Philippines Perfume Market

Philippines Perfume Market Overview:

The Philippines perfume market size reached USD 178.20 Million in 2024. The market is projected to reach USD 347.93 Million by 2033, exhibiting a growth rate (CAGR) of 7% during 2025-2033. Brand stores aid in strengthening brand loyalty by offering curated experiences, gift sets, and membership perks that encourage repeat purchases. Besides this, the rising use of perfumes among men, alongside the traditional dominance of women in fragrance utilization, is contributing to the expansion of the Philippines perfume market share.

Philippines Perfume Market Trends:

Rising personal grooming culture

The growing personal grooming culture in the Philippines is a key driver of the market, as it reflects the increasing importance people place on self-presentation, hygiene, and confidence. Grooming has gone beyond basic cleanliness to become an expression of individuality, style, and social identity, with perfumes and fragrances serving as an essential finishing touch to one’s overall look. Millennials and Gen Z view scents as a way to enhance attractiveness, boost self-esteem, and leave a lasting impression in social interactions, which resonates strongly in a society that values personal appearance and social connection. The rising use of perfumes among men, alongside the traditional dominance of women in fragrance adoption, is also broadening the market base and signaling a shift towards more inclusive grooming habits. Moreover, the increasing popularity of affordable body mists, colognes, and locally produced variants is making fragrance products accessible to a wide demographic, ensuring that grooming routines can include scents across various income groups. With rising utilization of social media platforms, individuals are more exposed to global lifestyle trends, which assists in reinforcing the association between grooming and fragrance employment. According to the DataReportal, as of January 2025, the Philippines contained 90.8 Million profiles on social media, accounting for 78.0% of the total population.

Broadening of brand stores

The expansion of brand stores is significantly impelling the Philippines perfume market growth by making fragrances more accessible, visible, and aspirational to a wide range of users. In December 2024, Nishane opened a shop in the Philippines. The brand created refreshed versions of its well-known fragrances: Hacivat, Hundred Silent Ways, Ani, Fan Your Flames, and Wülóng Chá in collaboration with distinguished perfumers. As international and local perfume brands are opening standalone boutiques and increasing their presence in malls, department stores, and lifestyle hubs, they are creating an environment where people can directly experience, test, and compare fragrances. This physical accessibility enhances customer engagement by allowing shoppers to interact with knowledgeable sales staff, explore new product launches, and build trust in the authenticity of items. The prestige and exclusivity associated with brand-dedicated stores also elevate perfumes from being seen as mere luxury indulgences to attainable lifestyle essentials. Furthermore, these stores aid in strengthening brand loyalty by offering curated experiences, gift sets, and membership perks that encourage repeat purchases. The expansion of such stores, combined with the Philippines’ mall-centric retail culture, is not only boosting impulse buying but also driving awareness about premium and niche fragrances.

Philippines Perfume Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on perfume type and category.

Perfume Type Insights:

• Premium Perfume Products
• Mass Perfume Products

The report has provided a detailed breakup and analysis of the market based on the perfume type. This includes premium perfume products and mass perfume products.

Category Insights:

• Female Fragrances
• Male Fragrances
• Unisex Fragrances

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes female fragrances, male fragrances, and unisex fragrances.

Regional Insights:

• Luzon
• Visayas
• Mindanao

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines Perfume Market News:

• In June 2025, zoOsh, a local fragrance brand based in Metro Manila, introduced the Philippines' inaugural Hijab perfume mist, a refreshing scent option designed for hijabi women that is safe for fabrics. The initial collection featured two unique scents: Pink Candy, offering a sugary, youthful fragrance, and Blue Blossom, delivering a floral freshness.
• In October 2024, Chanel Beauty launched its first boutique in the Philippines, located in Greenbelt 5. The store showcased the entire range of the brand's famous beauty items, including fragrance, skincare, and makeup. Fragrance lovers could explore the distinct Les Exclusifs de Chanel line, showcasing scents influenced by important moments in Coco Chanel's journey.

Philippines Perfume Market Report Coverage:

Key Questions Answered in This Report:

• How has the Philippines perfume market performed so far and how will it perform in the coming years?
• What is the breakup of the Philippines perfume market on the basis of perfume type?
• What is the breakup of the Philippines perfume market on the basis of category?
• What is the breakup of the Philippines perfume market on the basis of region?
• What are the various stages in the value chain of the Philippines perfume market? 
• What are the key driving factors and challenges in the Philippines perfume market?
• What is the structure of the Philippines perfume market and who are the key players?
• What is the degree of competition in the Philippines perfume market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines perfume market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines perfume market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines perfume industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.