Philippines Watch Market

Philippines Watch Market Size and Share:

The Philippines watch market size reached USD 351.00 Million in 2024. The market is projected to reach USD 549.81 Million by 2033, exhibiting a growth rate (CAGR) of 4.59% during 2025-2033. The market is evolving steadily, driven by growing interest in both classic timepieces and modern smartwatches. With a mix of affordability, brand variety, and expanding digital retail, the market caters to a wide consumer base from fashion-conscious buyers to tech-oriented users. Shifting lifestyle preferences and increased online accessibility are influencing purchasing behavior, especially among younger consumers. As demand diversifies across regions and categories, there is a notable upward trend in the Philippines watch market share.

Philippines Watch Market Trends:

E-commerce Driving Market Expansion

As of June 2024, the Philippine e-commerce sector recorded significant growth in consumer transactions, directly influencing the watches market. This digital expansion has shifted consumer behavior towards online watch purchases, where shoppers access diverse collections ranging from affordable quartz to mid-tier mechanical models. Mobile wallets and digital payment systems facilitate seamless transactions, increasing confidence and convenience. Social media platforms such as TikTok and Instagram have amplified marketing reach, enabling watch brands to engage directly with younger demographics through influencer collaborations and live streaming. Brick-and-mortar retailers are responding by integrating omni-channel experiences like click-and-collect and virtual try-ons, merging physical and digital shopping. The result is enhanced accessibility, especially for buyers beyond Metro Manila, expanding watch ownership across income groups. This evolving ecosystem is a key driver behind the sustained Philippines watch market growth. Retailers continuously innovate by leveraging digital tools and data analytics to tailor offerings, maintaing relevance amid rising competition. E-commerce is thus central to redefining consumer interactions and accelerating market penetration.

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Smartwatch Adoption Accelerates

In early 2024, studies highlighted rising smartwatch adoption in the Philippines, driven by health-conscious Millennials and Gen Z. Consumers increasingly seek devices that combine fitness tracking, heart rate monitoring, and smartphone connectivity, integrating wellness into everyday life. Smartwatches are no longer just functional gadgets but fashion accessories, with customizable watch faces and bands appealing to diverse tastes. Government wellness campaigns and mobile health apps have boosted awareness of wearables’ benefits, especially for preventive health monitoring. Hybrid watches blending analog design with digital functionality have gained popularity, offering the best of both worlds. Retailers are expanding their product ranges, in response, often including product demonstrations and user education to increase acceptance across age groups. This shift marks a fundamental change in consumer preferences and purchase criteria. As smartwatches become essential lifestyle tools, the Philippines watch market trends are evolving towards connected, health-oriented wearables, broadening the market beyond traditional timepieces and driving category growth.

Growing Popularity of Filipino Microbrands

Since early 2024, Filipino watch microbrands have gained increasing attention, driven by a rising appreciation for locally inspired, artisanal timepieces. Brands such as Makina have been recognised for blending traditional Filipino craftsmanship with modern aesthetics. One notable example is the Uriel model, designed to commemorate the Philippines’ participation in the Olympics, showcasing national themes through thoughtful design. These microbrands focus on sustainability, limited production runs, and strong cultural narratives, which appeal to buyers seeking emotional connection and design uniqueness. The use of indigenous materials and motifs further reinforces local identity. Collectors and enthusiasts are supporting these movements through dedicated forums and watch fairs, helping grow awareness and value within niche circles. The secondary market for such pieces is also expanding, reflecting trust in their craftsmanship and long-term appeal. This trend is not just aesthetic it signifies deeper cultural pride and a shift away from mass-produced global options. As a result, Filipino watchmakers are establishing a distinct space in the industry, contributing substantively.

Philippines Watch Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, price range, distribution channel, and end user.

Type Insights:

• Quartz
• Mechanical

The report has provided a detailed breakup and analysis of the market based on the type. This includes quartz and mechanical.

Price Range Insights:

• Low-Range
• Mid-Range
• Luxury

A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes low-range, mid-range, and luxury.

Distribution Channel Insights:

• Online Retail Stores
• Offline Retail Stores

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online retail stores and offline retail stores.

End User Insights:

• Men
• Women
• Unisex

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and unisex.

Regional Insights:

• Luzon
• Visayas
• Mindanao

The report has also provided a comprehensive analysis of all the major regional markets, which include Luzon, Visayas and Mindanao.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Philippines Watch Market News:

• May 2025: Danish watchmaker Bering has opened its first independent boutique in the Philippines at SM City North Edsa. The boutique showcases Bering's Scandinavian design ethos, including watches made with long-lasting materials like sapphire crystal, titanium, and ocean plastic recycled into a material that can be reused as water-resistant plastic. The launch of the store was accompanied by a Scandinavian-themed celebration of the brand's design roots. This growth underscores Bering's dedication to quality and sustainability as it solidifies its position in the Philippine market.
• October 2024: Argos Watches Philippines is a Filipino microbrand founded by Ivan Jeff Soberano and Gregory Yu. Emerging from a shared passion for horology, the brand aims to create globally competitive Filipino timepieces. Combining modern design with reliable Japanese mechanical movements, Argos offers collections like the Odyssey and Asteri that highlight craftsmanship and innovation. The company collaborates with other local watchmakers, including De Guzman & Co. and Ibarra Watches, contributing to the growth and recognition of the Philippine watchmaking industry.

Philippines Watch Market Report Coverage:

Key Questions Answered in This Report:

• How has the Philippines watch market performed so far and how will it perform in the coming years?
• What is the breakup of the Philippines watch market on the basis of type?
• What is the breakup of the Philippines watch market on the basis of price range?
• What is the breakup of the Philippines watch market on the basis of distribution channel?
• What is the breakup of the Philippines watch market on the basis of end user?
• What is the breakup of the Philippines watch market on the basis of the region?
• What are the various stages in the value chain of the Philippines watch market? 
• What are the key driving factors and challenges in the Philippines watch market?
• What is the structure of the Philippines watch market and who are the key players?
• What is the degree of competition in the Philippines watch market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Philippines watch market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Philippines watch market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Philippines watch industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.