individuals, the organic food and beverages market is seeing steady and sustained growth.

Popularity of plant-based diets

The growing trend of plant-based diets is offering a favorable market outlook. This shift is catalyzing the demand for organic plant-based products, such as dairy alternatives and protein sources, which align with clean eating and natural ingredient preferences. People choosing plant-based diets often prioritize products that are free from synthetic chemicals, GMOs, and artificial additives, making organic options especially appealing. As awareness about sustainability and personal health is rising, plant-oriented organic food items are becoming a natural choice for conscious consumers. This trend is not only expanding the variety of organic offerings but also attracting a wider demographic, including flexitarians and health-focused individuals. As plant-based living is becoming more mainstream, the demand for high-quality organic food and beverages continues to grow across the retail and foodservice sectors.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global organic food and beverages market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Organic Food
  • Organic Fruit and Vegetables
  • Organic Meat, Fish and Poultry
  • Organic Dairy Products
  • Organic Frozen and Processed Foods
  • Others
• Organic Beverages
  • Fruit and Vegetable Juices
  • Dairy
  • Coffee
  • Tea
  • Others

The report has provided a detailed breakup and analysis of the organic food and beverages market based on the product type. This includes organic food (organic fruit and vegetables, organic meat, fish and poultry, organic dairy products, organic frozen and processed foods, and others) and organic beverages (fruit and vegetable juices, dairy, coffee, tea, and others). According to the report, organic food (organic fruit and vegetables, organic meat, fish and poultry, organic dairy products, organic frozen and processed foods, and others) represented the largest segment.

Distribution Channel Insights:

• Offline
• Online

A detailed breakup and analysis of the organic food and beverages market based on the distribution channel has also been provided in the report. This includes offline and online. According to the report, offline accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for organic food and beverages. Some of the factors driving the North America organic food and beverages market included the growing consumer awareness, rising adoption of non-engineered products, increasing preference for eco-friendly food items, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global organic food and beverages market. Detailed profiles of all major companies have also been provided. Some of the companies covered include:

• Amy's Kitchen Inc.
• Belvoir Fruit Farms Ltd.
• Danone S.A.
• Dole Food Company, Inc
• Eden Foods Inc.
• General Mills Inc.
• Organic Valley
• SunOpta Inc.
• The Hain Celestial Group Inc.
• The Kroger Company
• United Natural Foods Inc.

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Organic Food and Beverages Market News:

• May 2025: Tata Consumer revealed plans to enhance its Ching’s Secret range with a new series of Korean noodles and persist in expanding specialized teas and items within its Organic India portfolio. In drinks, the focus was on inexpensive functional beverages that could meet a particular demand and attract a broader range of customers.
• April 2025: Walmart introduced Glen Powell's line of organic food items. It offered a new range of organic condiments, which were devoid of high-fructose corn syrup, artificial colors, and other additives. The selection featured classic ketchup, mayonnaise, mustard, and barbecue sauce along with variations like Hot Honey Ketchup and Hot Honey BBQ Sauce.
• April 2025: Suja Organic, a brand of organic cold-pressed juices, unveiled Sunrise Greens, the latest organic juice in the functional beverage lineup that tasted unlike green juice. Packed with advantages, it blended a hint of sweetness and a generous amount of greens to begin the day on a healthy note.
• March 2025: Natural Products Expo West, the large assembly of the natural and organic CPG and retail sector, brought together over 60,000 industry experts in Anaheim, California. Just Ice Tea, the organic and Fair Trade certified tea brand, launched three new flavors that would enhance the development of its range of bottled and canned teas. One of the items was ‘Orange Mango Herbal Fusion’, which combined organic red and green rooibos tea with ashwagandha, orange peel, and organic mango concentrate for a refreshing, mildly sweetened, and caffeine-free drink.
• February 2025: Sharjah Agriculture and Livestock Production (Ektifa)’s dairy brand Meliha added a laban drink to its offerings, responding to the increasing demand for organic products in the UAE. The initiative illustrated an increasing dedication from the UAE to encourage nutritious living and the ethos of safe and healthy food.
• September 2024: Nature’s Path, the top organic breakfast and snack food brand in North America, revealed the debut of its ‘Regenerative Organic Certified (ROC) Flavored Oatmeal’ line in two exceptional flavors: Berries and Cream and Dark Chocolate and Cocoa. The product featured premium, regenerative organic components paired with delightful, appealing tastes for a convenient breakfast.

Report Coverage:

Key Questions Answered in This Report:

• How has the global organic food and beverages market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global organic food and beverages market?
• What is the impact of each driver, restraint, and opportunity on the global organic food and beverages market?
• What are the key regional markets?
• Which countries represent the most attractive organic food and beverages market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the organic food and beverages market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the organic food and beverages market?
• What is the competitive structure of the global organic food and beverages market?
• Who are the key players/companies in the global organic food and beverages market?
   

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the organic food and beverages market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global organic food and beverages market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the organic food and beverages industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.