Outdoor Heating Market

Market Overview:

The global outdoor heating market size reached US$ 1.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 2.2 Billion by 2032, exhibiting a growth rate (CAGR) of 5.04% during 2024-2032. The rising trend of outdoor dining and events, the bolstering growth of the hospitality and catering sectors, and ongoing technological advancements and product innovations are some of the major factors propelling the market.

Outdoor heating are various devices or systems designed to provide heat and warmth in outdoor spaces. It is usually used in residential, commercial, and public settings such as patios, gardens, restaurants, and outdoor event venues. There are several types of outdoor heating options available, including patio heaters, fire pits, fireplaces, and outdoor radiant heaters. Outdoor heating enables extended use of outdoor spaces, enhancing comfort and allowing individuals to entertain, dine, or relax outdoors year-round. It promotes a welcoming atmosphere for social gatherings and outdoor activities.

The changing lifestyles and the increasing focus on outdoor living have created a demand for comfortable and enjoyable outdoor spaces, even in colder seasons, which is primarily fueling the demand for outdoor heating. Besides this, the emerging trends and popularity of outdoor activities, such as dining, socializing, or relaxing, are supporting the market growth. Moreover, the bolstering growth of the hospitality industry plays a significant role in strengthening the market growth as a growing number of restaurants, cafes, hotels, and event venues are utilizing outdoor heating to provide year-round outdoor dining experiences. This, in turn, helps them attract more customers and enhance their revenue potential, thus creating a positive outlook for market expansion. In addition to this, due to escalating awareness of the benefits of outdoor spaces on mental and physical well-being, consumers are adopting heating solutions to connect with nature and enjoy outdoor environments, which is favoring the market growth. Furthermore, ongoing advancements in technology have led to the development of more energy-efficient and eco-friendly outdoor heating options, which is acting as a significant factor contributing to the market growth.

Outdoor Heating Market Trends/Drivers:

Changing climate patterns and seasonal shifts

One of the primary drivers of the outdoor heating market is the changing climate patterns and seasonal shifts experienced worldwide. As winters become colder and longer, there is an increasing demand for outdoor heating solutions to allow people to continue enjoying outdoor spaces during these times. In addition to this, the increasing consumer desire to extend the usability of outdoor areas throughout the year drives the need for efficient and effective outdoor heating products, thus creating a positive outlook for market expansion. Moreover, the widespread product adoption across various businesses and commercial establishments to create a comfortable environment for individuals to socialize, dine, or relax outdoors, even in colder climates, is presenting lucrative opportunities for the market. Furthermore, the surging demand for energy-efficient, eco-friendly, and easy-to-use electric-fueled heaters is acting as another significant growth-inducing factor.

Growing trend of outdoor living and entertaining

Another significant factor driving the global outdoor heating market is the rising popularity of outdoor living and entertainment. There has been a rise in consumer preferences for creating functional and inviting outdoor living spaces, such as patios, gardens, and outdoor entertainment areas. In addition to this, an expanding number of consumers are now seeking to extend their indoor lifestyle to the outdoors, creating seamless transitions between indoor and outdoor spaces. This trend has led to a surge in demand for outdoor heating solutions to ensure optimal comfort and warmth, creating cozy and inviting atmospheres for outdoor gatherings, dining experiences, or relaxation. Moreover, the expanding availability of various outdoor heating solutions, such as patio heaters, fire pits, and outdoor fireplaces, are contributing to the market growth.

Rising demand from the hospitality and commercial sectors

The increasing demand for outdoor heating solutions from the hospitality and commercial sectors represents one of the main factors driving the market growth. Moreover, the expanding establishment of hotels, resorts, restaurants, cafes, and event venues is presenting remunerative growth opportunities for the market. In addition to this, the surging incorporation of outdoor seating areas has become a popular trend in the hospitality industry for attracting and accommodating guests, especially for al fresco dining experiences. To provide optimal comfort and extend the usability of these outdoor spaces, businesses in the hospitality and commercial sectors are investing in outdoor heating systems. Furthermore, the rising development of various outdoor entertainment venues, such as stadiums, amphitheaters, and music festivals, require effective outdoor heating systems to ensure the comfort of the attendees during colder months or evenings, which is aiding in market expansion.

Outdoor Heating Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global outdoor heating market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, fuel type, distribution channel, and application.

Breakup by Product Type:

• Freestanding
• Tabletop
• Wall Mounted and Hanging
   

The report has provided a detailed breakup and analysis of the outdoor heating market based on the product type. This includes freestanding, tabletop, and wall mounted and hanging.

The rising popularity of freestanding outdoor heating devices, such as patio heaters and fire pits, due to their versatility and convenience, is presenting remunerative growth opportunities for the market. Concurrent with this, the increasing product utilization to enhance the aesthetics and visual appeal of outdoor ambiance is creating a favorable outlook for the market. Moreover, the increasing demand for compact and space-efficient tabletop heaters for smaller outdoor spaces or when a portable heat source is required is propelling the market forward.

Breakup by Fuel Type:

• Electric
• Gas/Propane
• Others
   

Gas/propane hold a larger share in outdoor heating market

A detailed breakup and analysis of the outdoor heating market based on the fuel type has also been provided in the report. This includes electric, gas/propane, and others. According to the report, gas/propane accounted for the largest market share.

The rising awareness about the convenience, ease of use, efficiency, performance, portability, and flexibility associated with electric and gas/propane-based outdoor heating solutions have been major drivers of their market growth. Additionally, the rising demand for durable outdoor heating solutions that can withstand exposure to elements, such as rain, wind, and temperature fluctuations, is positively impacting the market growth. Moreover, the escalating need for cleaner and more eco-friendly outdoor heating options, such as electric heaters, as they produce zero emissions during operation among environmentally conscious consumers, is acting as a significant growth-inducing factor. 

Breakup by Distribution Channel:

• Direct Sale
• Indirect Sale
   

The report has provided a detailed breakup and analysis of the outdoor heating market based on the distribution channel. This includes direct sale and indirect sale.

Changing weather patterns, including colder winters and unpredictable climates, have led to the need for reliable outdoor heating solutions. Besides this, the proliferation of e-commerce platforms has made it convenient for consumers to access a wide variety of outdoor heating products and compare prices, which is contributing to the market growth. Moreover, the inflating disposable income of consumers has increased spending on outdoor leisure activities and home improvement, which, in turn, is creating a positive outlook for market expansion.

Breakup by Application:

• Catering and Hospitality
• Commercial and Industrial Space Heating
• Residential Outdoors
• Indoor Agriculture/Livestock Brooder
   

A detailed breakup and analysis of the outdoor heating market based on the application has also been provided in the report. This includes catering and hospitality, commercial and industrial space heating, residential outdoors, and indoor agriculture/livestock brooder.

The significant expansion of the catering and hospitality industry is contributing to the market growth, with an increasing number of restaurants, cafes, hotels, and event venues utilizing outdoor heating solutions to extend their seating capacity. Moreover, the widespread product adoption across commercial and industrial spaces, such as offices, campuses, shopping malls, public areas, warehouses, and factories, to provide warmth and comfort for employees, customers, and visitors is strengthening the market growth. Apart from this, outdoor heating is vital in indoor agriculture and livestock farming for indoor crop cultivation, providing optimal temperature conditions for plant growth, which is further aiding in market expansion.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance in the market, accounting for the largest outdoor heating market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

North America experiences significant seasonal variations, with cold and long winters. The consumer desire to extend the usability of outdoor spaces throughout the year impels the demand for outdoor heating products. In addition to this, the emerging trend of outdoor living culture in North America, with homeowners and businesses investing in creating functional and inviting outdoor spaces, is aiding in market expansion. Moreover, the bolstering growth of the hospitality industry, wherein outdoor heating is highly incorporated, is presenting remunerative opportunities for the market growth.

Apart from this, Europeans have a strong culture of outdoor dining and socializing, which is propelling the demand for outdoor heating solutions. In addition to this, Europe has stringent energy efficiency standards and regulations, creating a demand for energy-efficient electric heaters or low-emission gas heaters to align with the region's sustainability goals.

Competitive Landscape:

The global outdoor heating market has a competitive landscape characterized by the presence of several key players competing for market share. The competition is driven by factors such as product innovations, pricing strategies, distribution networks, and brand reputation. Moreover, the market is dominated by established players, including manufacturers, distributors, and retailers, who offer a wide range of outdoor heating products. These companies are constantly developing technologically advanced outdoor heating solutions with features like energy efficiency, enhanced safety features, remote control functionality, and smart integration capabilities to differentiate themselves. Apart from this, price competitiveness plays a significant role in the outdoor heating market. Companies employ various pricing strategies, including offering competitive prices, discounts, promotions, and bundle packages to attract customers.

The report has provided a comprehensive analysis of the competitive landscape in the global outdoor heating market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• AZ Patio Heaters LLC
• Balkene Home
• Bromic Group
• Inforesight Consumer Products Inc.
• Lava Heat Italia
• Lynx Grills Inc. (Middleby Corporation)
• Napoleon
• Patio Comfort (AEI Corporation)
• Schwank GmbH
• Sunheat International
• Tansun Limited

Outdoor Heating Market Report Scope:

Key Questions Answered in This Report:

• How has the global outdoor heating market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global outdoor heating market?
• What is the impact of each driver, restraint, and opportunity on the global outdoor heating market?
• What are the key regional markets?
• Which countries represent the most attractive outdoor heating market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the outdoor heating market?
• What is the breakup of the market based on the fuel type?
• Which is the most attractive fuel type in the outdoor heating market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the outdoor heating market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the outdoor heating market?
• What is the competitive structure of the global outdoor heating market?
• Who are the key players/companies in the global outdoor heating market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the outdoor heating market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global outdoor heating market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the outdoor heating industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.