The global packaged salad market exhibited moderate growth during 2015-2020. Packaged salad refers to a pre-packaged and ready-to-eat food product made with a mixture of raw or cooked fruits and vegetables. It is usually seasoned with oil, vinegar, dressings, and sometimes accompanied by meat, fish, or other ingredients. Packaged salad is a rich source of fiber and other nutrients such as vitamin A and C, beta-carotene, calcium, folate and phytonutrients. With rapid urbanization, busy lifestyles and increasing working population, there has been a rise in the demand for packaged and ready-to-eat salads as they save time and effort required for collecting various ingredients, cleaning, chopping, and preparing vegetables. The packaging also acts as a barrier for protecting the food from outside influences and maintaining the freshness and taste of the product.
The global packaged salad market is primarily driven by the various health benefits offered by green salads, which help maintain weight, strengthen bones and muscles, reduce the risk of heart diseases, and improve skin tone. Besides this, health-conscious consumers are also becoming inclined toward consuming packaged salads as they are cholesterol-free and have low fat, calorie and sodium content. The growing influence of social media has also encouraged individuals to achieve a toned and fit body, thus shifting toward healthy food products. Along with this, the rising number of foodservice outlets has prompted consumers to order packaged food, like salads, through online platforms. Furthermore, the introduction of new ingredients in packaged salads, including kale, spinach, beet greens, watercress, cottage cheese, and yogurt, is also catalyzing the market growth. Looking forward, IMARC Group expects the global packaged salad market to grow at a CAGR of around 6% during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the global packaged salad market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, product, processing and distribution channel.
Breakup by Product:
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The competitive landscape of the industry has also been examined along with the profiles of the key players being Bonduelle, Brightfarms Inc., Dole Food Company Inc., Earthbound Farm (Taylor Fresh Foods Inc.), Eat Smart, Fresh Express (Chiquita Brands International), Gotham Greens, Mann Packing Co. Inc. (Fresh Del Monte Produce Incorporated), Misionero, United Salad Co. and Zina's Salads Inc.
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