Packaged Sunflower Seeds Market

Packaged Sunflower Seeds Market Overview:

The global packaged sunflower seeds market size is expected to exhibit a growth rate (CAGR) of 6.14% during 2024-2032. The increasing demand for vegetable oil for various cooking purposes, rising consumption of healthy food products due to the awareness about maintaining a healthy body, and wide availability via diverse distribution channels are some of the major factors impelling the market growth.

Packaged Sunflower Seeds Market Analysis:

• Major Market Drivers: There is an increase in the focus on vegan food products. This, coupled with changing eating habits of individuals is offering a positive packaged sunflower seeds market outlook.
• Key Market Trends: The escalating demand for vegetable oil and rising consumption of healthy food products are stimulating the market growth.
• Geographical Trends: Europe holds the biggest market share owing to its ideal climatic conditions for sunflower cultivation. Nonetheless, North America maintains a strong presence in the market, driven by the increasing health and wellness trends.
• Competitive Landscape: Some of the major market players in the packaged sunflower seeds industry are Chinook Seedery, Conagra Foodservice Inc., Dakota Style, Frito-Lay North America Inc. (PepsiCo), GIANT Snacks Inc., KENKKO CORPORATION, RealFoodSource Ltd, Sincerely Nuts, The Kraft Heinz Company, Waymouth Farms Inc., among many others.
• Challenges and Opportunities: Environmental sustainability concerns represent key challenges in the market. Nonetheless, the introduction of innovative packaging solutions to preserve products for a longer time is offering recent market opportunities.

Packaged Sunflower Seeds Market Trends:

Rising Demand for Vegetable Oil

The increasing need for vegetable oil for various purposes is catalyzing the packaged sunflower seeds market demand. People are adopting sunflower seeds-based vegetable oil as it benefits in preventing heart disease among individuals. They are preferring food products that offer additional health benefits and prevent various diseases. Sunflower oil has antioxidants, anti-inflammatory, and anti-fungal properties. It can be used for high blood pressure, eczema, dry mouth, dry skin, and many other conditions. It can also prevent chronic inflammatory diseases, such as rheumatoid arthritis, osteoarthritis, and bronchial asthma among individuals. According to the IMARC Group, the sunflower oil market is anticipated to exhibit a growth rate (CAGR) of 7% during 2024-2032 in India.

Increasing Consumption of Healthy Food Products

There is a rise in the consumption of healthy food products among health-conscious consumers. People are becoming aware about the benefits of maintaining a healthy body, thereby adopting food products like sunflower seeds that provide enhanced health benefits. Sunflower seeds are a rich source of vitamin E and selenium that serves as antioxidants and protect the body against free radical damage. They help in lowering blood pressure, cholesterol, and blood sugar levels among individuals. They also contain omega-3 fatty acids, which play a crucial role in brain development and function. They protect the brain cells and neurons from oxidative damage, prevent cognitive decline, and improve memory and concentration. In addition, there is an increase in the demand for ready-to-eat (RTE) healthy snack options like sunflower seeds among individuals with busy lifestyles. The global RTE food market reached US$ 181.5 Billion in 2023 as claimed by the IMARC Group.

Wide Availability from Diverse Distribution Channels

The wide availability of sunflower seeds via several distribution channels, such as supermarkets, hypermarkets, and convenience and online stores, across the globe is bolstering the packaged sunflower seeds market growth. These distribution channels are making sunflower seeds more accessible to a broader consumer base. People are preferring to buy these products via online channels due to their enhanced convenience, home delivery solutions, and access to a wide array of products in one place. E-commerce platforms also provide various cashbacks, discounts, and schemes to attract more individuals. As per Forbes, the global e-commerce market is projected to hit around US$ 7.9 Trillion by 2027.

Packaged Sunflower Seeds Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with market forecast at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

• Plain
• Salted
• Ranch Flavored
• BBQ Flavored
• Dill Pickle Flavored
• Other Flavored
   

Salted accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes plain, salted, ranch flavored, BBQ flavored, dill pickle flavored, and other flavored. According to the report, salted represented the largest segment.

Salted sunflower seeds have vitamin E, magnesium, selenium, and copper. They provide a quick energy boost, which makes them an ideal choice for active individuals. They are suitable for individuals with diverse preferences due to their minimal salty and classic taste. They can be enjoyed on their own as a snack or can be used as a topping for salads, yogurt, oatmeal, or baked goods. They add a crunchy texture and nutty flavor to numerous dishes while enhancing their flavor. Furthermore, companies in this industry are introducing various products offering to cater to the diverse needs and taste preferences of individuals. On 22 September 2022, Galil Brands launched a new product line of ultra-premium sunflower seeds under the new Sunnys brand. Initially, the company launched salted and no-salt varieties that offer a delicious flavor. The seeds are gluten-free, vegan, non-genetically modified organism (GMO), keto-friendly, Kosher, and have no added preservatives. Moreover, these products feature an eye-catching design, and seeds are vacuum-packed in a stay-fresh stand-up pouch with a resealable zipper that is suitable for consumption on-the-go.

Breakup by Distribution Channel:

• Offline
• Online
   

Offline holds the largest share of the industry

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online. According to the report, offline accounted for the largest market share.

Offline distribution channels comprise supermarkets, hypermarkets, and specialty and convenience stores. These stores provide enhanced convenience to consumers by providing products in one place. Offline stores allow brands to reach audiences directly in person rather than only through screens. These stores have salespersons who provide a unique opportunity for businesses to engage with individuals in a physical environment and recommend suitable products through their guidance and expertise. Raydiant states that 47% of respondents mentioned that they spent more than 51% of their shopping budget in physical locations in 2021.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe leads the market, accounting for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for packaged sunflower seeds.

There is an increase in the demand for sunflower seeds in Europe as the region has ideal climatic conditions for sunflower cultivation. In addition, the escalating demand for sunflower seeds as a nutritious snack food product among individuals, along with the rising focus on sunflower farming among farmers, is contributing to the market. Besides this, companies in the region are investing in capacity expansion that assists in increasing packaged sunflower seeds market revenue. For instance, Corteva Agriscience completed an additional €14 Million investment in the Afumati production facility in Romania on 6 May 2022. This investment allows the company to meet growing domestic and international demand from farmers for high-quality sunflower seeds. In addition, the Afumati seed production facility, located 12km east of the Romanian capital Bucharest, is one of the most modern Corteva production facilities in the world and the largest seed processing station in Romania. It produces advanced corn and sunflower Pioneer® seeds for individuals all over Europe that aid in improving packaged sunflower seeds market price.

Competitive Landscape:

• The packaged sunflower seeds market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Top companies in the industry include Chinook Seedery, Conagra Foodservice Inc., Dakota Style, Frito-Lay North America Inc. (PepsiCo), GIANT Snacks Inc., KENKKO CORPORATION, RealFoodSource Ltd, Sincerely Nuts, The Kraft Heinz Company, Waymouth Farms Inc.
• Key players in the market are engaging in partnerships, collaborations, and mergers and acquisitions (M&A) that benefit in enhancing the packaged sunflower seeds market value. For instance, Pacific Avenue Capital Partners, a Los Angeles-based private investment firm, acquired Sunrich Products, the sunflower and roasted snack division of SunOpta on 18 October 2022. The acquisition includes three processing facilities in the upper Midwest, hybrid seed development activities, a collaborative program with independent sunflower growers, and relationships with an extensive set of individuals in the food ingredients, snack food, and birdseed markets.

Recent Developments:

• 26 October 2022: Chinook Seedery launched the newest flavor ‘lemon pepper’ to the company's existing lineup of flavored sunflower seeds. Done in collaboration with MLB star and Chinook Seedery investor Bobby Witt Jr., Lemon Pepper is the latest addition to an existing portfolio of unique and award-winning flavors.
• 25 January 2023: Conagra Brands, Inc. introduced a tasty collection of sweet treats, breakfast mixes, and flavored seeds across top brands, such as Snack Pack, Duncan Hines, Mrs. Butterworth's and DAVID Seeds. Moreover, DAVID® Seeds partnered with another category leader, Frank's RedHot®, on the DAVID Frank's RedHot jumbo sunflower seeds.

Market Report Scope:

Key Questions Answered in This Report:

• How has the global packaged sunflower seeds market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global packaged sunflower seeds market?
• What is the impact of each driver, restraint, and opportunity on the global packaged sunflower seeds market?
• What are the key regional markets?
• Which countries represent the most attractive packaged sunflower seeds market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the packaged sunflower seeds market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the packaged sunflower seeds market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global packaged sunflower seeds market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, packaged sunflower seeds market forecasts, and dynamics of the market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global packaged sunflower seeds market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the packaged sunflower seeds industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.