The global portable blenders market grew at a CAGR of around 6% during 2015-2020. A portable blender refers to a compact handheld electronic appliance used for blending, pureeing and mixing various liquid and solid substances. It operates through a motor and rechargeable batteries, which can be charged using the Universal serial bus (USB) ports of computers, laptops, vehicle chargers or mobile chargers. Portable blenders are also available in a wide variety of sizes manufactured using steel, glass or plastic. In comparison to the traditionally used electric blenders, portable variants do not require a mains power supply, are more cost-effective, convenient to use and can be used on-the-go. As a result, they are widely used in offices and gyms and for recreational activities.
The global portable blenders market is primarily being driven by the changing food consumption patterns of the masses, along with the increasing demand for on-the-go food products. With the rising health consciousness and hectic schedules, consumers are widely preferring smoothies, shakes, juices and other liquid foods that can be prepared and consumed while traveling or after the gym. Furthermore, the widespread adoption of portable kitchen appliances is providing a thrust to the market growth. Due to the advent of co-living trends with shared communal and kitchen spaces, there is an increasing demand for personal portable blenders that require minimal storage space. Additionally, various product innovations, such as the launch of variants with LED lights in aesthetically appealing designs, are acting as other growth-inducing factors. In line with this, aggressive promotional activities by the product manufacturers through online retail channels are also contributing to the market growth. Other factors, including the rising expenditure capacities of the consumers, along with the increasing preference for portable kitchen appliances, are anticipated to drive the market in the coming years. Looking forward, IMARC Group expects the global portable blenders market to exhibit moderate growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global portable blenders market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, material and distribution channel.
Breakup by Material:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Bella Housewares, BlendJet Inc, Blendtec, Cuisinarts (Conair Corporation), Hamilton Beach Brands Inc (Nacco Industries Inc.), Kacsoo, NutriBullet LLC, Richino, SharkNinja Operating LLC and Sunbeam Products Inc. (Newell Brands Inc.).
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