Market Overview 2022-2027:
The global playout automation and channel-in-a-box market size reached US$ 14.8 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 33.9 Billion by 2027, exhibiting a growth rate (CAGR) of 15% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
The playout automation and channel-in-a-box (CiaB) refers to an integrated playout server solution that is used for broadcasting single or multiple television channels. It also provides a seamless workflow by scheduling and automating on-air shows, inserting branding, logos, 3D characters, overlays, and advertisements before broadcasting it to the audience. This, in turn, streamlines the installation and maintenance of the system, simplifies the acquisition of associated content, and enables the broadcaster to launch new channels with maximum resource optimization. It finds extensive applications in radio and television to manage the quality of content being delivered to the viewers and monitor commercial billing.
Significant growth in the broadcasting industry across the globe is one of the key factors creating a positive outlook for the market. In comparison to the traditionally used systems, modern CiaB systems can automatically combine servers, mixers, routers, and content inserts to produce the desired output. Furthermore, the rapid entry of various small and medium-sized enterprises in the industry, along with the increasing need for high-quality channel presentation, is also providing a boost to the market growth. CiaB offers advanced playout solutions and a high level of customization and integration. Additionally, various technological advancements, such as the utilization of sonic quality and features for an immersive experience, are acting as other growth-inducing factors. Service providers are emphasizing on providing consumers with High-Definition (HD) and Ultra-High-Definition (UHD) content and games. Other factors, including rapid urbanization and increasing expenditure capacities of the consumers, are expected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global playout automation and channel-in-a-box market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, operation, application, channel type and end-user.
Breakup by Component:
- Payment Automation
- Character Generators
- Logo Inserters
Breakup by Operation:
- Video and Image Processing
Breakup by Application:
Breakup by Channel Type:
- Single Channel
- Multiple Channel
- Multi-purpose/Advanced Channel
Breakup by End-User:
- National Broadcasters
- International Broadcasters
Breakup by Region:
- North America
- Asia Pacific
- South Korea
- United Kingdom
- Latin America
- Middle East and Africa
The report has also analysed the competitive landscape of the market with some of the key players being Anyware Video company, Aveco s.r.o, Axel Technology Srl, BroadStream Solutions Inc., Evertz Microsystems Ltd, Florical Systems Inc, Harmonic Inc, Imagine Communications (The Gores Group), Pebble Beach Systems Ltd. (Vislink plc), Pixel Power Ltd. (Rohde & Schwarz), PlayBox Technology (UK) Ltd, etc.
|Base Year of the Analysis
||Component, Operation, Application, Channel Type, End-User, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Anyware Video company, Aveco s.r.o, Axel Technology Srl, BroadStream Solutions Inc., Evertz Microsystems Ltd, Florical Systems Inc, Harmonic Inc, Imagine Communications (The Gores Group), Pebble Beach Systems Ltd. (Vislink plc), Pixel Power Ltd. (Rohde & Schwarz) and PlayBox Technology (UK) Ltd.
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Key Questions Answered in This Report:
- How has the global playout automation and channel-in-a-box market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global playout automation and channel-in-a-box market?
- What is the breakup of the market based on the component?
- What is the breakup of the market based on the operation?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the channel type?
- What is the breakup of the market based on the end-user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global playout automation and channel-in-a-box market and who are the key players?
- What is the degree of competition in the industry?