Rice Market Research Report

Market Overview:

The global rice market size reached US$ 294.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 345.8 Billion by 2028, exhibiting a growth rate (CAGR) of 2.7% during 2023-2028. The rising utilization in cafes, restaurants, and hotels, wide availability through various distribution channels, and increasing demand for brown rice represent some of the key factors driving the market.  

Rice refers to an edible starchy cereal grain of an annual marsh grass known as Oryza sativa. It is widely available as red, arborio, black, grain fragrance, brown, rosematta, grain parboiled, and sushi rice, and in different sizes, shapes, and colors. It is a rich source of fiber, carbohydrates, magnesium, vitamins B1 (thiamin), vitamin B6, phosphorus, manganese, and selenium. It has antioxidant properties and provides a longer shelf life and instant energy among individuals, while it can be easily and quickly cooked. It reduces blood glucose and fasting insulin levels and protects against various chronic diseases, such as heart diseases and type 2 diabetes. It aids in supporting gut health, improving inflammation, and reducing the risk of colon cancer. It also assists in restoring glycogen levels even after doing physical exercise. Besides this, it helps treat coeliac disease and non-coeliac gluten sensitivity as it is a gluten-free grain. Rice is consequently utilized for preparing flavorful recipes across the globe.  

Rice Market Trends:

At present, the rising demand for brown rice among consumers, as it lowers cholesterol, promotes fullness, enhances the digestive system, and prevents the formation of blood clots,  represents one of the key factors supporting the growth of the market. Besides this, the growing demand for high-quality, long grain, and specific varieties of rice, such as aromatic rice, among the masses across the globe is positively influencing the market. In addition, the rising consumption of rice, as it is easy to digest food, is propelling the growth of the market. In line with this, the increasing utilization of rice in restaurants, cafes, hotels, and food centers is bolstering the growth of the market. Apart from this, the wide availability of rice through various distribution channels, such as supermarkets, hypermarkets, and convenience, grocery and online stores worldwide, is contributing to the growth of the market. Moreover, governing agencies of various countries are encouraging the adoption of rice by taking initiatives for its production, which is impelling the growth of the market. Additionally, the rising demand for rice among health-conscious consumers is offering lucrative growth opportunities to industry investors. Furthermore, the increasing innovations in planting and cultivation of rice for higher crop yield are strengthening the growth of the market.     

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global rice market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, type, grain size, distribution channel and application.

Product Type Insights:

• Regular
• Aromatic
   

The report has provided a detailed breakup and analysis of the rice market based on the product type. This includes regular and aromatic.  

Type Insights:

• Red Rice
• Arborio Rice
• Black Rice
• Grain Fragrance Rice
• Brown Rice
• Rosematta Rice
• Grain Parboiled Rice
• Sushi Rice
• Others
   

A detailed breakup and analysis of the rice market based on the type has also been provided in the report. This includes red rice, arborio rice, black rice, grain fragrance rice, brown rice, rosematta rice, grain parboiled rice, sushi rice, and others.  

Grain Size Insights:

• Long Grain
• Medium Grain
• Short Grain
   

A detailed breakup and analysis of the rice market based on the grain size has also been provided in the report. This includes long grain, medium grain, and short grain. According to the report, long grain accounted for the largest market share.

Distribution Channel Insights:

• Offline Stores
• Online Stores
   

A detailed breakup and analysis of the rice market based on the distribution channel has also been provided in the report. This includes offline stores and online stores. According to the report, offline stores accounted for the largest market share.

Application Insights:

• Food
• Feed
• Others
   

A detailed breakup and analysis of the rice market based on the application has also been provided in the report. This includes food, feed, and others.

Regional Insights:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others) was the largest market for rice. Some of the factors driving the Asia Pacific rice market included the growing consumption of rice as a staple food, changing lifestyles and increasing adoption of healthier diet products, rising production of rice, etc.    

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global rice market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Anheuser-Busch Companies LLC (AB InBev), Bunge Limited, California Family Foods, Cargill Incorporated, Farmers' Rice Cooperative, ITC Limited, KRBL Limited, Louis Dreyfus Company B.V., LT Foods Ltd., Riceland Foods Inc., Riviana Foods Inc. (Ebro Foods S.A.), Tamaki Rice Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the rice market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global rice market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the rice industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.