The global portable blenders market is expected to exhibit a CAGR of 8% during 2023-2028.
A portable blender refers to a compact handheld electronic appliance used for blending, pureeing and mixing various liquid and solid substances. It operates through a motor and rechargeable batteries, which can be charged using the Universal serial bus (USB) ports of computers, laptops, vehicle chargers or mobile chargers. Portable blenders are also available in a wide variety of sizes manufactured using steel, glass or plastic. In comparison to the traditionally used electric blenders, portable variants do not require a mains power supply, are more cost-effective, convenient to use and can be used on-the-go. As a result, they are widely used in offices and gyms and for recreational activities.
The global portable blenders market is primarily being driven by the changing food consumption patterns of the masses, along with the increasing demand for on-the-go food products. With the rising health consciousness and hectic schedules, consumers are widely preferring smoothies, shakes, juices and other liquid foods that can be prepared and consumed while traveling or after the gym. Furthermore, the widespread adoption of portable kitchen appliances is providing a thrust to the market growth. Due to the advent of co-living trends with shared communal and kitchen spaces, there is an increasing demand for personal portable blenders that require minimal storage space. Additionally, various product innovations, such as the launch of variants with LED lights in aesthetically appealing designs, are acting as other growth-inducing factors. In line with this, aggressive promotional activities by the product manufacturers through online retail channels are also contributing to the market growth. Other factors, including the rising expenditure capacities of the consumers, along with the increasing preference for portable kitchen appliances, are anticipated to drive the market in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global portable blenders market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on material and distribution channel.
Breakup by Material:
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Breakup by Region:
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Bella Housewares, BlendJet Inc, Blendtec, Cuisinarts (Conair Corporation), Hamilton Beach Brands Inc (Nacco Industries Inc.), Kacsoo, NutriBullet LLC, Richino, SharkNinja Operating LLC and Sunbeam Products Inc. (Newell Brands Inc.).
Base Year of the Analysis
Material, Distribution Channel, Region
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Bella Housewares, BlendJet Inc, Blendtec, Cuisinarts (Conair Corporation), Hamilton Beach Brands Inc (Nacco Industries Inc.), Kacsoo, NutriBullet LLC, Richino, SharkNinja Operating LLC and Sunbeam Products Inc. (Newell Brands Inc.)
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Key Questions Answered in This Report
We expect the global portable blenders market to exhibit a CAGR of 8% during 2023-2028.
The rising demand for on-the-go food products, along with the introduction of improved variants with LED lights and aesthetically appealing designs, is primarily driving the global portable blenders market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of portable blenders.
Based on the material, the global portable blenders market has been segregated into plastic, glass, and steel. Among these, plastic currently holds the largest market share.
Based on the distribution channel, the global portable blenders market can be bifurcated into supermarkets and hypermarkets, convenience stores, online stores, and others. Currently, online stores exhibit a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global portable blenders market include Bella Housewares, BlendJet Inc, Blendtec, Cuisinarts (Conair Corporation), Hamilton Beach Brands Inc (Nacco Industries Inc.), Kacsoo, NutriBullet LLC, Richino, SharkNinja Operating LLC, and Sunbeam Products Inc. (Newell Brands Inc.).
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