Rhytidectomy Market

Market Overview:

The global rhytidectomy market size reached USD 3.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.0 Billion by 2033, exhibiting a growth rate (CAGR) of 7.71% during 2025-2033. The growing social media influence and inflating income levels of individuals, rising acceptance of cosmetic surgery among the masses, and various technological advancements in medical technology are some of the major factors propelling the market.

Rhytidectomy, also known as a facelift, is a surgical procedure that benefits in reducing the visible signs of aging on the face and neck. It assists in tightening the underlying facial muscles, removing excess fat, and repositioning the skin to create a more youthful and rejuvenated appearance. Besides this, it aids in decreasing the risk of wrinkles, sagging skin, and deep creases. As it improves the overall facial aesthetics of individuals, the demand for rhytidectomy is rising across the globe.

At present, the escalating demand for high-quality services that cater to the specific needs of individuals worldwide is contributing to the growth of the market. Besides this, the growing demand for rhytidectomy due to the increasing focus on physical appearance among the masses around the world is offering a positive market outlook. In line with this, the rising adoption of rhytidectomy among the geriatric population, as it is more prone to wrinkles and sagging skin, is propelling the growth of the market. In addition, the increasing medical tourism, along with the inflating income level of individuals across the globe, is bolstering the growth of the market. Apart from this, the rising adoption of cosmetic procedures to combat signs of aging is strengthening the growth of the market.

Rhytidectomy Market Trends/Drivers:

Rising acceptance of cosmetic surgery

The societal perception of cosmetic surgery has changed significantly over the years. Presently, people are shifting toward maintaining and enhancing their physical appearance due to the increased media exposure, various open discussions about cosmetic surgeries, and the normalization of the desire to maintain a youthful appearance. In addition, positive experiences shared by people post-rhytidectomy procedure assist in reducing the fear regarding potential complications and recovery times. Moreover, rhytidectomy is a safe procedure that has lower recovery times and provides long-lasting results as compared to other surgeries. Apart from this, there is a rise in the number of people willing to undergo facelift procedures across the globe, which is impelling the growth of the market.

Technological advancements in medical technology

There are various technological advancements in the field of medical technology, particularly in cosmetic and reconstructive surgery. Traditional facelift procedures were generally associated with a high risk of complications, long recovery times, and unnatural results. But, the rising emergence of new technologies, such as endoscopic facelifts, minimally invasive (MI) procedures, laser resurfacing techniques, and improved suturing methods, are making facelift surgeries more appealing to a broader range of patients. Moreover, these advancements assist in improving patient satisfaction, safer and more efficient outcomes, and delivering more natural-looking results. Furthermore, they aid in facilitating the development of less invasive procedures that do not cause pain to patients.

Growing social media influence

There is a rise in the use of social media platforms among the masses around the world. Social media benefits in increasing beauty standards and individual self-perception about different surgeries for more enhanced skin. In addition, people are increasingly utilizing social media platforms and following celebrities, which is creating a positive influence on physical appearance. Social media influences users to seek solutions for aging signs to maintain a youthful appearance. Besides this, the advent of filters and photo editing apps to achieve a flawless appearance on social media is increasing concern for people to adopt facial surgeries. Furthermore, various companies are hiring actors for cosmetic branding and advertising as people are easily influenced by celebrities. 

Rhytidectomy Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global rhytidectomy market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on type, age group, gender, and end user.

Breakup by Type:

• Full Facelift
• Mini Facelift

Full facelift represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the type. This includes full facelift and mini facelift. According to the report, full facelift represented the largest segment.

A full facelift, also known as a traditional facelift or a standard facelift, is a comprehensive procedure that addresses aging signs in the entire face and neck. It comprises making incisions along the hairline, around the ears, and under the chin. Full facelifts are suitable for individuals with significant signs of aging, such as sagging jowls, deep wrinkles, and loose skin in the lower face and neck. Besides this, the rising adoption of full facelift, as it provides long-lasting results compared to mini facelifts, is propelling the growth of the market.

A mini facelift, also known as a lower facelift or limited-incision facelift, is a less invasive alternative to a full facelift. It targets specific areas of the face, such as the lower face, jawline, and neck. In line with this, incisions are smaller and often confined to the front of the ear or along the hairline. The rising adoption of mini facelifts, as they have a shorter recovery time compared to full facelifts, is bolstering the market growth.

Breakup by Age Group:

• 30-39 Years
• 40-54 Years
• 55-69 Years
• 70 Years and Above
   

55-69 years accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the age group. This includes 30-39 years, 40-54 years, 55-69 years, and 70 years and above. According to the report, 55-69 years represented the largest segment.

The 55-69 years age group is rapidly adopting rhytidectomy procedures to enhance their look, which is positively influencing the market. In addition, people between this age group experience loose face skin, increased blemishes, and deeper wrinkles.

The 30-39 years age group generally comprises individuals who are starting to experience early signs of aging, such as fine lines, mild sagging, and loss of facial volume. In addition, the rising adoption of rhytidectomy among people of this age group due to the increasing appearance consciousness is contributing to the growth of the market. 

People between the age of 40-54 years are experiencing signs of aging, such as deeper wrinkles, increased skin laxity, and the formation of jowls. The increasing demand for rhytidectomy among people of this age group to restore their rejuvenated and refreshed look is supporting the growth of the market. Furthermore, the rising adoption of rhytidectomy to enhance confidence among individuals is bolstering the growth of the market.

Breakup by Gender:

• Male
• Female
   

Female dominates the market share

The report has provided a detailed breakup and analysis of the market based on the gender. This includes male and female. According to the report, female represented the largest segment.

The rising adoption of rhytidectomy among female patients to maintain a youthful appearance is propelling the growth of the market. In line with this, the growing demand for rhytidectomy due to the increasing desire to enhance self-confidence is offering a positive market outlook.

Apart from this, there is a rise in the demand for rhytidectomy among the male population due to the changing societal norms. In addition, the increasing adoption of facelift procedures among the male population to maintain a youthful image and feel more competitive in personal and professional settings is strengthening the growth of the market. Furthermore, the growing demand for facelift procedures due to the increasing acceptance of cosmetic procedures among the male population is positively influencing the market.

Breakup by End User:

• Hospitals
• Clinics
• Others
   

Hospitals holds the biggest market share

The report has provided a detailed breakup and analysis of the market based on the end user. This includes hospitals, clinics, and others. According to the report, hospitals represented the largest segment.

The rising adoption of hospitals for complex and extensive facelift procedures is propelling the growth of the market. Hospitals have specialized departments or centers dedicated to plastic and reconstructive surgery. They also offer a wide range of surgical facilities, advanced medical equipment, and a comprehensive team of healthcare professionals, such as plastic surgeons, anesthesiologists, and supporting staff. Moreover, the rising demand for surgeries in hospitals, as they can handle a variety of complex cases and providing a high level of care and safety for patients, is contributing to the growth of the market.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest rhytidectomy market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

North America held the biggest market share due to the increasing demand for anti-aging treatments and procedures among individuals. In line with this, the rising medical tourism in the region that provides high-quality and affordable cosmetic procedures is contributing to the growth of the market. Apart from this, the increasing adoption of advanced technologies for facelift surgeries is propelling the growth of the market. Furthermore, the growing demand for rhytidectomy due to the presence of well-equipped healthcare facilities and skilled surgeons is offering a positive market outlook in the region.

Competitive Landscape:

Key players are introducing surgical instruments, tools, and technologies to provide improved efficiency and enhanced patient outcomes. They are advancing endoscopic techniques, MI approaches, suture materials, and anesthesia methods to attract a wide consumer base and expand their product portfolios. Apart from this, companies are conducting various clinical studies and trials to gather scientific evidence supporting the efficacy and safety of their products and procedures that assist in building credibility and gaining regulatory approvals for their offerings. In addition, major manufacturers are engaging in collaborations and partnerships with medical institutions and research organizations to ensure the development of products, which is offering a positive market outlook. Moreover, they are organizing marketing and promotional campaigns to spread awareness about their products and services.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Aset Hospital
• BSR ENT Hospital
• Enhance Medical Group
• London Bridge Plastic Surgery
• Piedmont Plastic Surgery & Dermatology
• USA Health
   

Rhytidectomy Market Report Scope:

Key Questions Answered in This Report:

• How has the global rhytidectomy market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global rhytidectomy market?
• What is the impact of each driver, restraint, and opportunity on the global rhytidectomy market?
• What are the key regional markets?
• Which countries represent the most attractive rhytidectomy market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the rhytidectomy market?
• What is the breakup of the market based on the age group?
• Which is the most attractive age group in the rhytidectomy market?
• What is the breakup of the market based on the gender?
• Which is the most attractive gender in the rhytidectomy market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the rhytidectomy market?
• What is the competitive structure of the global rhytidectomy market?
• Who are the key players/companies in the global rhytidectomy market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the rhytidectomy market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global rhytidectomy market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the rhytidectomy industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.