The global premium motorcycle helmets market was worth US$ 678 Million in 2019. A motorcycle helmets refers to a protective gear worn to protect riders from head injuries in case of an accident. Premium helmets are manufactured using superior-quality materials such as carbon fiber, fiberglass, plastics and synthetic fibers that provide high tensile strength and enhanced security. They are also lighter in weight, compact sized, have a streamlined design and are equipped with removable, washable and replaceable interior paddings that dissipate sweat faster than traditionally used alternatives. In comparison to budget helmets, they are equipped with various features such as Bluetooth connectivity and Global Positioning System (GPS) through which the rider can take calls and get navigation feedback while riding.
A thriving automotive industry and increasing user preference for high-quality safety gear are the key factors driving the growth of the market. Consumers are increasingly becoming aware of the enhanced comfort and safety provided by premium motorcycle helmets, which is providing a boost to their sales. Furthermore, there is a rising popularity of sports bikes among the youth along with the availability of wide customization options in the products. Moreover, the increasing number of bike commuters coupled with the rising trend of bike racing and superbikes is also contributing to the market growth. Racing events and various clubs and communities of bikers act as a platform for bike enthusiasts to showcase their riding skills and represent the fraternity by focusing on ethical riding and road safety. This aids in creating awareness regarding the importance of wearing helmets, thus creating a positive outlook for the market. Additionally, the integration of add on features such as health trackers and various connectivity features in premium helmets is also contributing to their burgeoning demand. Other factors such as rising disposable incomes and implementation of governmental policies mandating the use of helmet are also driving the market growth. Looking forward, IMARC Group expects the market to exhibit moderate growth during 2020-2025.
The report has also analysed the competitive landscape of the market with some of the key players being AGV, Bell Helmets, Shoei, Schuberth, Arai Helmet Ltd, HJC Helmets, Lazer Helmets, Shark Helmets, Nolan Helmets, OGK Kabuto, Suomy, Airoh, etc.
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