Philippines Biscuits Market

Philippines Biscuits Market Overview:

The Philippines biscuits market size reached USD 578.93 Million in 2024. The market is projected to reach USD 743.24 Million by 2033, exhibiting a growth rate (CAGR) of 2.53% during 2025-2033. The market is expanding due to increasing demand for high-quality, innovative products. Health-conscious choices and product diversification, such as fiber-enriched and almond-based biscuits, continue to drive growth. These trends are boosting Philippines biscuits market share, encouraging brands to innovate and compete for consumer attention.

Philippines Biscuits Market Trends:

Expansion and Efficiency Driving Market Reach

Growth in Philippines biscuits market is driven by increasing production capacities and the consistent demand for new-generation products. The changing dynamics of the market mirror consumers' growing inclination towards high-quality, domestic-based snacks, prompting manufacturers to concentrate on optimizing efficiency and increasing product offerings. With a growing consumer base, especially in the provinces, biscuit firms are also spending significantly on erecting manufacturing plants to serve both local and potential export markets. The capability to gain access to new consumers in areas beyond Metro Manila is key to market share capture and growth maintenance. For instance, in August 2024, the Board of Investments approved Monde Nissin's P1.2 Billion biscuit factory in Davao City. The plant, specializing in butter coconut biscuits, will target the Visayas and Mindanao areas first. The strategic investment will increase Monde Nissin's production capacity so that it can accommodate rising regional demand while boosting production efficiency significantly. The expansion will also boost regional growth in the future, with plans extending to further distribution outside local markets. By accessing the expanding desire for quality, convenient snacks in the southern Philippines, Monde Nissin is poised to capture the market and play a part in the overall expansion of the biscuit industry. The project not only expands the company's capacity but also represents a bigger stake in regional market entry, solidifying its position in the competitive Philippine snack market.

Innovation and Health-Focused Products Driving Competition

As the demand for healthier snacks grows, the Philippines biscuits market growth is undergoing a transformation driven by product innovation and a focus on nutritional benefits. The shift towards health-conscious consumer behavior has prompted leading biscuit brands to enhance their product offerings with ingredients like fiber, whole grains, and lower sugar content, appealing to a growing segment of health-conscious consumers. This trend is crucial in meeting the evolving expectations of consumers who are increasingly prioritizing nutrition alongside taste. The competition in the biscuit market is intensifying, as brands aim to differentiate themselves through healthier, more functional snack options that cater to these new demands. For instance, in April 2024, Glico launched its Almond Koka brand in the Philippines, marking a significant expansion of its biscuit portfolio. The addition of almonds, along with the introduction of fiber-enriched Pocky snacks, aligned Glico with the growing trend of health-focused innovations. This move directly responded to the rising consumer interest in healthier snack alternatives that provide more than just taste. By enhancing its product offerings with nutrient-rich ingredients like almonds and fiber, Glico has positioned itself as a key player in the market, appealing to health-conscious Filipinos. This strategy not only increases consumer choice but also fosters competition, encouraging other biscuit brands to explore similar innovations. The growing trend of health-oriented biscuit products is set to reshape the Philippine snack market, leading to more diversified and healthier options. This shift in consumer preference further enhances the competition in the sector and strengthens the overall market development.

Philippines Biscuits Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional level for 2025-2033. Our report has categorized the market based on product type, ingredient, packaging type, and distribution channel. 

Product Type Insights: 

• Crackers and Savory Biscuits 
  • Plain Crackers 
  • Flavored Crackers 
• Sweet Biscuits 
  • Plain Biscuits 
  • Cookies 
  • Sandwich Biscuits 
  • Chocolate-coated Biscuits 
  • Others 

The report has provided a detailed breakup and analysis of the market based on the product type. This includes crackers and savory biscuits (plain crackers and flavored crackers) and sweet biscuits (plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits, and others). 

Ingredient Insights: 

• Wheat 
• Oats 
• Millets 
• Others 

A detailed breakup and analysis of the market based on the ingredient have also been provided in the report. This includes wheat, oats, millets, and others. 

Packaging Type Insights: 

• Pouches/Packets 
• Jars 
• Boxes 
• Others 

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes pouches/packets, jars, boxes, and others. 

Distribution Channel Insights: 

• Supermarkets and Hypermarkets 
• Convenience Stores 
• Independent Bakery 
• Online Stores 
• Others 

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, independent bakery, online stores, and others.

Regional Insights:

• Luzon
• Visayas
• Mindanao

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines Biscuits Market News:

• August 2025: Popeyes launched the White Choco Wafers Biscuit in the Philippines, featuring their classic biscuit topped with melted white chocolate and crushed Kit-Kat. This innovation in the biscuit market created buzz, offering a unique product that blended traditional and candy flavors, attracting mixed responses.
• March 2025: Monde Nissin allocated P7.5 Billion to expand its biscuit production in the Philippines. This investment, focusing on increasing capacity for popular products like M.Y. San Grahams and SkyFlakes, aimed to strengthen their market share, boosting competition and fostering growth in the local biscuit sector.

Philippines Biscuits Market Report Coverage:

Key Questions Answered in This Report:

• How has the Philippines biscuits market performed so far and how will it perform in the coming years?
• What is the breakup of the Philippines biscuits market on the basis of product type? 
• What is the breakup of the Philippines biscuits market on the basis of ingredient? 
• What is the breakup of the Philippines biscuits market on the basis of packaging type? 
• What is the breakup of the Philippines biscuits market on the basis of distribution channel? 
• What is the breakup of the Philippines biscuits market on the basis of region?
• What are the various stages in the value chain of the Philippines biscuits market? 
• What are the key driving factors and challenges in the Philippines biscuits market?
• What is the structure of the Philippines biscuits market and who are the key players?
• What is the degree of competition in the Philippines biscuits market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines biscuits market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines biscuits market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines biscuits industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.