Philippines Pet Food Market Size, Share & Forecast 2033

Philippines Pet Food Market Size, Share, Trends and Forecast by Pet Type, Product Type, Pricing Type, Ingredient Type, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A41755

Philippines Pet Food Market Overview:

The Philippines pet food market size reached USD 588.60 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 779.58 Million by 2033, exhibiting a growth rate (CAGR) of 2.85% during 2025-2033. The Philippines pet food market is expanding owing to rising pet adoption, humanization trends, and increasing demand for premium, health-focused products. Shifts toward scientifically formulated diets, convenience, and wellness alignment are driving buyers from basic options to higher-value categories, influencing the Philippines pet food market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 588.60 Million
Market Forecast in 2033	USD 779.58 Million
Market Growth Rate 2025-2033	2.85%

Philippines Pet Food Market Trends:

Rising Pet Adoption and Humanization of Pets

There is an increase in adoption of pets in the Philippines, particularly among younger urban households, reshaping the way animals are cared for and integrated into daily life. Pets are increasingly regarded as family members, a shift that is transforming buyer preferences toward products that mirror human wellness values. Pet parents are showing a stronger willingness to purchase scientifically formulated, branded pet food instead of relying on leftovers or homemade meals, signaling a decisive move toward quality and safety. The trend extends beyond staple food to include snacks and treats designed to enhance the overall well-being of pets. A January 2024 survey by Kantar Philippines highlighted the depth of this shift, revealing that 94% of Filipino households own pets, the highest rate in Southeast Asia. This exceptionally high level of ownership strengthens the demand for premium food, specialized diets, and functional products that support health and longevity. Convenience also plays a crucial role, with packaged, ready-to-serve options steadily replacing traditional feeding methods. Middle-class households with rising disposable incomes are central to this movement, as they align pet spending with broader lifestyle priorities centered on nutrition, wellness, and convenience. These changes are broadening the market, moving it from basic dry food toward higher-value categories that reflect the humanization of pets and create a strong and sustainable base for continued growth in both mainstream and premium segments of the pet food market.

Emergence of Premium and Health-Focused Pet Food Brands

The introduction of premium pet foods, as brands are focusing on quality nutrition and health advantages, is bolstering the Philippines pet food market growth. These businesses are adapting to changing buyer demands, as pet parents are progressively looking for scientifically developed products that meet particular dietary needs and life stages. The growing recognition of pet health is catalyzing the demand for food that offers more than just basic nutrition, emphasizing natural components, beneficial additives, and recipes aimed at promoting long-term wellness. Premium brands are strategically aligning themselves to address these demands by emphasizing transparency in sourcing, nutritional reliability, and a dedication to overall pet health. Modern retail formats, especially e-commerce, are improving accessibility, enabling buyers in urban and semi-urban areas to conveniently obtain specialized products. Educational, wellness-focused, and lifestyle-aligned marketing strategies are strengthening the premium pet food value proposition, encouraging households to shift from traditional diets. This trend is expanding the market’s high-value segment, drawing both affluent individuals seeking top-tier options and aspirational buyers influenced by the growing focus on pet health. In line with this trend, in 2024, PetMarra launched its premium pet food brand in the Philippines, offering scientifically formulated cat and dog food. The brand focused on high-quality, natural ingredients like fresh meat and probiotics to enhance pets' health. PetMarra ensured accessibility through e-commerce platforms, promoting optimal nutrition for pets at every life stage.

Philippines Pet Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on pet type, product type, pricing type, ingredient type, and distribution channel.

Pet Type Insights:

Dog Food
Cat Food
Others

The report has provided a detailed breakup and analysis of the market based on the pet type. This includes dog food, cat food, and others.

Product Type Insights:

Dry Pet Food
Wet and Canned Pet Food
Snacks and Treats

A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes dry pet food, wet and canned pet food, and snacks and treats.

Pricing Type Insights:

Mass Products
Premium Products

The report has provided a detailed breakup and analysis of the market based on the pricing type. This includes mass products and premium products.

Ingredient Type Insights:

Animal Derived
Plant Derived

A detailed breakup and analysis of the market based on the ingredient type have also been provided in the report. This includes animal derived and plant derived.

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others.

Regional Insights:

Luzon
Visayas
Mindanao

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas, and Mindanao.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines Pet Food Market News:

In August 2025, the inaugural World Pet Expo will take place from September 25–28, 2025, at the World Trade Center Metro Manila. This event aims to showcase the latest in pet wellness, nutrition, and innovation, bringing together industry leaders and pet enthusiasts. With product launches, seminars, and interactive zones, the expo will offer valuable insights into the rapidly growing pet care market.
June 2024, Notti Pet Food secured a $500,000 seed investment from 500 Global and First Move. The capital aimed to fund product launches and expansion into the Philippines and Singapore. Notti, founded in July 2023, focused on improving pet nutrition with human-grade ingredients and aimed to double its distribution network by the end of 2024.

Philippines Pet Food Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Pet Type Product Type Pricing Type Ingredient Type Distribution Channel Region
Pet Types Covered	Dog Food, Cat Food, Others
Product Types Covered	Dry Pet Food, Wet And Canned Pet Food, Snacks And Treats
Pricing Types Covered	Mass Products, Premium Products
Ingredient Types Covered	Animal Derived, Plant Derived
Distribution Channels Covered	Supermarkets and Hypermarkets, Specialty Stores, Online Stores, Others
Regions Covered	Luzon, Visayas, Mindanao
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Philippines pet food market performed so far and how will it perform in the coming years?
What is the breakup of the Philippines pet food market on the basis of pet type?
What is the breakup of the Philippines pet food market on the basis of product type?
What is the breakup of the Philippines pet food market on the basis of pricing type?
What is the breakup of the Philippines pet food market on the basis of ingredient type?
What is the breakup of the Philippines pet food market on the basis of distribution channel?
What is the breakup of the Philippines pet food market on the basis of region?
What are the various stages in the value chain of the Philippines pet food market?
What are the key driving factors and challenges in the Philippines pet food market?
What is the structure of the Philippines pet food market and who are the key players?
What is the degree of competition in the Philippines pet food market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines pet food market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines pet food market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines pet food industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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