Ready-to-Drink Protein Beverages Market Research Report

Market Overview:

The global ready-to-drink protein beverages market size reached US$ 1.51 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2.32 Billion by 2028, exhibiting a growth rate (CAGR) of 7.1% during 2023-2028. The growing health consciousness among the masses, increasing participation in sports and allied activities, and recent development of new product variants represent some of the key factors driving the market.

Ready-to-drink (RTD) protein beverages are healthy drinks designed to meet the daily nutrient requirements of consumers. They are manufactured using a variety of high-protein substances sourced from animals and plants, such as milk, whey, soy, rice, and casein. They are rich in essential amino acids, vitamins, minerals, proteins, and dietary fibers. RTD protein beverages are widely consumed by athletes and individuals on restricted diets to refuel the body, increase nutrient intake, improve performance, and combat muscle losses. They are highly convenient, delicious, cost-effective, easy-to-carry, and shelf-stable products that are commercially available in cans, bottles, pouches, and cartons packaging. They also offer numerous advantages, such as providing instant energy, boosting immunity, reducing fatigue, and providing essential nutrients.

Ready-to-Drink Protein Beverages Market Trends:

The rising health consciousness among the masses is one of the primary factors driving the market growth. RTD protein beverages are widely consumed due to their numerous health benefits, such as providing essential nutrients, improving gut health, strengthening bones, increasing satiety, adding lean mass, boosting metabolism, and promoting healthy nails and hair. In addition to this, increasing consumer awareness regarding the essential roles of protein in regular diet to repair damaged tissues and aid in the production of hormones and enzymes is acting as another growth-inducing factor. Furthermore, the escalating demand for RTD drinks as a quick and nutritious on-the-go (OTG) option due to changing consumer lifestyles and hectic schedules is providing an impetus to the market growth. Apart from this, the growing participation in sports and allied activities is facilitating product demand among athletes, fitness enthusiasts, and bodybuilders to promote muscle growth, increase performance, enhance strength, and aid in faster recovery of fatigued and overstressed muscles. Additionally, the recent development of water-based, gluten-free, soy-free, low-carb, lactose-free, and keto-friendly products with enhanced taste, longer shelf-life, and no artificial sweeteners is positively influencing the market growth. Along with this, the rising demand for plant-based products among the vegan population due to the increasing prevalence of lactose intolerance is favoring the market growth. Moreover, widespread product adoption among the geriatric population to preserve muscle mass, protect bones, and improve overall health is propelling the market growth. Other factors, including rising consumer expenditure capacities, aggressive promotional activities by manufacturers, easy product availability across e-commerce platforms, and the launch of innovative products, are creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global ready-to-drink protein beverages market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on source, type, packaging type, and distribution channel.

Source Insights:

• Whey
• Casein
• Soy
• Others
   

The report has provided a detailed breakup and analysis of the ready-to-drink protein beverages market based on the source. This includes whey, casein, soy, and others. According to the report, whey represented the largest segment.

Type Insights:

• Weight Management Drinks
• Clinical Drinks
• Energy Drinks
• Juice Drinks
• Others
   

A detailed breakup and analysis of the ready-to-drink protein beverages market based on the type has also been provided in the report. This includes weight management drinks, clinical drinks, energy drinks, juice drinks, and others. According to the report, energy drinks accounted for the largest market share.

Packaging Type Insights:

• Bottles
• Cans
• Others
   

A detailed breakup and analysis of the ready-to-drink protein beverages market based on the packaging type has also been provided in the report. This includes bottles, cans, and others. According to the report, bottles accounted for the largest market share.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Pharmacies/Drugstores
• Specialist Stores
• Online Stores
• Others
   

A detailed breakup and analysis of the ready-to-drink protein beverages market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, pharmacies/drugstores, specialist stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for ready-to-drink protein beverages. Some of the factors driving the North America ready-to-drink protein beverages market included the rising health consciousness among the masses, increasing participation in sports and allied activities, and the introduction of new product variants.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global ready-to-drink protein beverages market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Abbott Laboratories, Arla Foods amba, Glanbia PLC, GNC Holdings LLC, Grenade (UK) Ltd (Mondelez International Inc.), Kellogg Company, Koia, Labrada Nutrition, Nestlé S.A., PepsiCo Inc., The Coca-Cola Company, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global ready-to-drink protein beverages market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global ready-to-drink protein beverages market?
• What is the impact of each driver, restraint, and opportunity on the global ready-to-drink protein beverages market?
• What are the key regional markets?
• Which countries represent the most attractive ready-to-drink protein beverages market?
• What is the breakup of the market based on the source?
• Which is the most attractive source in the ready-to-drink protein beverages market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the ready-to-drink protein beverages market?
• What is the breakup of the market based on packaging type?
• Which is the most attractive packaging type in the ready-to-drink protein beverages market?
• What is the breakup of the market based on distribution channel?
• Which is the most attractive distribution channel in the ready-to-drink protein beverages market?
• What is the competitive structure of the global ready-to-drink protein beverages market?
• Who are the key players/companies in the global ready-to-drink protein beverages market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the ready-to-drink protein beverages market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global ready-to-drink protein beverages market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the ready-to-drink protein beverages industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.