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The global playout automation and channel-in-a-box market reached a value of US$ 17.15 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 15.3% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
The playout automation and channel-in-a-box (CiaB) refers to an integrated playout server solution that is used for broadcasting single or multiple television channels. It also provides a seamless workflow by scheduling and automating on-air shows, inserting branding, logos, 3D characters, overlays, and advertisements before broadcasting it to the audience. This, in turn, streamlines the installation and maintenance of the system, simplifies the acquisition of associated content, and enables the broadcaster to launch new channels with maximum resource optimization. It finds extensive applications in radio and television to manage the quality of content being delivered to the viewers and monitor commercial billing.
Significant growth in the broadcasting industry across the globe is one of the key factors creating a positive outlook for the market. In comparison to the traditionally used systems, modern CiaB systems can automatically combine servers, mixers, routers, and content inserts to produce the desired output. Furthermore, the rapid entry of various small and medium-sized enterprises in the industry, along with the increasing need for high-quality channel presentation, is also providing a boost to the market growth. CiaB offers advanced playout solutions and a high level of customization and integration. Additionally, various technological advancements, such as the utilization of sonic quality and features for an immersive experience, are acting as other growth-inducing factors. Service providers are emphasizing on providing consumers with High-Definition (HD) and Ultra-High-Definition (UHD) content and games. Other factors, including rapid urbanization and increasing expenditure capacities of the consumers, are expected to drive the market further.
Breakup by Component:
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The report has also analysed the competitive landscape of the market with some of the key players being Anyware Video company, Aveco s.r.o, Axel Technology Srl, BroadStream Solutions Inc., Evertz Microsystems Ltd, Florical Systems Inc, Harmonic Inc, Imagine Communications (The Gores Group), Pebble Beach Systems Ltd. (Vislink plc), Pixel Power Ltd. (Rohde & Schwarz), PlayBox Technology (UK) Ltd, etc.
|Base Year of the Analysis||2020|
|Segment Coverage||Component, Operation, Application, Channel Type, End-User, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Anyware Video company, Aveco s.r.o, Axel Technology Srl, BroadStream Solutions Inc., Evertz Microsystems Ltd, Florical Systems Inc, Harmonic Inc, Imagine Communications (The Gores Group), Pebble Beach Systems Ltd. (Vislink plc), Pixel Power Ltd. (Rohde & Schwarz) and PlayBox Technology (UK) Ltd.|
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