The Philippines coffee and tea capsules market is expanding at moderate rate. Beverage capsules are gaining traction as they are easily available in the form of single-serve pods or twin packs, which provide one or two servings of an instant beverage. They contain brewed milk, coffee or ground tea leaves and their packaging is manufactured by using plastic and aluminum. These capsules are mainly used in coffee and tea vending machines that are installed at residential or commercial locations. The burgeoning e-commerce sector, along with the improving distribution network through several retail channels, is catalyzing the demand for coffee and tea capsules in the Philippines.
Nowadays, beverage capsules are largely appealing to the masses in the Philippines as they save time and provide convenience during preparation. Moreover, tea is widely preferred due to numerous health benefits associated, which includes strengthening immune system and enhancing digestion process. On the other hand, coffee is preferred by teenagers and adults as it boosts energy levels. This, in confluence with the on-the-go lifestyles, has resulted in the increasing acceptance of coffee and tea capsules among consumers in the country. Consequently, the consumers are willing to invest in coffee machines that can prepare barista-like coffee at their homes, which, in turn, is propelling the market growth.
The government of the Philippines has been promoting healthy lifestyle choices, which is leading to the increasing incorporation of beneficial tea variants in everyday diets as well as the growing number of tea salons in the country. Some of the factors that are anticipated to impel the market growth during the upcoming years include increasing fast-food chains, thriving e-commerce industry, growing influence of social media and the rising demand for takeaways and ready-to-consume beverages. Owing to these factors, IMARC Group expects the market to experience moderate growth during the forecast period (2019-2024).
The competitive landscape of the coffee capsules market has been examined with some of the key players being Coffee Planet LLC, Nespresso Philippines, Nescafé Dolce Gusto, PODiSTA, Illy S.p.A., Luigi Lavazza S.p.A., Di Stefano, Coffee Bean & Tea Leaf, The Vault and K-Cups Drinks Enterprises. On the other hand, some of the leading tea capsule players operating in the market include Nestle Dolce Gusto, Keurig Dr Pepper Inc., Coffee Bean & Tea Leaf and K-Cups Drinks Enterprises.
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