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Public Relations (PR) Tools Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global public relations (PR) tools market size reached US$ 9.32 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 18.09 Billion by 2027, exhibiting a growth rate (CAGR) of 11.20% during 2022-2027.

Public relations (PR) tools involve the establishment, identification, and maintenance of mutually beneficial relationships between various organizations and the general public. Besides assisting in marketing campaigns, these tools also aid in running backend analytics to assess the impact of the content posted by the organization. Public relations tools make it easy for registered customers to stay in touch and to be updated about important news related to their demographic whenever a new update is available. Media coverage can be arranged in one call with fewer costs, which, in turn, reduces the financial burden on companies. Additionally, public relations tools create online surveys and determine the opinions of targeted audiences which helps create a better brand. As a result, PR tools are extensively utilized in various industries, including retail, consumer good, information technology (IT), banking, and healthcare.

Public Relations (PR) Tools Market Trends:

The market is majorly driven by the growing usage of numerous platforms for reaching out to regular and potential consumers. This can be attributed to continual advancements in data drilling and information gathering platforms in large and small organizations. In addition to this, the rising popularity of social media advertisements and digital marketing for monitoring and tracking consumer preferences is resulting in a higher uptake of public relations tools. The market is also driven by the escalating demand for understanding the current trends and predicting the behavior of consumers based on analytics and aggregation. Furthermore, the growing need for integrated marketing communications for creating a base in a niche market segment is creating a positive outlook for the market. Some of the other factors that are providing an impetus to the market include rapid digitization, continual technological advancements, increasing penetration of high-speed internet, the augmenting usage of cloud computing, and extensive research and development (R&D) activities conducted by key players.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global public relations (PR) tools market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on solution, deployment, application and industry.

Breakup by Solution:

  • Publishing Tools
  • Social Media Monitoring and Management
  • Content Creation and Distribution
  • Data Aggregation, Monitoring, and Analysis
  • Relationship Management
     

Breakup by Deployment:

  • Hosted
  • On-premises
     

Breakup by Application:

  • Online Media
  • Content Marketing
     

Breakup by Industry:

  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • Healthcare
  • IT and Telecom
  • Media and Entertainment
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions, Business Wire Inc, Cision AB, iPR Software Inc, Isentia, Meltwater Inc., Onalytica, Onclusive Inc., Outbrain Inc. and Prezly.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Solution, Deployment, Application, Industry, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Agility PR Solutions, Business Wire Inc, Cision AB, iPR Software Inc, Isentia, Meltwater Inc., Onalytica, Onclusive Inc., Outbrain Inc. and Prezly.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global public relations (PR) tools market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global public relations (PR) tools market?
  • What are the key regional markets?
  • What is the breakup of the market based on the solution?
  • What is the breakup of the market based on the deployment?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the industry?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global public relations (PR) tools market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Public Relations (PR) Tools Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Solution
    6.1    Publishing Tools
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Social Media Monitoring and Management
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Content Creation and Distribution
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Data Aggregation, Monitoring, and Analysis
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Relationship Management
        6.5.1 Market Trends
        6.5.2 Market Forecast
7    Market Breakup by Deployment
    7.1    Hosted
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    On-premises
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Application
    8.1    Online Media
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Content Marketing
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Industry
    9.1    BFSI
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Consumer Goods and Retail
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Government and Public Sector
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Healthcare
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    IT and Telecom
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Media and Entertainment
        9.6.1 Market Trends
        9.6.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Agility PR Solutions
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
        15.3.2    Business Wire Inc
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
        15.3.3    Cision AB
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
        15.3.4    iPR Software Inc
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
        15.3.5    Isentia 
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
        15.3.6    Meltwater Inc.
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
           15.3.6.3 Financials
        15.3.7    Onalytica
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
        15.3.8    Onclusive Inc.
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
        15.3.9    Outbrain Inc. 
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
           15.3.9.3 Financials
        15.3.10    Prezly
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio

List of Figures

Figure 1: Global: Public Relations Tools Market: Major Drivers and Challenges
Figure 2: Global: Public Relations Tools Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Public Relations Tools Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Public Relations Tools Market: Breakup by Solution (in %), 2021
Figure 5: Global: Public Relations Tools Market: Breakup by Deployment (in %), 2021
Figure 6: Global: Public Relations Tools Market: Breakup by Application (in %), 2021
Figure 7: Global: Public Relations Tools Market: Breakup by Industry (in %), 2021
Figure 8: Global: Public Relations Tools Market: Breakup by Region (in %), 2021
Figure 9: Global: Public Relations Tools (Publishing Tools) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Public Relations Tools (Publishing Tools) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Public Relations Tools (Social Media Monitoring and Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Public Relations Tools (Social Media Monitoring and Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Public Relations Tools (Content Creation and Distribution) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Public Relations Tools (Content Creation and Distribution) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Public Relations Tools (Relationship Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Public Relations Tools (Relationship Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Public Relations Tools (Hosted) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Public Relations Tools (Hosted) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Public Relations Tools (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Public Relations Tools (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Public Relations Tools (Online Media) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Public Relations Tools (Online Media) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Public Relations Tools (Content Marketing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Public Relations Tools (Content Marketing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Public Relations Tools (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Public Relations Tools (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Public Relations Tools (Consumer Goods and Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Public Relations Tools (Consumer Goods and Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Public Relations Tools (Government and Public Sector) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Public Relations Tools (Government and Public Sector) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Public Relations Tools (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Public Relations Tools (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Public Relations Tools (IT and Telecom) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Public Relations Tools (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Public Relations Tools (Media and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Public Relations Tools (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: North America: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: North America: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: United States: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: United States: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Canada: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Canada: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Asia-Pacific: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Asia-Pacific: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: China: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: China: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Japan: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Japan: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: India: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: India: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: South Korea: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: South Korea: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Australia: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Australia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Indonesia: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Indonesia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Others: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Europe: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Europe: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Germany: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Germany: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: France: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: France: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: United Kingdom: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: United Kingdom: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Italy: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Italy: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Spain: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Spain: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Russia: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Russia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Others: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Latin America: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Latin America: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Brazil: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Brazil: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Mexico: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Mexico: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Others: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Middle East and Africa: Public Relations Tools Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Middle East and Africa: Public Relations Tools Market: Breakup by Country (in %), 2021
Figure 87: Middle East and Africa: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 88: Global: Public Relations Tools Industry: SWOT Analysis
Figure 89: Global: Public Relations Tools Industry: Value Chain Analysis
Figure 90: Global: Public Relations Tools Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Public Relations Tools Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Public Relations Tools Market Forecast: Breakup by Solution (in Million US$), 2022-2027
Table 3: Global: Public Relations Tools Market Forecast: Breakup by Deployment (in Million US$), 2022-2027
Table 4: Global: Public Relations Tools Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 5: Global: Public Relations Tools Market Forecast: Breakup by Industry (in Million US$), 2022-2027
Table 6: Global: Public Relations Tools Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Public Relations Tools Market: Competitive Structure
Table 8: Global: Public Relations Tools Market: Key Players


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