Pet Toys Market Size

Market Overview:

The global pet toys market size reached USD 3.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.3 Billion by 2033 exhibiting a growth rate (CAGR) of 6.12% during 2025-2033. The growing pet ownership, growing focus on pet health and well-being, rising trend of humanization of pets, busy lifestyles, innovative product range, and increasing disposable income levels represent some of the key factors driving the market.

Pet toys are designed for animals, primarily cats and dogs, to engage in play and entertainment. These toys provide pets with physical exercise, mental stimulation, and emotional enrichment. They are available in a wide range of shapes, sizes, textures, and functionalities to cater to different pet preferences and play styles. Pet toys are essential for promoting an active lifestyle and preventing pet boredom. Interactive toys, such as puzzle feeders or laser pointers, engage cats' curiosity and help prevent obesity and behavioral issues caused by inactivity. Soft plush toys provide companionship for pets, particularly when they are left alone or during periods of anxiety. These toys can be cuddled, carried around, or used by pets as a source of comfort during sleep. Pet toys also offer emotional support and comfort and serve as a diversion for pets, redirecting their attention away from destructive behaviors like chewing furniture or excessive scratching. By providing appropriate toys, pet owners can help protect their belongings and promote positive behaviors.

Pet Toys Market Trends:

One of the primary factors driving the market is the increasing number of pet owners globally. Additionally, pet owners are increasingly concerned about overall health and well-being of their pets. They recognize the importance of providing physical exercise and mental stimulation to maintain their pets' overall health. Pet toys play a crucial role in achieving these objectives by encouraging play, exercise, and mental engagement. Other than this, the rising trend of pet humanization has led to a shift in pet owners' perspectives and behaviors. Pets are now considered part of the family, and pet owners are willing to provide toys that mimic human interaction, offer comfort, and meet the psychological and emotional needs of their pets. Besides this, modern lifestyles, characterized by busy schedules and long working hours, often have in limited time for pet owners to engage actively with their pets. As a result, pet toys are increasingly adopted as companions and sources of entertainment for pets, allowing them to stay engaged and entertained even in the absence of their owners. In line with this, the rising penetration of social media platforms and increasing influence of pet influencers have contributed to the popularity of pet toys. Moreover, rising disposable incomes, particularly in developing economies, have allowed pet owners to allocate a higher budget for pet-related expenses. This includes purchasing high-quality toys that offer durability, safety, and enhanced play experiences for their pets. Furthermore, manufacturers are constantly introducing innovative and interactive toy designs to captivate the attention of pets and their owners. These designs incorporate features such as sound, motion, treat-dispensing mechanisms, and puzzles to provide engaging and rewarding play experiences. The introduction of new and unique toy designs drives consumer interest and encourages repeat purchases.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global pet toys market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on the type, application, and distribution channel.

Type Insights:

• Plush toys
• Rope and rug toys
• Balls
• Others
   

The report has provided a detailed breakup and analysis of the pet toys market based on the type. This includes plush toys, rope and rug toys, balls, and others. According to the report, balls represented the largest segment.

Application Insights:

• Dog
• Cat
• Others
   

A detailed breakup and analysis of the pet toys market based on the application has also been provided in the report. This includes dog, cat, and others. According to the report, dog accounted for the largest market share.

Distribution channel Insights:

• Online
• Offline
   

The report has provided a detailed breakup and analysis of the pet toys market based on the distribution channel. This includes online and offline. According to the report, offline represented the largest segment.

Regional Insights:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for pet toys . Some of the factors driving the North America pet toys market included increasing pet ownership, rising pet humanization, and growing focus on pet health and wellness.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global pet toys market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Allstar Inovations, Central Garden & Pet Company, Company of Animals, Fluff & Tuff Inc., JOLLY PETS Ltd., Kong Company, Mammoth Pet Products, Multipet International Inc., Outward Hounds LLC, Petmate, Petsport Usa Inc., West Paw Inc., ZippyPaws, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Scope:

Key Questions Answered in This Report:

• How has the global pet toys market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global pet toys market?
• What is the impact of each driver, restraint, and opportunity on the global pet toys market?
• What are the key regional markets?
• Which countries represent the most attractive tea market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the pet toys market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the pet toys market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the pet toys market?
• What is the competitive structure of the global pet toys market?
• Who are the key players/companies in the global pet toys market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the pet toys market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global pet toys market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the pet toys industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.