Print On Demand Market Report

Market Overview:

The global print on demand market size reached USD 9.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 59.4 Billion by 2033, exhibiting a growth rate (CAGR) of 20.89% during 2025-2033. North America currently dominates the market, driven by its advanced e-commerce ecosystem and strong user base for personalized products. The widespread adoption of the print-on-demand model to manage costs and adapt to changing consumer reading habits, the expansion of global logistics and delivery networks, and the emergence of self-publishing across the globe are some of the major factors propelling the market.

Market Size & Forecasts:

• Print on demand market was valued at USD 9.4 Billion in 2024.
• The market is projected to reach USD 59.4 Billion by 2033, at a CAGR of 20.89% from 2025-2033.

Dominant Segments:

• Platform: Software leads the print on demand market because it provides seamless integration with e-commerce platforms, automating order processing, design customization, and inventory management. This reduces operational burden, improves scalability, and enhances user experience for businesses and creators.
• Product: Apparel dominates the market since customized clothing like t-shirts and hoodies remains in high demand due to its universal appeal, fashion trends, and gifting potential. Apparel offers design flexibility and quick production, making it ideal for startups and influencers targeting niche markets with unique, branded clothing lines.
• Region: North America leads the print on demand market on account of a strong e-commerce infrastructure and the presence of major market players. Early adoption of technology, entrepreneurial culture, and an established logistics network are further supporting the market growth.

Key Players:

• The leading companies in print on demand market include Amplifier, Apliiq, CustomCat, Gelato, Gooten, JetPrint Fulfillment, Printed Mint, Printful Inc., Printify Inc., Printsome, Prodigi Group, Redbubble Group, T-Pop, Zazzle Inc., etc.

Key Drivers of Market Growth:

• Expansion of Social Media Marketing: Social media marketing is helping sellers reach targeted audiences with minimal effort. Digital platforms allow creators to promote custom products directly, increasing visibility and engagement. Viral content and influencer partnerships are driving traffic, leading to higher sales of personalized items.
• Broadening of E-commerce Portals: The expansion of e-commerce portals aids in providing convenient platforms for sellers to launch and manage online stores. It eliminates inventory costs, simplifies global reach, and enhances customer access to personalized items.
• Integration with Artificial Intelligence (AI): AI integration assists in automating design suggestions, customer targeting, and trend analysis. It helps sellers offer personalized products more effectively while reducing manual workload. Smart tools also optimize marketing strategies and support data-oriented decisions that lead to increased efficiency and profitability.
• Advancements in Digital Printing Technology: Improved digital printing technologies are enabling high-quality, full-color prints on various materials with faster turnaround. It reduces waste and setup time, supports small-batch orders, and lowers production costs. These advancements are encouraging creators to offer more customized, visually appealing products to diverse audiences.
• Emergence of Niche Markets: Niche markets are driving the demand for highly personalized products tailored to specific interests and communities. Sellers can focus on unique themes, hobbies, or values, building loyal customer bases. This targeted approach is supporting sustained growth and making the model viable for small-scale entrepreneurs.

Future Outlook:

• Strong Growth Outlook: The print on demand market is anticipated to see sustained expansion, driven by rising e-commerce adoption, personalized product trends, and low upfront investment for sellers. Increasing use of digital platforms and international reach of online marketplaces are set to catalyze the demand across apparel and accessories.
• Market Evolution: The sector is anticipated to shift from traditional bulk printing to a flexible, on-demand model powered by digital technologies. It enables customized product creation with minimal inventory risk. Growth in e-commerce, design automation, and global fulfillment networks has significantly transformed how personalized goods are produced and sold worldwide.

Print on demand (POD) is a digital printing technology that allows for the production and selling of individual copies of various items like books, clothing, and other consumer products. It is a business model that allows retailers to sell products without maintaining an inventory, reducing upfront costs and risks associated with stocking products. When a customer places an order, the product is manufactured and shipped directly to them. This system is commonly used in self-publishing, allowing authors to print books as orders come in, rather than investing in a bulk print run. Additionally, it opens up possibilities for personalized goods, as each product can be uniquely modified. With the advent of advanced digital printing technologies, POD has become more cost-effective and popular, significantly transforming the publishing and e-commerce industries by offering a more sustainable, customer-centric approach to retail.

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With the expansion of global logistics and delivery networks, POD businesses are shipping products across the globe more easily and quickly than ever before. These improvements have made it feasible for POD businesses to deliver on consumer expectations for fast shipping times, even when products are produced on demand. Along with this, the publishing industry has increasingly adopted the print-on-demand model to manage costs and adapt to changing consumer reading habits. It has become an essential tool for self-published authors and small publishing houses, as it eliminates the risk of unsold copies. Moreover, it allows them to make out-of-print works available, thus extending their sales potential. Therefore, the rise of self-publishing, enabled by print-on-demand, is significantly contributing to the growth of the market. In addition, the application of print-on-demand is expanding across a wide range of products, including home décor, accessories, and promotional items is also significantly supporting the market. Furthermore, the widespread adoption of print on demand due to the minimal start-up costs, no inventory management, and easy integration with e-commerce platforms is creating a positive market outlook.

Print On Demand Market Trends:

Expansion of social media marketing

The expansion of social media marketing is significantly fueling the market growth. With more individuals utilizing the internet, social media platforms have become powerful tools for showcasing and selling personalized products, especially among small businesses and creators. As per the DataReportal, at the beginning of 2024, the United States had 331.1 Million internet users. Influencers and content creators often promote custom merchandise directly to their followers, driving real-time engagement and sales. Viral content and targeted advertising aid in rapidly reaching audiences, boosting visibility and conversions. Social media’s interactive features, such as polls and stories, also allow brands to engage with customers and gather instant feedback on design preferences. This dynamic interaction enhances the appeal of limited-edition and personalized items. As social commerce continues to grow, the synergy between print on demand services and digital marketing is becoming stronger, driving consistent innovations in product offerings.

Broadening of e-commerce portals

The rapid expansion of e-commerce platforms is offering a favorable market outlook. As per the IMARC Group, the global e-commerce market size reached USD 26.8 Trillion in 2024. With the ease of setting up online stores through e-commerce platforms, entrepreneurs can launch customized merchandise without investing in inventory. People are increasingly drawn to the convenience of ordering personalized items online, contributing to rising sales. Seamless integration of print on demand services with e-commerce tools simplifies the design-to-delivery process, enabling quick order fulfillment and customer satisfaction. Additionally, international shipping capabilities and secure payment systems are supporting the market reach and operational efficiency. This digital infrastructure is encouraging creators and businesses to experiment with new ideas and scale operations without logistical constraints. Overall, rising interest in online shopping is broadening the print on demand market size 2024.

Increasing integration with AI

The ongoing integration of AI is transforming the market by optimizing both creative and operational processes. AI-based design tools help users generate product mockups, analyze trending styles, and personalize designs based on customer preferences. This automation enables non-designers to create appealing merchandise efficiently. On the operational side, AI algorithms predict inventory needs, streamline order processing, and manage dynamic pricing, ensuring smoother business workflows. AI-oriented analytics also provide valuable insights into user behavior, enabling sellers to refine their strategies and target audiences more effectively. Furthermore, chatbots and AI-assisted customer support improve user experience on e-commerce platforms. By automating repetitive tasks and enhancing personalization, AI allows print on demand businesses to scale rapidly while maintaining quality and responsiveness. As per the IBEF, the India AI market is set to attain INR 1,45,384 Crore (USD 17 Billion) by 2027.

Key Growth Drivers of Print On Demand Market:

Advancements in digital printing technology

Advancements in digital printing technology are positively influencing the market. Modern printers offer higher resolution, faster turnaround times, and compatibility with diverse materials, making custom production more cost-effective and accessible. These improvements reduce the need for large inventories and allow high-quality, on-demand printing at scale. Enhanced color accuracy and print durability also boost customer satisfaction, leading to repeat purchases and stronger brand loyalty. Furthermore, eco-friendly inks and energy-efficient printers align with the growing sustainability trends, making digital printing an attractive solution for conscious users and businesses. Automation in pre-press and finishing processes minimizes labor dependency and errors, streamlining production further. As technology continues to evolve, businesses can launch items faster and adapt to industry trends with agility, contributing to the robust print on demand market growth 2024.

Growing corporate interest in branded merchandise

Rising corporate interest in branded merchandise is emerging as a powerful driver for the market. Companies are seeking customized apparel, office supplies, and giveaways to reinforce brand identity, engage employees, and promote events. Print on demand services offer flexibility, allowing businesses to order limited quantities tailored for specific campaigns or occasions. This model minimizes waste and storage costs while ensuring fresh, on-trend designs. Startups are also utilizing custom merchandise as a cost-effective marketing tool to enhance brand recognition. Moreover, organizations are incorporating employee wellness and recognition programs with personalized gifts, further catalyzing the demand. As hybrid and remote work environments are expanding, businesses continue to wager on branded kits and welcome packages. This growing corporate adoption across industries highlights the increasing relevance and scale of custom solutions, strengthening the print on demand market size 2025 report.

Emergence of niche markets

The emergence of niche markets is bolstering the market growth. As people are seeking products that reflect their unique identities, values, and hobbies, businesses are targeting highly specific communities with customized merchandise. From pet lovers and gamers to eco-conscious shoppers and fandom groups, niche audiences are catalyzing steady demand for relevant, creative designs. Print on demand allows sellers to experiment with low-risk, limited-edition offerings tailored to these micro-markets. Personalized content builds stronger customer connections and fosters brand loyalty. The ability to test and iterate designs quickly enables businesses to adapt to trends and seasonal requirements without the burden of excess inventory. As more creators are tapping into niche segments, the model is promoting sustainable, community-oriented commerce. This strategic focus continues to influence product innovations and expand the global print on demand market size 2025.

Print On Demand Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global print on demand report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on platform and product.

Breakup by Platform:

• Software
  • Stand-Alone
  • Integrated

• Service

Software dominates the market

The report has provided a detailed breakup and analysis of the market based on the platform. This includes software (stand-alone, and integrated), and service. According to the report, software represented the largest segment.

The software platform in the print-on-demand industry is experiencing significant market drivers that are fueling its growth and adoption. Additionally, the escalating demand for customized and personalized products is driving the need for efficient and user-friendly software platforms that can handle the complexities of print-on-demand production. These platforms provide seamless integration between e-commerce websites and print production processes, enabling businesses to offer a wide range of customizable products to their customers. In addition, the rise of online marketplaces and social media platforms as distribution channels has created a greater need for software platforms that can manage orders, track inventory, and automate production workflows.

On the contrary, the growing demand for unique and personalized products among consumers is driving the need for diverse and specialized printing services. Service platforms cater to this demand by offering a wide range of printing options, including apparel, home decor, accessories, and more. In confluence with this, the ease of integration with e-commerce platforms and the ability to handle order fulfillment and shipping processes efficiently make service platforms an attractive choice for businesses seeking to streamline their operations.

Breakup by Product:

• Apparel
• Home Décor
• Drinkware
• Accessories
• Others

Apparel holds the largest share in the market

A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes apparel, home décor, drinkware, accessories, and others. According to the report, apparel accounted for the largest market share.

The apparel product segment in the print-on-demand industry is being driven by the growing trend of self-expression and personalization. Consumers are increasingly seeking clothing that reflects their individual style and identity, which has led to an increase in the popularity of print-on-demand apparel products. Moreover, the rise of social media and influencer culture has amplified the desire for trendy and eye-catching apparel that can be shared and showcased online. Print-on-demand platforms cater to this demand by offering a wide range of customizable apparel options, including t-shirts, hoodies, and accessories. Furthermore, the convenience and accessibility of print-on-demand services, which eliminate the need for inventory management and upfront production costs, have also contributed to the market drivers for apparel products in the print-on-demand industry.

On the other hand, the increasing desire for personalized and unique home environments is driving the demand for custom-printed décor products. Additionally, advancements in printing technology have made it possible to produce high-quality, vibrant, and durable prints on a variety of materials, further fueling the market for print-on-demand home décor products. Furthermore, the accessibility and convenience offered by print-on-demand services allow consumers to easily browse and select designs online, eliminating the need for traditional brick-and-mortar shopping experiences. The rise of e-commerce platforms and social media as marketing channels has also played a significant role in driving the market for home décor products in the print-on-demand industry.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America exhibits a clear dominance, accounting for the largest print on demand market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

The print-on-demand industry in North America is experiencing significant growth due to the increasing popularity of e-commerce and online shopping. Additionally, the rise of social media and influencer culture has significantly contributed to the growth of the industry. Influencers and content creators often collaborate with print-on-demand platforms to offer their own merchandise, creating a strong consumer following and driving sales. In addition, the entrepreneurial spirit and the desire for self-expression are strong market drivers in North America. Furthermore, advancements in printing technology and the availability of high-quality materials have improved the overall quality and durability of printed products, further enhancing the market appeal.

On the contrary, Asia Pacific is estimated to expand further in this domain due to the growing internet penetration, coupled with the rising preference for online shopping. In confluence with this, the region's large population and diverse consumer base provide a vast market for print-on-demand services. Apart from this, the region's strong manufacturing capabilities and infrastructure make it an ideal hub for print-on-demand production, allowing for efficient order fulfillment and shorter shipping times. Furthermore, the cultural emphasis on customization and personalization in Asian markets drives the demand for print-on-demand products, as consumers seek unique and tailor-made items.

Competitive Landscape:

The global print on demand market is experiencing significant growth due to the integration with popular e-commerce platforms to enable order management, inventory tracking, and automated fulfillment processes. Along with this, companies are offering user-friendly design tools and templates that allow customers to create or customize their designs easily. These tools often feature drag-and-drop functionality, text editing options, and image manipulation tools. In addition, Print-on-demand companies are prioritizing quality control to ensure that the final printed products meet customers' expectations. They employ rigorous quality assurance processes to maintain high printing standards and use quality materials for their products. Apart from this, the widespread adoption of environmentally friendly practices, such as using eco-friendly inks, minimizing waste in production, and utilizing sustainable packaging materials is also contributing to the market. Furthermore, the escalating investments in advanced printing technologies, such as direct-to-garment (DTG) printing, sublimation printing, and digital printing, creating a positive market outlook.

The report has provided a comprehensive analysis of the competitive landscape in the global print on demand market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Amplifier
• Apliiq
• CustomCat
• Gelato
• Gooten
• JetPrint Fulfillment
• Printed Mint
• Printful Inc.
• Printify Inc.
• Printsome
• Prodigi Group
• Redbubble Group
• T-Pop
• Zazzle Inc.

Print On Demand Market News:

• April 2025: Shapeways revealed the early access rollout of print on demand features on Thangs, the 3D model platform. The new PoD feature allowed a chosen group of designers to sell physical products straight through Thangs, utilizing Shapeways’ industrial-grade manufacturing infrastructure.
• March 2025: Wix.com Ltd., the top SaaS website builder platform worldwide, revealed a native integration with Printful, a prominent print on demand service, to provide a seamless, ready-to-use experience for Wix and Wix Studio users. People could design their own branded product lines featuring high-quality items through direct access to Printful's dropshipping and print on demand fulfillment services without needing to exit Wix.
• February 2025: Ranpak Holdings Corp. revealed the launch of its new ‘Print’it!’ in-line printing solution. The innovative product personalized box designs on demand, facilitating automation in multi-brand settings while improving marketing effectiveness. The Print’it! solution enabled custom printing on boxes of different heights, offering a distinctive advantage in the marketplace.
• November 2024: Printful and Printify colaborated to form a massive entity in the print on demand sector. The merger integrated Printful’s internal manufacturing capabilities with Printify’s extensive network of more than 85 printing partners located in 117 places. This partnership aimed to provide improved prices and services, enhancing customer value and facilitating further growth.
• November 2024: Sealed Air created an on-demand printing solution, ‘AutoPrint’, for customized printing on protective packaging. The product could offer logistics and fulfilment operators a versatile and effective way to satisfy customer needs for customized on-box branding and messaging.
• October 2024: Merchize, a frontrunner in the print on demand sector, revealed plans to broaden its worldwide operations with the launch of new fulfillment centers and improved e-commerce integrations. This strategic growth allowed Merchize to assist a wider array of e-commerce sellers globally, showcasing its dedication to promoting international trade.

Print On Demand Market Report Scope:

Key Questions Answered in This Report:

• How has the global print on demand market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global print on demand market?
• What is the impact of each driver, restraint, and opportunity on the global print on demand market?
• What are the key regional markets?
• Which countries represent the most attractive print on demand market?
• What is the breakup of the market based on the platform?
• Which is the most attractive platform in the print on demand market?
• What is the breakup of the market based on the product?
• Which is the most attractive product in the print on demand market?
• What is the competitive structure of the global print on demand market?
• Who are the key players/companies in the global print on demand market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the print on demand market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global print on demand market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the print on demand industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.