The global public relations (PR) toolsmarket size reached US$ 10.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 11% during 2023-2028.
Public relations (PR) tools involve the establishment, identification, and maintenance of mutually beneficial relationships between various organizations and the general public. Besides assisting in marketing campaigns, these tools also aid in running backend analytics to assess the impact of the content posted by the organization. Public relations tools make it easy for registered customers to stay in touch and to be updated about important news related to their demographic whenever a new update is available. Media coverage can be arranged in one call with fewer costs, which, in turn, reduces the financial burden on companies. Additionally, public relations tools create online surveys and determine the opinions of targeted audiences which helps create a better brand. As a result, PR tools are extensively utilized in various industries, including retail, consumer good, information technology (IT), banking, and healthcare.
Public Relations (PR) Tools Market Trends:
The market is majorly driven by the growing usage of numerous platforms for reaching out to regular and potential consumers. This can be attributed to continual advancements in data drilling and information gathering platforms in large and small organizations. In addition to this, the rising popularity of social media advertisements and digital marketing for monitoring and tracking consumer preferences is resulting in a higher uptake of public relations tools. The market is also driven by the escalating demand for understanding the current trends and predicting the behavior of consumers based on analytics and aggregation. Furthermore, the growing need for integrated marketing communications for creating a base in a niche market segment is creating a positive outlook for the market. Some of the other factors that are providing an impetus to the market include rapid digitization, continual technological advancements, increasing penetration of high-speed internet, the augmenting usage of cloud computing, and extensive research and development (R&D) activities conducted by key players.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global public relations (PR) toolsmarket report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution, deployment, application and industry.
Breakup by Solution:
Publishing Tools
Social Media Monitoring and Management
Content Creation and Distribution
Data Aggregation, Monitoring, and Analysis
Relationship Management
Breakup by Deployment:
Hosted
On-premises
Breakup by Application:
Online Media
Content Marketing
Breakup by Industry:
BFSI
Consumer Goods and Retail
Government and Public Sector
Healthcare
IT and Telecom
Media and Entertainment
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions, Business Wire Inc, Cision AB, iPR Software Inc, Isentia, Meltwater Inc., Onalytica, Onclusive Inc., Outbrain Inc. and Prezly.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2022
Historical Period
2017-2022
Forecast Period
2023-2028
Units
US$ Billion
Segment Coverage
Solution, Deployment, Application, Industry, Region
Region Covered
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered
Agility PR Solutions, Business Wire Inc, Cision AB, iPR Software Inc, Isentia, Meltwater Inc., Onalytica, Onclusive Inc., Outbrain Inc. and Prezly
Customization Scope
10% Free Customization
Report Price and Purchase Option
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The global Public Relations (PR) tools market was valued at US$ 10.4 Billion in 2022.
We expect the global Public Relations (PR) tools market to exhibit a CAGR of 11% during 2023-2028.
The rising utilization of Public Relations (PR) tools, as they make it easy for registered customers to stay in touch and to be updated regarding important news related to their demographic, is primarily driving the global Public Relations (PR) tools market.
The sudden outbreak of the COVID-19 pandemic has led to the growing demand for Public Relations (PR) tools to understand the current trends and predict the behavior of consumers based on analytics and aggregation, owing to their inclination towards online retail platforms for the purchase of various products and services, during the lockdown scenario.
Based on the deployment, the global Public Relations (PR) tools market can be categorized into hosted and on-premises. Currently, hosted accounts for the majority of the global market share.
Based on the application, the global Public Relations (PR) tools market has been segregated into online media and content marketing, where content marketing currently holds the largest market share.
Based on the industry, the global Public Relations (PR) tools market can be bifurcated into BFSI, consumer goods and retail, government and public sector, healthcare, IT and telecom, and media and entertainment. Among these, consumer goods and retail exhibits a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global Public Relations (PR) tools market include Agility PR Solutions, Business Wire Inc, Cision AB, iPR Software Inc, Isentia, Meltwater Inc., Onalytica, Onclusive Inc., Outbrain Inc., and Prezly.
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