India Reusable Sanitary Napkin Market to Reach INR 434.0 Crore by 2032, Stimulated by Rising Focus on Sustainable Development

July 13, 2023 | Retail

According to the latest report by IMARC Group, titled “India Reusable Sanitary Napkin Market Report by Material Type (Cotton, Bamboo, Hemp, Synthetic, and Others), Distribution Channel (Online, Pharmacies, Supermarkets and Hypermarkets, and Others), and Region 2024-2032,” the India reusable sanitary napkin market size reached INR 103.7 Crore in 2023. A reusable sanitary napkin is a washable and reusable alternative to disposable sanitary napkins or pads used during menstruation. It is designed to provide comfort, absorbency, and leak protection while minimizing environmental waste. It is produced from soft, absorbent fabrics such as organic cotton, bamboo, or a combination of materials that consist of multiple layers, including a moisture-wicking top layer, an absorbent core, and a leak-resistant bottom layer. By using cloth pads, individuals can significantly reduce their environmental impact by minimizing the amount of single-use plastic and waste generated from disposable pads. The popularity of reusable sanitary napkins has been growing as individuals seek sustainable and cost-effective alternatives for managing their menstrual hygiene.

India Reusable Sanitary Napkin Market Trends:

The market in India is majorly driven by the increasing focus on sustainable development. Moreover, the government is implementing various initiatives to improve the accessibility and affordability of sanitary napkins, thereby promoting the use of sanitary napkins among underprivileged and rural populations. Along with this, the rise of social media platforms and online communities are playing a significant role in promoting reusable sanitary napkins, spreading awareness, and creating a supportive community for individuals, thereby creating a positive market outlook. Besides, several major companies are heavily investing in innovative technologies to manufacture reusable sanitary napkins using natural materials, thus contributing to the growth of the market. Apart from this, educational programs focused on menstrual health and hygiene in schools, universities, and community settings are impacting the market favorably. Furthermore, the growing prevalence of skin allergies and urinary tract infections (UTIs) due to the chemicals present in disposable napkins is catalyzing the sales of reusable sanitary napkins across the country. Looking forward, the market value is projected to reach INR 434.0 Crore by 2032, expanding at a CAGR of 16.73% during 2024-2032.

Market Summary:

  • Based on the material type, the market has been segmented into cotton, bamboo, hemp, synthetic, and others.
  • On the basis of the distribution channel, the market has been divided into online, pharmacies, supermarkets and hypermarkets, and others.
  • Region-wise, the market has been segmented into South India, North India, West and Central India, and East India.
  • The competitive landscape of the market has also been examined, with some of the key players being Eco Femme, FabPad, Femy, Isweven, Pee Safe (Redcliffe Hygiene Pvt. Ltd.), Re:Pad, Rebelle Pads, Reboot-U, Relief Line, Sanfe (Redroom Technology Pvt. Ltd.), Saukhyam and Soch Green.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units INR Crore
Segment Coverage Material Type, Distribution Channel, Region
Region Covered South India, North India, West and Central India, East India
Companies Covered Eco Femme, FabPad, Femy, Isweven, Pee Safe (Redcliffe Hygiene Pvt. Ltd.), Re:Pad, Rebelle Pads, Reboot-U, Relief Line, Sanfe (Redroom Technology Pvt. Ltd.), Saukhyam and Soch Green.
Customization Scope 10% Free Customization
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India Reusable Sanitary Napkin Market to Reach INR 434.0 Crore by 2032, Stimulated by Rising Focus on Sustainable Development
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