Pizza Oven Market

Market Overview:

The global pizza oven market size reached US$ 532.3 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 924.5 Million by 2032, exhibiting a growth rate (CAGR) of 6.33% during 2024-2032. The emerging trend of outdoor cooking, an increase in the consumption of different pizzas, and a rapid growth in the fast-casual dining sector, especially in developing nations, are some of the major factors propelling the market.

Pizza ovens refer to cooking equipment designed to prepare various types of pizzas by baking them slowly and evenly on both the top and bottom. They rely on high, retained heat to obtain a crispy crust while simultaneously cooking vegetable or meat toppings at optimum temperatures to avoid burning them. They typically utilize circulating heat instead of the open flame to prepare the food and can be fired by wood, pellets, and gas or powered by electricity. These ovens usually comprise insulated layers of bricks, tiles, or carbon steel, which allow them to reach extremely high temperatures of up to 900-950 degrees F. Nowadays, pizza ovens are commonly available in indoor countertop and portable variants in the market.

The surging popularity of pizza as a food, along with the rising adoption of online food ordering and delivery services, will stimulate the growth of the pizza oven market during the forecast period. A significant increase in the demand for different types of pizzas with unique toppings has accelerated the adoption of pizza ovens in various commercial food chains, such as restaurants, fast food outlets, hotels, cafés, resorts, and inns. Since several pizza oven variants are versatile and useful in the preparation of other dishes besides pizzas, such as baked goods and roasted meats, the rise in commercial food establishments across the globe represents the main factor supporting the market expansion. Apart from this, the rapid proliferation of quick service restaurants (QSRs) and food joints due to the expanding fast-casual dining sector is fueling the market growth. Moreover, the augmenting demand for artisanal foods, changing consumer dietary habits, and inflating disposable incomes, are some of the other factors contributing to the market growth.

Pizza Oven Market Trends/Drivers:

Rise in the preference for artisanal foods

In recent years, there has been a substantial shift toward artisanal foods made using high-quality ingredients and available in unique flavors and textures. A surge in the demand for a wide variety of pizzas catering to the diversified preferences of individuals of all ages across the world will strengthen the growth of the pizza oven market during the forecast period. Furthermore, pizza ovens offer a convenient and efficient way to cook pizzas at home, allowing individuals to control the ingredients used for preparation. As a result, the growing popularity of homemade pizzas coupled with the emerging trend of outdoor cooking and entertaining is anticipated to propel the market growth.

Increase in the popularity of smart pizza ovens

The pizza oven sector now has a profitable opportunity for growth owing to the introduction of smart ovens. These technologically advanced cooking appliances are equipped with innovative features, including Wi-Fi connectivity and novel controls that allow users to monitor and manage the cooking process remotely. A rise in the accessibility and availability of smart pizza ovens through offline and online retail channels is projected to drive market growth during the forecast period. Also, the escalating adoption of smart ovens as a popular addition to outdoor kitchens and patios, especially in urban regions, is further supporting the expansion of the pizza oven market.

Surge in product launches by key players

Various key players are increasing their research-related efforts and focusing on product innovations to broaden their product portfolios and customer base worldwide. There is a significant shift in focus toward providing improved customization options to users. Numerous vendors are now offering pizza ovens in different sizes and colors as well as features, such as built-in grills and smokers. In addition to this, the leading pizza oven manufacturers are launching innovative product variants integrated with sustainable and eco-friendly features owing to the rising consumer preferences for environmentally conscious products. Such initiatives by key players are expected to provide a positive thrust to the growth of the pizza oven market during the forecast period.

Pizza Oven Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global pizza oven market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, fuel used, distribution channel, and end use.

Breakup by Type:

• Brick Ovens
• Pizza Deck Ovens
• Conveyor Pizza Ovens
• Pizza Convection Ovens
   

Pizza convection ovens are the most popular type of pizza ovens

The report has provided a detailed breakup and analysis of the pizza oven market based on the type. This includes brick ovens, pizza deck ovens, conveyor pizza ovens, and pizza convection ovens.  According to the report, pizza convection ovens represented the largest segment.

Pizza convection ovens are highly versatile and can be used to cook a range of food items other than pizzas, including baked goods and roasted meats. This adds to their appeal in commercial kitchens, making them a cost-effective option. As a result, the rising number of commercial establishments across the globe, such as restaurants, cafes, and food outlets, fuels the growth of this segment. Since the hot air from pizza convection ovens moves around, it cooks the pizza more quickly compared to traditional ovens. Thus, the growing popularity of pizzas worldwide represents one of the key factors driving the expansion of this segment. Apart from this, the rising trend of dining out and the increasing penetration of online food delivery platforms are contributing to the segment growth.

Breakup by Fuel Used:

• Wood Fired Pizza Ovens
• Gas Pizza Ovens
• Electric Pizza Ovens
   

Wood fired pizza ovens hold the largest share in the market

A detailed breakup and analysis of the pizza oven market based on the fuel used has also been provided in the report. This includes wood fired pizza ovens, gas pizza ovens, and electric pizza ovens.  According to the report, wood fired pizza ovens accounted for the largest market share.

Wood-fired pizza ovens provide a unique and distinct smoky flavor to pizzas that cannot be replicated with other types of ovens. This smoky flavor is obtained by the wood burning in the oven, which offers a charred texture to the crust, resulting in a crispy and delicious pizza. In recent years, outdoor entertaining and cooking have gained immense popularity around the world. Since they provide an opportunity to gather around the fire and enjoy freshly baked pizzas with family and friends, wood-fired pizza ovens are becoming a popular addition to outdoor kitchens and patios. Also, the emerging trend of home cooking and the rising establishment of pizza chains and fast-food restaurants are anticipated to catalyze the growth of this segment during the forecast period.

Breakup by Distribution Channel:

• Wholesalers/Distributors
• Specialty Stores
• Online Retailers
• Others
   

Pizza ovens are majorly distributed through specialty stores

The report has provided a detailed breakup and analysis of the pizza oven market based on the distribution channel. This includes wholesalers/distributors, specialty stores, online retailers, and others.  According to the report, specialty stores represented the largest segment.

Specialty stores are retail businesses that focus on specific product categories, such as kitchen appliances. They usually have knowledgeable staff who can advise customers on selecting the right pizza oven based on individual needs, preferences, and budget. They can also offer valuable insights into the use, maintenance, and installation of pizza ovens. This, coupled with the availability of a range of product options across specialty stores, is supporting the growth of this segment. Since specialty stores offer better customer service and higher quality products at affordable prices, they are widely preferred by individuals to make purchases. In addition, the rising adoption of aggressive marketing activities and promotional strategies by key players is further contributing to the growth of this segment.

Breakup by End Use:

• Residential
• Commercial
   

Commercial represent the largest end use segment

A detailed breakup and analysis of the pizza oven market based on the end use has also been provided in the report. This includes residential and commercial. According to the report, commercial accounted for the largest market share.

Various commercial establishments, such as restaurants, cafes, and other food service outlets, are incorporating different types of pizzas in their menus to cater to diverse customer preferences. This contributes to a higher demand for commercial pizza ovens. These ovens are versatile and can be used to cook various foods in addition to pizzas, making them valuable appliances for commercial kitchens that require flexibility and efficiency. Moreover, the rapid expansion of local and international pizza chains across the globe is anticipated to fuel the growth of this segment during the forecast period. This can be attributed to the growing need for efficient and advanced equipment in these food chains to maintain consistency in terms of quality and taste across all locations.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe exhibits a clear dominance in the pizza oven market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

Europe held the biggest market share since the region has a number of restaurants and pizzerias that use pizza ovens to make high-quality pizzas quickly and efficiently. In addition, pizza originates in Europe, specifically Italy, where it has been a staple food for centuries. Therefore, this long-standing tradition is contributing to the development of a strong pizza oven manufacturing industry in the region. European manufacturers have years of experience and craftsmanship in designing and building high-quality, durable, and reliable pizza ovens that cater to diverse customer needs.

Another contributing aspect is the emerging trend of outdoor living and entertaining and a rise in the fast-casual dining culture across the region. Besides this, the rapid expansion in the food service sector in Europe is further propelling the growth of the market.

Asia Pacific is estimated to exhibit significant growth in this domain during the forecast period. Owing to the region’s large population density, the rising demand for pizzas with different toppings and flavors, and inflating consumer expenditure capacities, Asia-Pacific is predicted to experience substantial growth.

Competitive Landscape:

The global pizza oven market is experiencing steady growth as key players are adopting various strategies to gain a competitive advantage. A rise in the trend of providing customized solutions to cater to the varying needs of commercial kitchens, such as size, fuel type, ease of cleaning and regulation, grill size, number of burners, affordability, custom heat controls, and timer settings. At present, the leading industry players are offering customized products with a mix of essential and intelligent features, to meet the evolving consumer demands. The market is also witnessing an increase in research and development (R&D) initiatives by key players as well as a surge in investments, resulting in improved technology and processes to manufacture high-quality pizza ovens at reduced costs. During the forecast period, the market is anticipated to witness new entrants, consolidation of portfolios, and rise in collaborations to drive healthy competition within the domain.

The report has provided a comprehensive analysis of the competitive landscape in the global pizza oven market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Bakers Pride (Middleby Corporation)
• Californo 
• Chicago Brick Oven
• Cuppone s.r.l.
• Doyon Ltd.
• EarthStone Wood-Fire Ovens
• Forno Bravo
• Italoven Pizzeria
• Marra Forni
• Marsal Pizza Ovens Inc.
• Morello Forni Italia S.r.l.
• Mugnaini Imports Inc.
• Peppino Cement
• Wood Stone Corporation (Henny Penny Corporation)

Recent Developments:

• In July 2021, Wood Stone Corporation launched the Fire Deck Automatic 9660 Oven, a highly efficient oven with a full-featured touchscreen and smart controls that make it both user-friendly and easy to operate. It offers consistent performance and high production capacity, allowing operators to prepare quality pizzas hourly with minimal training required for their labor force.

Pizza Oven Market Report Scope:

Key Questions Answered in This Report:

• How has the global pizza oven market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global pizza oven market?
• What is the impact of each driver, restraint, and opportunity on the global pizza oven market?
• What are the key regional markets?
• Which countries represent the most attractive pizza oven market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the pizza oven market?
• What is the breakup of the market based on the fuel used?
• Which is the most attractive fuel used in the pizza oven market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the pizza oven market?
• What is the breakup of the market based on the end use?
• Which is the most attractive end use in the pizza oven market?
• What is the competitive structure of the global pizza oven market?
• Who are the key players/companies in the global pizza oven market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the pizza oven market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global pizza oven market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the pizza oven industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.