Premium Bottled Water Market

Global Premium Bottled Water Market:

The global premium bottled water market size reached US$ 15.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.7 Billion by 2032, exhibiting a growth rate (CAGR) of 5.96% during 2024-2032. The increasing health consciousness, rapid innovation in packaging and design, growing environmental concerns, etc., are primarily driving the market growth.

Premium Bottled Water Market Analysis:

• Major Market Drivers: The rising health consciousness among individuals is one of the key factors creating a positive outlook for the market. In line with this, the increasing prevalence of gastrointestinal and digestive tract ailments caused due to the consumption of contaminated water is favoring the market growth.
• Key Market Trends: The development of new and innovative flavored water variants by key manufacturers that offer improved taste along with nutritional benefits, including vitamins and reduced calorie content, is expected to proliferate the market demand.
• Competitive Landscape: Some of the prominent companies in the market include Alpine Glacier Water Inc., Berg Water, Beverly Hills Drink Company, Bling H2O, Blvd Water, Danone S.A., Gerolsteiner Brunnen GmbH & Co. KG, Lofoten Arctic Water AS, MINUS 181 GmbH, NEVAS GmbH, Roiwater, Uisge Source Inc., and Veen., among many others.
• Geographical Trends: According to the premium bottled water market dynamics, Europe exhibits a clear dominance in the market owing to increasing health consciousness and awareness of the benefits of hydration.
• Challenges and Opportunities: Environmental concerns associated with single-use plastic bottles, and price sensitivity are hampering the market's growth. However, the growing consumer awareness and focus on health and wellness present a significant opportunity for premium bottled water brands.
   

Premium Bottled Water Market Trends:

Rising Health and Wellness Trends

Consumers are becoming more health-conscious and are actively seeking healthier beverage options. For instance, according to an article published by World Metrics, nearly 77% of customers in the United States say they actively endeavor to improve their health and wellness. Also, about 60% of consumers opt for healthy beverages. Bottled water is often perceived as a healthier choice compared to sugary drinks or beverages with artificial additives. Moreover, premium bottled water brands emphasize their superior quality and purity compared to tap water or regular bottled water. These factors are expected to drive the premium bottled water market growth in the coming years.

Increasing Popularity of Sports Activities

The rising popularity of sports activities is significantly driving the growth in the premium bottled water market. For instance, according to the Bureau of Labor Statistics, nearly 19% of the United States population participated in sports and exercise every day in 2019. Sports activities require participants to maintain proper hydration levels to support performance and recovery. Premium bottled water, often enhanced with electrolytes or designed for optimal hydration, meets these specific needs. These factors are further positively influencing the premium bottled water market forecast.

Growing Product Innovation

Innovation in flavors (such as fruit-infused waters) and functional ingredients (like electrolytes, vitamins, and antioxidants) diversify the product offerings and attract consumers looking for enhanced taste and health benefits. For instance, in March 2024, Waterloo Sparkling Water, known for its original flavors and energetic carbonation, launched its newest flavor, Raspberry Nectarine. Waterloo's new flavor, Raspberry Nectarine, is tangy, sweet, and decadent, making for a one-of-a-kind and refreshing mix. These factors are contributing to the premium bottled water market share.

Global Premium Bottled Water Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global premium bottled water market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product and distribution channel.

Breakup by Product:

• Spring Water
• Sparkling Water
• Mineral Water
• Others
   

Mineral water currently holds the largest market share

The report has provided a detailed breakup and analysis of the market based on product. This includes spring water, sparkling water, mineral water, and others. According to the report, mineral water currently holds the largest market share.

The increasing consumer awareness and concerns about health and wellness drive the demand for mineral water. Consumers perceive mineral water as a natural and healthier alternative to sugary beverages, often choosing it for its mineral content and potential health benefits. For instance, in October 2023, Clear Premium Water, a bottled water company launched its natural mineral water brand NubyClear in India.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others
   

Currently, supermarkets and hypermarkets exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets exhibit a clear dominance in the market.

According to the premium bottled water market outlook, consumers shopping in supermarkets and hypermarkets often have a wide selection of bottled water brands to choose from. Premium bottled water brands differentiate themselves based on perceived quality, purity, taste, and health benefits, appealing to consumers looking for a superior drinking experience. For instance, in April 2024, Aldi, a supermarket in England and Wales moved to 100% recycled plastic (rPet) for its own brand of soft drinks and bottled water.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe currently dominates the global market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the premium bottled water market report, Europe dominates the global market.

According to the premium bottled water market statistics, the increasing consumer awareness of health benefits associated with hydration drives demand for premium bottled water. Consumers perceive premium water as offering superior quality, purity, and potentially enhanced health benefits compared to regular bottled water or tap water. Urbanization and busy lifestyles contribute to the demand for convenient, portable hydration solutions. Premium bottled water brands often offer sophisticated packaging that caters to consumer preferences for on-the-go consumption. Apart from this, manufacturers are innovating various products, which are further driving the adoption of premium bottled water.

Competitive Landscape:

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Alpine Glacier Water Inc.
• Berg Water
• Beverly Hills Drink Company
• Bling H2O
• Blvd Water
• Danone S.A.
• Gerolsteiner Brunnen GmbH & Co. KG
• Lofoten Arctic Water AS
• MINUS 181 GmbH
• NEVAS GmbH
• Roiwater
• Uisge Source Inc.
• Veen
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Premium Bottled Water Market Recent Developments:

• April 2024: Aldi, a supermarket in England and Wales, moved to 100% recycled plastic (rPet) for its own brand of soft drinks and bottled water.
• March 2024: SOURCE Global launched SKY WTR, a first-of-its-kind, non-extractive, sustainably sourced bottled water manufactured by technology that generates renewable drinking water using the sun and air.
• March 2024: Waterloo Sparkling Water, known for its original flavors and energetic carbonation, launched its newest flavor, Raspberry Nectarine.
• February 2024: Gatorade launched its first unflavored water, Gatorade Water. The product is available in 1L bottles for all-day hydration and 700mL bottles with sport caps.

Premium Bottled Water Market Report Scope:

Key Benefits for Stakeholders:

• IMARC's report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the premium bottled water market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global premium bottled water market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the premium bottled water industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.