The global rice bran oil market reached a volume of 1.64 Million Tons in 2019. Rice bran oil is an edible vegetable oil which is extracted from the outer brown layer of rice. Characterized by a mild flavor and neutral taste, it is rich in vitamin E, antioxidants, and natural bioactive phytoceuticals such as oryzanol, tocopherols, tocotrienols, and lecithin. It is exceptionally versatile and light in texture, offers delicate flavors, is suitable for high-temperature cooking, and can easily be blended with other less stable oils. Consequently, it is widely employed in various cooking methods including stir and deep-frying, sautéing, and grilling. It is also associated with reducing the risk of cancer, lowering cholesterol levels, increasing immunity, and improving the nervous system.
Rising awareness about the multiple health benefits offered by rice bran oil has escalated its consumption. This, in confluence with the high demand for food and beverages with low fat and high nutritional content, is strengthening the growth of the market. Moreover, the World Health Organization (WHO) and the American Heart Association have approved the use of rice bran oil, stating that its composition of monounsaturated, polyunsaturated, and saturated fats is much safer as compared to the composition of most other vegetable oils. Since this oil contains oryzanol which stimulates hair growth, protects the skin against UV rays, and prevents aging, it has emerged as an essential component in the cosmetics and pharmaceutical industries for manufacturing soaps, moisturizers, lotions, and hair care products. Other key factors that are contributing to the growth of the market include rapid urbanization, inflating disposable incomes, changing lifestyles, aggressive promotions by manufacturers, and increasing penetration in both developed and emerging markets. According to IMARC Group, the market is expected to witness moderate growth during the forecast period (2020-2025).
Market Breakup by End Use:
Owing to the rising awareness about the health benefits of rice bran oil, it is widely used for culinary purposes on the global level.
On the geographical front, India is the largest producer of rice bran oil, accounting for the majority of the total global production. This can be accredited to the easy availability of raw material across the country.
The competitive landscape of the market has also been analyzed in the report with the detailed profiles of key players operating in the market.
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