Mercado de las bebidas proteicas listas para beber por fuente (suero, caseína, soja y otros), tipo (bebidas para el control de peso, bebidas clínicas, bebidas energéticas, bebidas a base de zumos y otros), tipo de envase (botellas, latas y otros), canal de distribución (supermercados e hipermercados, farmacias/droguerías, tiendas especializadas, tiendas en línea y otros) y región 2024-2032

Mercado de las bebidas proteicas listas para beber por fuente (suero, caseína, soja y otros), tipo (bebidas para el control de peso, bebidas clínicas, bebidas energéticas, bebidas a base de zumos y otros), tipo de envase (botellas, latas y otros), canal de distribución (supermercados e hipermercados, farmacias/droguerías, tiendas especializadas, tiendas en línea y otros) y región 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A16595
Year End sale Buy Now

Panorama del mercado:

El tamaño del mercado mundial de bebidas de proteínas listas para beber alcanzó los 1.600 millones de dólares en 2023. De cara al futuro, IMARC Group espera que el mercado alcance los 2.800 millones de dólares para 2032, exhibiendo una tasa de crecimiento anual compuesta (CAGR) del 6,22% durante el período 2024-2032. La creciente concienciación sobre la salud, el aumento de las tendencias de fitness entre las masas, el cambio en las preferencias y estilos de vida de los consumidores, la introducción de innovadoras bebidas proteicas RTD y las agresivas campañas de marketing y promoción por parte de los fabricantes de productos son algunos de los principales factores que impulsan el mercado.

Atributo del informe Estadísticas clave
Año Base
2023
Años de Pronóstico
2024-2032
Años Históricos
2018-2023
Tamaño del Mercado en 2023 1.600 millones de dólares
Pronóstico del Mercado en 2032 2.800 millones de dólares
Tasa de Crecimiento del Mercado 2024-2032 6,22%


Las bebidas proteicas listas para tomar (RTD) son bebidas premezcladas que ofrecen una fuente de proteínas muy práctica, a menudo diseñadas para contribuir a los objetivos de fitness, la recuperación muscular y la nutrición en general. Suelen venderse en botellas o latas de una sola ración, lo que facilita su consumo sobre la marcha. Una de las características que definen a las bebidas proteicas RTD es su comodidad, ya que eliminan la necesidad de medir, mezclar y preparar batidos de proteínas. La composición suele incluir fuentes de proteínas como suero de leche, caseína o proteínas vegetales, junto con diversos sabores, vitaminas y, a veces, ingredientes funcionales añadidos como cafeína o electrolitos. Las características suelen variar según la marca y el propósito, pero pueden incluir un bajo contenido de azúcar, una alta concentración de proteínas y la ausencia de conservantes o colorantes artificiales. Algunas variantes especializadas se adaptan a necesidades dietéticas específicas, como las opciones sin lactosa o veganas.

Mercado de Bebidas Proteicas Listas para Beber

La creciente demanda de bebidas cómodas y nutritivas para consumir sobre la marcha es uno de los factores clave que impulsan el crecimiento del mercado de las bebidas proteicas listas para beber (RTD). Además, la creciente concienciación sobre la salud y la forma física, junto con el aumento del número de entusiastas de los gimnasios, está catalizando la demanda de bebidas proteicas RTD. Además, los avances en la ciencia alimentaria y la formulación de bebidas hacen que las bebidas proteicas RTD sean cada vez más atractivas, lo que impulsa el crecimiento del mercado. Junto con esto, la disponibilidad de una amplia gama de sabores, vitaminas añadidas e ingredientes funcionales como la cafeína o los probióticos están aumentando el atractivo del producto, lo que, a su vez, está fomentando el crecimiento del mercado. Además, los avances tecnológicos y las economías de escala hacen que las bebidas proteicas RTD de alta calidad sean más rentables. Este tipo de asequibilidad no sólo beneficia a los fabricantes, sino que también satisface la demanda de los consumidores de productos de calidad a precios razonables, contribuyendo así al crecimiento del mercado en todo el mundo. Otros factores, como el aumento del número de consumidores preocupados por su salud y la creciente influencia de los medios sociales en relación con la salud y el bienestar, están creando una perspectiva positiva para el mercado en todo el mundo.

Segmentación del sector de las bebidas proteicas listas para beber:

IMARC Group proporciona un análisis de las tendencias clave en cada segmento del informe del mercado mundial de bebidas proteicas listas para beber, junto con previsiones a nivel mundial, regional y nacional desde 2024 hasta 2032. Nuestro informe ha categorizado el mercado en función de la fuente, el tipo, el tipo de envase y el canal de distribución.

Desglose por fuente:

  • Suero de leche
  • Caseína
  • Soja
  • Otros
     

Desglose por tipo:

  • Bebidas para controlar el peso
  • Bebidas clínicas
  • Bebidas energéticas
  • Zumos
  • Otros
     

Desglose por tipo de envase:

  • Botellas
  • Latas
  • Otros
     

Desglose por canal de distribución:

  • Supermercados e hipermercados
  • Farmacias/Droguerías
  • Tiendas especializadas
  • Tiendas en línea
  • Otros
     

Distribución por regiones:

  • Norteamérica
    • Estados Unidos
    • Canadá
  • Europa
    • Alemania
    • Francia
    • Reino Unido
    • Italia
    • España
    • Rusia
    • Otros
  • Asia-Pacífico
    • China
    • Japón
    • India
    • Corea del Sur
    • Australia
    • Indonesia
    • Otros
  • América Latina
    • Brasil
    • México
    • Otros
  • Oriente Medio y África


Panorama competitivo:

El informe ofrece un análisis exhaustivo del panorama competitivo en el mercado mundial de las bebidas proteicas listas para beber. También se ofrecen perfiles detallados de las principales empresas. Algunos de los principales actores del mercado son:

  • Abbott Laboratories
  • Arla Foods amba
  • Glanbia PLC
  • GNC Holdings LLC
  • Grenade (UK) Ltd (Mondelez International Inc.)
  • Kellogg Company
  • Koia
  • Labrada Nutrition
  • Nestlé S.A.
  • PepsiCo Inc.
  • The Coca-Cola Company


Principales ventajas para las partes interesadas:

  • El informe de IMARC ofrece un análisis cuantitativo exhaustivo de varios segmentos de mercado, tendencias históricas y actuales del mercado, previsiones de mercado y dinámica del mercado de bebidas proteicas listas para beber de 2018 a 2032.
  • El estudio proporciona la información más reciente sobre los impulsores, los retos y las oportunidades del mercado mundial de las bebidas proteicas listas para beber.
  • El estudio traza un mapa de los mercados regionales líderes y de mayor crecimiento. Además, permite a los interesados identificar los principales mercados nacionales de cada región.
  • El análisis de las cinco fuerzas de Porter ayuda a las partes interesadas a evaluar el impacto de los nuevos participantes, la rivalidad competitiva, el poder de los proveedores, el poder de los compradores y la amenaza de sustitución. Ayuda a los interesados a analizar el nivel de competencia en el sector de las bebidas proteicas listas para el consumo y su atractivo.
  • El panorama competitivo permite a las partes interesadas comprender su entorno competitivo y ofrece una visión de las posiciones actuales de los principales actores del mercado.

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Mercado de las bebidas proteicas listas para beber por fuente (suero, caseína, soja y otros), tipo (bebidas para el control de peso, bebidas clínicas, bebidas energéticas, bebidas a base de zumos y otros), tipo de envase (botellas, latas y otros), canal de distribución (supermercados e hipermercados, farmacias/droguerías, tiendas especializadas, tiendas en línea y otros) y región 2024-2032
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