Portable Generator Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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The global portable generator market was worth US$ 4 Billion in 2017. The market is further projected to reach a value of US$ 6 Billion by 2023, exhibiting a CAGR of 6.8% during 2018-2023. Portable generators are backup devices designed to provide temporary AC power for non-hardwired, stand-alone applications. These generators consist of internal combustion engine, starter, alternator, fuel tank and outlets which are assembled together onto a metal frame in a single unit. Low-end models of portable generators support few basic home appliances, whereas, the high-end models can provide power backup to the whole house. Nowadays, portable generators are gaining traction among the consumers as they are cost-effective and can be easily moved from one place to another.

Global Portable Generator Market Drivers/Constraints:

  • Portable generators are used at construction sites to operate power tools, namely paint sprayers, air compressors, drills, saws, etc. to provide optimal output with minimal fuel consumption.
  • The growing urbanisation coupled with increasing frequency of power grid failures has led the consumers to opt for portable generators, particularly for residential applications, so as to ensure uninterrupted electricity supply.
  • The governments in various countries have implemented stringent regulations regarding the negative environmental impact of portable generators. As a result, the manufacturers are introducing generators with lower greenhouse gas emissions.
  • The availability of alternative power backup systems such as inverters, UPS systems, and solar energy systems poses a major threat to the growth of the global portable power generator market as these systems are often more environment-friendly and easier to maintain.


Portable Generator Market Trends

Market Breakup by Fuel Type:

Based on fuel type, the market has been segmented into portable diesel generators, portable gas generators and others. Currently, portable diesel generators are the most popular segment as they are more reliable, efficient and sturdy than petroleum or natural gas generators.

Market Breakup by Application:

On the basis of application, the residential sector represents the largest segment, accounting for the majority of the global share as portable generators are used to run essential appliances, such as lights, refrigerators, fans, etc. during power outages or bad weather conditions. Residential sector is followed by the commercial, infrastructure and industrial sectors.

Market Breakup by Power Output:

Based on power output, the market has been segregated as less than 3kW, 3-10kW and more than 20kW. Amongst these, the less than 3kW category dominates the market as these generators are compact and easy to transport, owing to which they are generally used for recreational activities and powering minor tools.

Regional Insights:

Region-wise, Asia Pacific is the leading market for portable generators, holding the largest market share due to the lack of proper power infrastructure in the region. Other major regions include Europe, North America, Middle East and Africa, and Latin America.

Competitive Landscape:

The global portable generator industry is fragmented as there are a large number of players present at both the regional and global level. Some of the leading players operating in the market are:

  • Briggs & Stratton Corporation
  • Cummins, Inc.
  • Honda Motor Co., Ltd.
  • Eaton Corporation PLC
  • Generac Power Systems, Inc.


This report provides a deep insight into the global portable generator market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the portable generator market in any manner.

Key Questions Answered in This Report:

  • How has the global portable generator market performed so far and how will it perform in the coming years?
  • What are the key regions in the global portable generator market?
  • Which are the various types of fuel in the global portable generator market?
  • What are the key application segments in the global portable generator market?
  • What are the major power output segments in the global portable generator market?
  • What are the various stages in the value chain of the global portable generator market?
  • What are the key driving factors and challenges in the global portable generator market?
  • What is the structure of the global portable generator market and who are the key players?
  • What is the degree of competition in the global portable generator market?
  • How is portable generator manufactured?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Portable Generator Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Fuel Type
    5.4    Market Breakup by Application
    5.5    Market Breakup by Power Output
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Research and Development
        5.9.3    Raw Material Procurement
        5.9.4    Manufacturing
        5.9.5    Marketing
        5.9.6    Distribution
        5.9.7    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
6    Market Breakup by Fuel Type
    6.1    Portable Diesel Generators
    6.2    Portable Gas Generators
    6.3    Other Types
7    Market Breakup By Application
    7.1    Residential
    7.2    Commercial
    7.3    Industrial
    7.4    Infrastructure
8    Market Breakup by Power Output
    8.1    Less than 3 kW
    8.2    3-10kW
    8.3    More than 10kW
9    Market Breakup by Region
    9.1    Asia Pacific
    9.2    Europe
    9.3    North America
    9.4    Middle East and Africa
    9.5    Latin America
10    Portable Generator Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11    Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Briggs & Stratton Corporation
            11.3.1.1    Company Overview
            11.3.1.2    Description
            11.3.1.3    Product Portfolio
            11.3.1.4    Financials
            11.3.1.5    SWOT Analysis
        11.3.2    Cummins Inc.
            11.3.2.1    Company Overview
            11.3.2.2    Description
            11.3.2.3    Product Portfolio
            11.3.2.4    Financials
            11.3.2.5    SWOT Analysis
        11.3.3    Honda Motor Co., Ltd.
            11.3.3.1    Company Overview
            11.3.3.2    Description
            11.3.3.3    Product Portfolio
            11.3.3.4    Financials
            11.3.3.5    SWOT Analysis
        11.3.4    Eaton Corporation
            11.3.4.1    Company Overview
            11.3.4.2    Description
            11.3.4.3    Product Portfolio
        11.3.5    Generac Power Systems, Inc.
            11.3.5.1    Company Overview
            11.3.5.2    Description
            11.3.5.3    Product Portfolio


List of Figures

Figure 1: Global: Portable Generator Market: Major Drivers and Challenges
Figure 2: Global: Portable Generator Market: Sales Value (in Billion US$), 2010-2017
Figure 3: Global: Portable Generator Market: Breakup by Fuel Type (in %), 2017
Figure 4: Global: Portable Generator Market: Breakup by Application (in %), 2017
Figure 5: Global: Portable Generator Market: Breakup by Power Output (in %), 2017
Figure 6: Global: Portable Generator Market: Breakup by Region (in %), 2017
Figure 7: Global: Portable Generator Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 8: Global: Portable Generator Industry: SWOT Analysis
Figure 9: Global: Portable Generator Industry: Value Chain Analysis
Figure 10: Global: Portable Generator Industry: Porter’s Five Forces Analysis
Figure 11: Global: Portable Diesel Generators Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 12: Global: Portable Gas Generators Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 13: Global: Other Portable Generators Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 14: Global: Portable Generator Market (Applications in Residential): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 15: Global: Portable Generator Market (Applications in the Commercial Segment) Sales Value (in Million US$), 2010, 2017 & 2023
Figure 16: Global: Portable Generator Market (Applications in the Industrial Segment) Sales Value (in Million US$), 2010, 2017 & 2023
Figure 17: Global: Portable Generator Market (Applications in the Infrastructure Segment) Sales Value (in Million US$), 2010, 2017 & 2023
Figure 18: Global: Portable Generator Market (Less than 3 kW): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 19: Global: Portable Generator Market (3 -10 kW): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 20: Global: Portable Generator Market (More than 10 kW): Sales Value (in Million US$), 2010, 2017 & 2023
Figure 21: Asia Pacific: Portable Generator Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 22: Europe: Portable Generator Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 23: North America: Portable Generator Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 24: Middle East and Africa: Portable Generator Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 25: Latin America: Portable Generator Market: Sales Volume (in Million US$), 2010, 2017 & 2023
Figure 26: Portable Generator Manufacturing: Process Flow


List of Tables

Table 1: Global: Portable Generator Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Portable Generator Market Forecast: Breakup by Fuel Type (in Million US$), 2018-2023
Table 3: Global: Portable Generator Market Forecast: Breakup by Application (in Million US$), 2018-2023
Table 4: Global: Portable Generator Market Forecast: Breakup by Power Output (in Million US$), 2018-2023
Table 5: Global: Portable Generator Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 6: Portable Generator: Raw Material Requirements
Table 7: Global: Portable Generator Market Structure
Table 8: Global: Portable Generator Market: Key Players


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