The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.
We expect the global predictive analytics market to exhibit a CAGR of 22.1% during 2022-2027.
The rising adoption of predictive analytics across several industrial verticals, to evaluate large data
volumes and predict future scenarios with high revenue-generating potential, is primarily driving the
global predictive analytics market.
The sudden outbreak of the COVID-19 pandemic has led to an increase in the usage of predictive
analytics to study the pandemic effect on consumer behavior, products and pricing, and supply chains.
Additionally, it is being deployed in the healthcare sector to evaluate pandemic risks, estimated number
of infected cases, and potential impact on the resources.
Based on the solution, the global predictive analytics market has been segmented into customer
analytics, financial analytics, marketing and sales analytics, network analytics, risk analytics, supply chain
analytics, web and social media analytics, operations management, workforce management, and others.
Among these, risk analytics currently account for the majority of the total market share.
Based on the deployment, the global predictive analytics market can be divided into cloud-based and
on-premises, where on-premises currently exhibit a clear dominance in the market.
Based on the organization size, the global predictive analytics market has been categorized into small
and medium enterprises and large enterprises. Currently, large enterprises hold the largest market
Based on the end use industry, the global predictive analytics market can be segregated into Banking,
Financial Services and Insurance (BFSI), telecommunication and IT, retail and e-commerce, healthcare
and life science, manufacturing, government and defense, energy and utility, transport and logistics,
media and entertainment, and others. Among these, the Banking, Financial Services and Insurance (BFSI)
industry exhibits a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global predictive analytics market include International Business
Machines Corporation, Oracle Corporation, SAP SE, Microsoft Corporation, SAS Institute Inc., Fair Isaac
Corporation (FICO), NTT Data Corporation (Nippon Telegraph and Telephone CORPORATION), Tableau
Software LLC (Salesforce.com.Inc), Tibco Software Inc., RapidMiner Inc., and Altair Engineering Inc.
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