Premium Bottled Water Market

Global Premium Bottled Water Market:

The global premium bottled water market size reached USD 16.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 28.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.66% during 2025-2033. At present, people are turning more health-conscious and are actively seeking healthier beverage options. Apart from this, the rising popularity of sports activities is significantly contributing to the growth of the market. Furthermore, innovations in flavors and functional ingredients like electrolytes, vitamins, and antioxidants are diversifying the product offerings and attract consumers looking for enhanced taste and health benefits. Moreover, Europe represents the largest region offering premium bottled water in a vast range of flavors.

Numerous companies are presently marketing their bottled water as a high-end product by showcasing its origin, filtration techniques, and packaging. These brands frequently highlight the purity of their water, asserting that it is derived from pristine springs or deep aquifers, thereby ensuring it remains uncontaminated. Furthermore, they employ sophisticated filtration methods to improve the quality of the water, rendering it not only cleaner but also more palatable. This approach enables them to distinguish their offerings from conventional bottled water, which generally undergoes simpler filtration processes. As consumers grow more health-conscious, they seek more than just a drink; they desire brands that reflect their values. With an increasing inclination towards products devoid of added sugars, artificial flavors, and preservatives, premium bottled water brands are responding to this trend by providing options that are pure and mineral-enriched. These additional minerals are thought to confer health advantages such as enhanced skin health, improved digestion, and faster recovery following physical exertion, making these waters a favored choice for individuals with an active lifestyle.

Premium Bottled Water Market Trends:

Rising Health and Wellness Trends and Preferences for Healthier Beverages

The growing awareness about health and a preference for healthier drink options are crucial factors driving the global premium bottled water market. A survey conducted by the International Food Information Council indicates that 54% of consumers are making a conscious effort to increase their water intake, highlighting a rising focus on hydration and overall wellness. This trend particularly favors premium bottled water brands, which are viewed as a healthier choice compared to sugary and artificially flavored beverages. Brands of premium bottled water, including Fiji Water and Evian, have successfully leveraged this trend by emphasizing the purity and natural origins of their product like Fiji Water sourced from remote artesian aquifers and Evian from unspoiled glaciers. This emphasis on natural sources resonates with consumers' growing awareness of the negative health impacts linked to sugary drinks. Research from the Harvard T.H. Chan School of Public Health reveals that the daily consumption of one or more sugar-sweetened beverages can rise the complications of type 2 diabetes, obesity, and cardiovascular diseases. This understanding of health issues encourages consumers to opt for premium bottled water as a more healthful alternative.

Economic uncertainty and reduced buyer spending

Economic uncertainty and reduced consumer spending greatly hinder the expansion of the global premium bottled water market. In times of economic instability, such as recessions or downturns, consumers tend to be more sensitive to prices, favoring essential purchases over luxury or premium goods. This alteration in consumer behavior has a direct effect on the sales of premium bottled water, which is typically priced higher than standard bottled water or tap water. Additionally, a Nielsen survey indicated that 49% of participants were inclined to switch to lower-cost alternatives during economic downturns, choosing less expensive brands. The premium bottled water market trend presents a considerable challenge for premium bottled water companies, which depend on consumers' readiness to pay a premium for the perceived additional value and luxury associated with their offerings.

The growing influence and utilization of social media

The expanding impact and application of social media offers considerable opportunities for premium bottled water brands to connect with consumers and increase demand. Premium bottled water brands can take advantage of this extensive audience by producing visually appealing content that reflects their luxurious and aspirational image. Brands such as Fiji Water and Evian have effectively harnessed the potential of social media by presenting their products in visually attractive environments and partnering with influencers and celebrities. This strategy not only boosts brand visibility but also associates these brands with aspirational lifestyles, enhancing consumer engagement. As reported by Influencer Marketing Hub, influencer marketing campaigns can make up to USD 5.78 in earned media value for every USD 1 invested, underscoring the significant return on investment for premium brands. Additionally, social media platforms present important data and analytics, enabling brands to gain insights into consumer preferences, trends, and engagement metrics, which can refine their marketing strategies. According to Sprout Social, 57% of consumers are more inclined to spend more on a brand they follow on social media.

Global Premium Bottled Water Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global premium bottled water market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on product and distribution channel.

Breakup by Product:

• Spring Water
• Sparkling Water
• Mineral Water
• Others

Mineral water currently holds the largest market share

The report has provided a detailed breakup and analysis of the market based on product. This includes spring water, sparkling water, mineral water, and others. According to the report, mineral water currently holds the largest market share.

The increasing consumer awareness and concerns about health and wellness drive the demand for mineral water. Consumers perceive mineral water as a natural and healthier alternative to sugary beverages, often choosing it for its mineral content and potential health benefits. For instance, in October 2023, Clear Premium Water, a bottled water company launched its natural mineral water brand NubyClear in India.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

Currently, supermarkets and hypermarkets exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets exhibit a clear dominance in the market.

According to the premium bottled water market outlook, consumers shopping in supermarkets and hypermarkets often have a wide selection of bottled water brands to choose from. Premium bottled water brands differentiate themselves based on perceived quality, purity, taste, and health benefits, appealing to consumers looking for a superior drinking experience. For instance, in April 2024, Aldi, a supermarket in England and Wales moved to 100% recycled plastic (rPet) for its own brand of soft drinks and bottled water.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Europe currently dominates the global market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the premium bottled water market report, Europe dominates the global market.

According to the premium bottled water market statistics, the increasing consumer awareness of health benefits associated with hydration drives demand for premium bottled water. Consumers perceive premium water as offering superior quality, purity, and potentially enhanced health benefits compared to regular bottled water or tap water. Urbanization and busy lifestyles contribute to the demand for convenient, portable hydration solutions. Premium bottled water brands often offer sophisticated packaging that caters to consumer preferences for on-the-go consumption. Apart from this, manufacturers are innovating various products, which are further driving the adoption of premium bottled water.

Competitive Landscape:

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Alpine Glacier Water Inc.
• Berg Water
• Beverly Hills Drink Company
• Bling H2O
• Blvd Water
• Danone S.A.
• Gerolsteiner Brunnen GmbH & Co. KG
• Lofoten Arctic Water AS
• MINUS 181 GmbH
• NEVAS GmbH
• Roiwater
• Uisge Source Inc.
• Veen

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Premium Bottled Water Market Recent Developments:

• May 2025: Rhea Raheja collaborated with her school companion Ishaan Nangia to unveil Impact Water, stepping into India’s $9.5 billion packaged water market.
• May 2025: The Alkaline Water Company, Inc., a major brand in the beverage sector known for its purified alkaline water, improved with Himalayan rock salt, declared its expansion in the Midwest market with its flagship Alkaline88 gallon bottles accessible at Pete's Market.
• January 2025: Surya Yadavalli’s brand Nyla announced its initiative to become world’s first to manufacture premium bottles water from moisture present in the air. The brand is employing reverse osmosis system to carry out the manufacturing process.
• January 2025: VOSS Water, a worldwide symbol of premium hydration, launched its 250ml Still Water bottle in the UAE market, merging cutting-edge design, sustainability, and outstanding quality. Designed to enhance the hydration experience for those on the move, these new compact bottles are produced from 100% recycled PET and are ideally tailored to fit the UAE’s dynamic, luxury-oriented lifestyle.

Premium Bottled Water Market Report Scope:

Key Benefits for Stakeholders:

• IMARC's report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the premium bottled water market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global premium bottled water market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the premium bottled water industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.